3 Top Questions to Create Great Content for a Link Building Campaign

The quality of the content you generate strongly depends on the quality of the material you are provided with. However, the provided information may not be complete, because customers' knowledge of their own clients is usually far from perfect.
A customer survey can be a great source of rich content. But to collect information you need, every customer survey should include these three important questions.
When creating content, it is necessary to get as much information from your clients as you can - the more you can obtain the better the creative ideas you come up with. Asking the clients detailed questions proves you are interested - the better questions you ask, the more trust is built.
SEO pros and link builders are taking on tasks that normally should belong to marketing consultants. Many specialists have discovered that customer analysis is a useful source of publicity and editorial links.
Here are three killer questions that will help you create useful and relevant content.
1. Categorization
The categorization question is a simple question that has big implications for the content you can create afterwards. The question is as follows: "To which of the following areas do you belong?" After that, list the main areas you client serves and ensure additional option for "other" is included, where the client can specify the sector.
The importance of this question doesn't lie in the answer, but in the ability it offers you to dice up the answer later, and make content that is focused on certain niches.
2. Customer Story
The customer story question with "Tell us a story about... " our products or services you have used to complete a task, solve a problem, etc.
It is necessary to provide much space for the answer so that people get the message you intent to convey. Customers will like this, especially if they have recent important experiences to talk about. The answer there can be detailed and will provide you with plenty of material for content.
3. Contact Permission
The answers given by people in a survey are confidential and cannot be used in content. But, if you inform people that you are compiling quotes and case studies and ask if they are interested in participating, then you can use the material.
With contact permission question you are doing two important things that are the key to quality content:
1. You are getting their permission to get in touch with further questions which gives you the opportunity to create a rapport and go deeper into their opinions;
2. You are telling people about your intention to create publicity material that will include customer stories that will pique the interest of PR savvy respondents.

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7 Things You Have to Know About Link Building

Who can say that SEO is an easy and fast task to perform? No one. No one can say that it is really easy-to-do. But there are some things that can make it easier for you. Here they are:
1. Links are Still important
There are a lot of articles and blog posts available online telling people that link building is dead. But no matter what they say, it's not! It has just considerably changed. No doubt, the way we link-build significantly differ from the way we used to take advantage of before. However, as long as people still use search engines to find any information they need, link building is in-demand. For at least partially, since article marketing, guest posting and directory listings were replaced with contests, content marketing and blogging on your own website.
2. Link Quantity
Please, remember that we don't have to know that concrete number that will move you up. Actually we are professionals at doing that and we know that link quality is much more important than link quantity.
3. High-Quality Content Always Matters
Generate your own content. Everyone knows the statement "content is king". That is absolutely true. The more high-quality content you produce, the more successful your link-building campaign may be. People should want to read it, share it and link to it. However, don't forget that creating good content for blogs can take hours, days and even weeks.
4. Find Your Starting Point
Getting links strongly depends on the keyword, the industry, the website and a hub of other important factors. A link building strategy is elaborated especially for the case, so you are usually getting started from zero. Today, most of the professional link building specialists have some go-to sources that can help them to determine their starting point.
5. There Is no Variant for "Just Asking For A Link"
Asking for a link is asking a stranger for money. You have to earn the link. Sometimes, the efforts can include just producing really good content. More often a 2-way reciprocal relationship is required before any link surfaces.
6. It Will Take More Than You Expect
Just like we have no idea how many links you need, we don't know when link's value would take effect. However, as a rule, it always takes a little bit longer than you expect. Link building process is quite slow. And search engines are slow in indexing and valuing all of those links as well. So have patience!
7. Rankings Drop If You Stop Building Links
Link building presents a continual and constant process. Search engines refresh listings and algorithms constantly, so you have to keep your content and links always relevant. So work hard and be attentive to details and your link building strategy is going to succeed.

