Why You Should Be Making Videos For Marketing Online

Wednesday, July 8, 2015
Over 1 billion people use YouTube every month and video marketing gives your business the potential to reach a huge audience who are looking for your products and services.
You can use videos a number of different ways, including sales pitches, tutorials, launch sequences on your website, or to simply develop brand awareness. Video can leave an everlasting impression, providing the perfect interactive vehicle for your marketing message and it can help with your websites page ranking in Google.
There Is No Requirement For You To Be On Camera.
Some online marketers don't like using video for marketing because they don't want to get in front of the camera. But many marketers make videos and never actually appear in them themselves. Instead, they use screen capture software that allows them to show what is on their computer screen while recording. This is a great way to walk someone through a process, or to show a presentation.
It's Free To Upload Videos.
When you have made your video, it is time to upload it to popular video marketing websites. These are free to join. It's important to submit your videos to as many sites as you can to get the highest possible coverage. Your first options should always be YouTube and Facebook. But also check out vimeo.com, video.Google.com and video.search.yahoo.com. Make sure you include your keywords as well as adding your website address to the description field.
It's Easy And Quick.
You don't need to be a technical wizard to work video marketing software. If you are willing to be on camera, your smart phone or tablet will have a build in video camera that enables you to quickly shoot a video and get it uploaded in a matter of minutes. Often these instant videos have more appeal that professionally edited versions. Apps such as Twitter's Vine, with its 6 second maximum clip length, have significantly increased the opportunity for businesses on a minimal budget to use videos for marketing.
You Don't Even Have To Do It Yourself.
If you don't think that you have the time to create videos for your products or services you can still take advantage of video marketing. There people on the internet that will produce videos for you. Fiverr.com is a great place to get these videos done, and they will only cost you $5 each! You can also have the videos submitted for you for another $5. If you do choose this route just be sure you do your homework on who you are buying from before spending any money because it's your brand and products that they are representing.