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How to Promote Your Website Without Spending A Dime

Many website owners can benefit from free online advertising. There are many resources on the internet to promote your business. I will give you some of the best resources without spending any money.
It is important to know that you must build up repeated organic traffic, this can only be achieved when you have useful, unique and valuable content.
The strategies mentioned below can easily help you increase website traffic, without having to participate in advertising campaign's. Read on more below:
Free traffic from search engines
Submit your website manually to search engines after you optimized your website. Sometimes your page will not get indexed after you submit it, wait a couple of days and then repeat the process.
Optimizing overall appearance of your website
Make sure your website title, description and meta tags are correctly configured to the subject of your website. Search engines use these factors to place your site accurately for relevant traffic, this is also important for your website to stand out from the crowd.
Post actively on forums and blogs
Participate in forums where your target audience is reachable. Post useful responses to people's questions, and include a signature with your website on your profile. Don't spam, as you might likely be banned for doing so.
Submit articles or feedback that is useful to other people, it could be the next big thing that is most likely to be passed around by others to their friends, which is good for your viral marketing.
Publish an e-zine for your web site
E-zine is comparable to a newsletter, when people read your e-zine, they will be encouraged to visit your website for more information. You can find many free directories where you can add your digital newsletter.
Examples of free websites to add your e-zine is: EzineArticles and freesticky.
Start your own community online
Use a blog or online forum to build a group around your online business. Once your community starts to grow, more users will be motivated to participate. This method requires much patience.
Social Bookmarking
Submit your website to social bookmarking websites, this will add a backlink to your website, adding value in increasing your page rank.
Affiliate Marketing
This is a technique which is used to let other people sell your products. Imagine thousands of people promoting your website without spending any money, at least not until you make money and share it with your affiliate marketer. There are many good platforms to participate in.
Example: ClickBank.
Manage e-mail marketing for repeated traffic
Getting a lot of traffic to your website can be a difficult task. As you collect contact information and e-mail addresses of your visitors, you can send them newsletters regularly, driving them back to your website. Just make sure you have relevant traffic.
We have covered some important strategies in this article, before you perform these strategies, make sure you read more about the particular subject. A little bit of research can be handy, and will also help you figure out what you need to, to make your website successful.
You don't need to be an expert to perform these strategies!

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Promoting Your Site - Important Tips to Follow

What is the use of creating a site that cannot attract visitors? It might be a shame on your part when you keep on promoting your site that no one dares to look at what is inside. It might be challenging to come up with a good looking and captivating site that offers business options. There are several existing sites that are quite useless in the world of online users. Therefore, it is important to learn and discover the most helpful information to improve your site. Remember, the site that you will be creating involves money and your name as well. The effectiveness of the site will reflect to the owner of it.
In general, the internet contains billions of websites and webpages and only a few millions of them can be visited by the online users. Do you want a successful way to promote your site? Then, it is important to be reminded by some of the useful tips in promoting your site.
1. Make it simple
Make sure that you are not exaggerating the design of your site. The first step is to create unique content in your site. It is important that all your contents are SEO compliant to ensure its existence. The lesser and complex your contents are, there might have the lesser chance to find your site. If you are selling products, make sure that you are adding interesting descriptions about the products you are selling or services you are offering.
2. Link your site with others
One way of what you can do to effectively promote your site is to link it with other sites. There are lots of online sites that can be affiliated with your site. However, make sure that your affiliated site is massively visited by the people. You may let your friends, family or workmates know about your site. They may also give their feedback in your site that can help to the visibility of your site.
3. Join other social networking sites
Social media is now the most popular site that encourages more people. There are various social media sites and online communities that can help you promote your site. These are Facebook, MySpace, Google+, Pinterest, StumbleUpon and Twitter. If you are promoting your site just to introduce your business, this is a better idea to join these networking sites. You may create a fan page through your Facebook account.
4. Evaluate webpage visitors
There are web hosts that offer charts of traffic information about their users. You can use these charts to identify the pages that are commonly visited by the online users. It will help you analyze on what changes or format to employ in your site to make it more readable and interesting.
5. Employ email-marketing
You can make lists of your prior and potential customers and make sure to have constant communication with them. Through sending them e-mail messages, they can feel that you care for them and the result is their loyalty to you.
It might be harder to please people just to visit your site. It seems that you need to learn more desirable techniques to cope with other existing sites. If you are in the business, it is harder to promote your site and let the people know of your products. However, if you are dedicated and motivated to win the interest of more clients, you will need to do more research to find more useful methods in promoting your site.

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How To Make a Good "About Us" Page For Your Website

The 'About Us' page is a vital part of any website. It is actually one of the most visited pages of any and every website. Think about it - if you want to find out about a company, organisation or individual, it is probably the first page you look on their website.
Therefore, one of the first impressions you can make on a potential consumer is from your 'About Us' page. Fortunately, this is good news for everyone, especially because it is one of the best pages on your website for you to truly personalise and get creative with.
We have all seen good 'About Us' pages, and we've all seen bad ones equally. Therefore, the initial question here is: What actually makes a good 'About Us' page?
Be Unique
Firstly, we definitely believe it should be memorable.
The 'About Us' pages that we all remember are the ones that truly stood out to us: perhaps the page was funny, entertaining, used a lot of good imagery, or anything else that made it memorable.
Whatever it is, find the unique points of your business and let it shine creatively in your 'About Us'. Depending on your business' style, you can make it work to create an 'About Us' page that stands out against other businesses in your field.
Also, bear in mind that your consumers will appreciate a company that doesn't take itself too seriously. If you show a little humour, and uniqueness, through your 'About Us', then it reveals a quirky side to your business that will appeal.
Personalise Your Page
The second thing to remember when you're creating a good and effective 'About Us' page is to personalise it enough, to suit you and your business. It should contain information that would relate to your users and consumers. Personalisation will also help to show the humane side behind your business and brand; depending on how much information you are prepared to share.
However, if you believe that you are a business that doesn't want to reveal any personal information about you, or the people behind the company, then there is still a way to personalise your brand through your 'About Us'. Think like a worldwide brand, and reveal the intricate details about your company: for example, show how your business came to be, and reveal other interesting snippets that only your true fans would care to learn.
Tell Your Story
If your business has a particularly interesting, or unusual, back story relating to how it came about, then that would also be a fun way to make the most of your 'About Us' page alone.
Reveal your story - the how, why, and what your business ultimately stands for. This is particularly effective if you have a brand message for your consumers, or believe that your company personally has something to offer that differs from the rest of the market.
Although, always keep to the fact that your 'About Us' page shouldn't be too lengthy. You don't want to overload your consumers with too much information, or, indeed, bore them off the page. You want to keep your page eye-catching and interesting. It is advisable to break up any large bodies of text or information with fun images, or a particularly pleasing colour scheme.
Create a Business Timeline
Another fun way to reveal all about your business, which won't be too wordy or uninteresting, is through an interactive timeline.
This is also a good way to easily showcase significant times that your business expanded, and highlights for your company. It keeps the tone positive, and focuses on how successful your business has become over the timeline.
Also, if you make it interactive, you can allow your users to click through to read more about the milestones that they find interesting. This will then entice them to read more and spend more time with your website and company.
Be Clear and Concise
Asides from inserting fun and your own uniqueness into your 'About Us' page, you must remember that the main point of the page is to explain who you are. The page must, most of all, be informative and clear.
The 'About Us' page should explain succinctly what your company does, and what the goal is, but in a fun and relatable manner. Don't overdo it with the explanation, however - the best 'About Us' pages are concise and simple, making it easy for the audience to understand your business and your intentions.
Another solid way to inform your consumers helpfully is through using a few testimonials. Ask your previous clients for these and feedback - and remember to assign their names and authority to the quotes. Testimonials will make your company look more legitimate and successful, as well as quietly boasting about the strength of your consumer base.
The People Behind Your Business
If your company wants to be more friendly and relatable, then you may not necessarily want to focus on your business and goals. In that case, it may be more appealing to focus your 'About Us' page on you and your staff members. Especially if you have a small team, focusing on your staff can be a very effective way to appeal to your consumers, as they can see the people working behind your business.
You don't have to include a lot of information about anyone in particular, and certainly not any really personal details. However, if you get the staff members to write short paragraphs about themselves, revealing a quirky snippet about themselves or what they do in the team, then this will be enough information.
It is also essential to use photos for every staff member, and make the images look fun and unique, in order to truly reflect the feel and personality of the company. Interesting images compliment any 'About Us' page.
We hope that you have enjoyed our examples, and ideas for how to create a good 'About Us' page. Check out your own page - do you feel inspired to make the little changes that make it really stand out?
All 'About Us' pages are different, and they should be designed to suit your business' personality! There are no strict rules, just remember to spend time and don't ignore the importance of this page.

If you need help with creating an effective 'About Us' page, or any other part of your website, then Bright Yellow Creative can help! Contact us today to find out how we can make your business really stand out, and drive traffic; increasing your consumer base significantly.

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5 Content Marketing Strategies for Entrepreneurs

Although there are many types of content you can create to promote your business, you want to create content that will help you build effective promotions. You want to create content that will go viral. Viral marketing is the most effective way to market because it gives you credibility.
1. Articles
Although article writing isn't as effective as it once was, it is still a very effective way to market your business if you want to demonstrate your expertise. The key to getting your article writing campaigns right is to do two things.
First, you want to do your keyword research and make sure you choose the right keywords. You don't want to use keywords that no one is searching for. The second thing to do is to post your articles on the most popular article sites. It's better to have one unique article on each of the top 50 sites than it is to have 50 articles on one site.
2. Documents
Document sites are highly ranked, and they give you an opportunity to share your knowledge with those who are looking for the products or services you have to offer. It is another chance for you to brand yourself as an expert and also recycle your content. It is much easier and faster to format your article as a document than it is to write another article, and it also allows you to market on additional high traffic websites.
3. Videos
With the right tools, it is also possible to take your articles and to recycle them into content you can share in a different way. It also allows you to share your content on additional high traffic sites in a format that your potential customers may prefer to consume. The internet is largely visual, and visual content allows you to do a better job of communicating your ideas.
4. Blog Posts
There are actually two different ways to use blog posts to promote yourself. The first is by using content curation to create blog posts that rank high in the search engines. Make sure you do keyword research to help you find the right content and then write content that ranks well.
The second way to use blog posts is to do guest posting. Guest posting is where you find other blogs and submit posts you have written so you may promote your business. Use Google Blogs to help you find high ranking blogs based on your topic.
5. Images/Graphics
There is a difference between images and graphics. An image usually has a quote and then the URL of your site. It offers an inspiring photo to emphasize the message. It is simple and quickly creates a message that has the potential to go viral.
A graphic is more involved. It uses pictures or images combined with text to communicate a process, and its purpose is to communicate information. An example of this would be a presentation of a sales process like a sales funnel. There are sites where you can post your images for maximum effect while there are other sites that you may post your graphics to demonstrate your expertise.
The easiest way to make the most out of these techniques is to recycle your content. Focus on your expertise and then use these techniques to communicate that expertise.

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Build Your Business With a Free Tutorial

People love to get free information so using a free tutorial to share your knowledge is a great way to promote yourself and your business. By doing this, you will be establishing yourself as an expert and building your reputation. Then when people need products and/or services, you will be the one they trust and believe.
Divide your tutorial into lessons, one for each day of the tutorial or ecourse. Once you get your lessons written up you want to set them up individually on an autoresponder. There are many autoresponders available for free and for a fee. Some hosts may have autoresponders available as well. WordPress also has autoresponder plugins.
Let's say you own a home décor and furniture website store. You could set up an ecourse on how to successfully paint a piece of furniture. Your lessons would be something like this:
Lesson 1: Choosing the Right Paint
Lesson 2: Preparing the Piece to Be Painted
Lesson 3: Painting the Piece
Lesson 4: Maintaining the Finished Look
After your lessons are completed, you can set them up to go out each day in a row or separate them by a day or two. It would depend on how many lessons you have and how long you want the tutorial to last.
Separating the information into lessons works better than sending all the info in one mailing because it keeps your name and business fresh in the mind of the potential customer.
When writing your lessons, sprinkle in information about your business and what you offer but try to make it fit into the tutorial so it doesn't appear too. Offer special discounts for signing up for your ecourse/tutorial.
Be sure to place your contact email in each and every lesson and let the reader know you are readily available if they have any questions or comments.
Another good idea is to have a preceding thank you note with an introduction of yourself and your business along with a summary of the tutorial. This would precede the first lesson. And then once the course is finished you would have another thank you going out encouraging them to visit your site for much more information and to contact you if they have any questions.
You could also let them know about your special deal or discount they receive for taking the course. Be sure to add your social media links so they can easily follow you.
Make them fun as well by adding trivia or little games along with the lesson. Keeping people interested can sometimes take work but it is well worth the time and effort.
If you have any other tutorials, list them as well and be sure to ask them to sign up for your mailing list. These details will go a long way in building the foundation and relationship needed to gain the customer's trust and patronage.
Once your tutorial is complete you want to start promoting it so people can start signing up.
Add it to your email and networking group signatures:
FREE 4-day tutorial on painting furniture
place your URL here
Promote it on your social media pages and promote it often.
Offer it to your newsletter subscribers and post it on your website/blog.
Advertise it with ad swaps.
Put it on your business card and/or flyers.
Integrate it into your resource box when guest posting or submitting content.
Tutorials can be educational and fun so use them to your advantage and let them help increase your sales and build your business.

About the Author:
Terri Seymour has almost 20 years of internet marketing experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell eBook business opportunity and more. Get three free gifts including The Big Book of Social Media Tips. http://www.SeymourProducts.com

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Local Business Benefits From Blog Writing and SEO Services

If you have a local business that is focused on a relatively narrow geographical location within your country or state, then you can benefit from local blog writing and SEO services. The reason for this should be obvious, although many small businesses are suffering from a lack of publicity and are not making the most of their customer base.
Even today, people will go to Yellow Pages if they want a service and Gumtree, Craigslist or eBay if they want to purchase products at cut prices. Few will carry out an online search for specific websites or blogs. That's where you could be missing out!
Seek Out Your Own Local Business Services
There is more to the internet than those well-known sites, and there is no reason whatsoever why your home or local business cannot compete with these giants. Many have done it, and all it takes is to create your own website.
Sure, you will be unlikely to catch those who search specifically on such sites for local sources of what they are looking for. However, if you set up your own website or blog locally, then you are highly likely to catch those people living in your area that enter a search term rather than a web address.
Let's explain that a bit more comprehensively. If you are selling cars or run a business repairing and then selling vans, then you won't catch those that immediately go to Gumtree, Craigslist or eBay if they are looking for a new white van. However, the modern 'white van man' is increasingly beginning to cast their net wider, and to carry out online searches for 'white vans,' 'refurbished vans,' and 'cheap vans for sale.'
How to Compete With Your Local Business Competition
In such cases it is perfectly possible for you to compete with the above mentioned sales sites, and have your own website listed at the top of Google's results pages for specific keywords (search terms.) There are many local business benefits available to anybody with either knowledge of websites and how to generate the right compelling content, or for those knowing where to outsource the web content and SEO optimization needed to get them to the top of Google's rankings!
The secret is to use local advertising. In fact, you can write a few blog posts related to your local area, and then focus your efforts on local SEO. If you are unsure how to optimize your webs pages or blog posts to maximize the likelihood of your pages being listed on Google or other search engines when people search for local suppliers of what you are selling, then there are many people that can help you do so!
Local Web Content and SEO Optimization Services
You should be able to find a number of potential local writing services and SEO optimization services. They can help you find a local source of what you are searching for and assist you in promoting your own local website. It is not difficult to make a few small changes to your site to make sure that your web pages are published on Google Local listings.

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Do It Now - Get Your Website Smart Phone Friendly!

Marketing on-line is essential with technology changing the landscape quicker than we can mow our lawns. As with our lawns we must learn to control the weeds; if not those weeds overtake our yards and the curb appeal is either a mess or lost.
Our lawns have components to keep the beauty and growth alive. So does marketing our business. Yet many business owners forget the curb-appeal and lose the ability to entice the visitor to enter their doorway. In today's market-place the curb appeal is the Smart Phone App.
Smart Phone users are accessing the internet at record rates. Google has changed their criteria to meet the needs of their customers, and provided information well in advance about the up-coming change. With the market-place demand to satisfy hungry, impatient consumers; Google fertilized their lawn with Smart Phone access for the growth of business. Yet, many business owners either ignored or didn't take the time to comply with the market-place demand for this change.
The following statistics published by Local Vox is a good example to get your business Smart Phone friendly and mobilize your website.
A Leading Local conference reports, 51% of consumers more likely to buy from a mobile optimized site.
Borrell Associates reported in 2012 that mobile coupons get 10 times the redemption rate of traditional coupons and mobile ads get 3x the clicks.
Google reports that 40 percent of mobile consumers turned to a competitor's site after a bad mobile web experience, and 57 percent wouldn't recommend a business with a bad mobile site.
According to BIA/Lelsey, U.S. Mobile Ad Revenues to Reach $42B by 2019
Gomez reports 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers.
Mobile devices perform over 50% of all local searches..
Motorola Solutions show 39% of instances where a consumer walks out of a store without buying because of Smart Phone influence.
New statistics show customers abandon a mobile site if it takes more than 3 seconds to load yet 86% of responsive mobile sites weigh as much as their desktop versions.
Leading authority Borell reported in 2012 that by 2016, 88% of local advertising would be delivered via mobile device.
We are fast approaching 2016. Is your site mobile friendly? Are you willing to lose your traffic to your competition?
Have you fertilized your business lawn? Is it time to take a good look at your curb-appeal to kill the weeds? There is a new weed-killer in the market-place; Smart Phone Apps work for traffic and customer retention.

Growing small business the right way is specific and takes skillful authority. There is every reason to be successful. Do it right and enjoy the rewards.

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How to Monetize Your Website With Ease

Want to make money online? Still confused where to start from? Why not make use of internet marketing to monetize your website and make money on-line instantly!
If you are really looking forward to making money online and expand your business to a greater level, then it is important that you choose an ideal web hosting company that satisfy all your business related needs and help you promote your products effectively. Moreover, when it comes to monetizing your website, there are plenty of ways to do it, but most of them are complicated and costly. One of the easiest and effective ways is by generating website traffic, which will help you earn significant revenue from your website.
Different ways of monetizing your website
Website monetization plays a key role when it comes to delivering your brand message to all your customers sitting worldwide and broadcasting your business online. Written below are some important tips that you may think of considering in order to monetize your website effectively!
Tip #1: Build a website and plan different strategies to promote it
It is important that you come up with some effective marketing strategies in order to earn reasonable profits from your site. This can be done by placing relevant keywords in your site content and then making sure that there are no grammatical errors in the content and all the words are spelled properly. This technique is also known as SEO, i.e. 'Search Engine Optimization'. Also, you need to make sure that the site content is unique and plagiarism free. This can be done by receiving help from various plagiarism related websites for e.g. Smallseotools, Copyscape, etc.
Tip #2: Make use of Google resources
You can make use of various Google tools that can help you monetize your website with ease. This includes tools like Google AdSense, Google AdWords and Google Analytics. All these tools provide you the correct platform to advertise on Google and put up a brand message to your customers, telling them about the range of services you provide. This will help you increase the traffic generation ratio on your site and keep track of all the visitors that have visited your website lately. Once you sign in for these Google tools, you can place ads on your website and also select a matching site theme related to your niche or topic of discussion.
Tip #3: Link your website to other sites
This is one of the most effective brand promotional techniques and can help you expand your market online effortlessly. So far, this has been the most proven ways of monetizing your site without making any financial investments.
Tip #4: Get help from affiliate marketers
If you're not getting any results from the above written techniques, then you must approach affiliate marketers to help you out and monetize your site.

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Please Teach Me How To Promote My Blog

I do not know how to.
Actually, I do not need to know how to. My personal blog is simply a blog about my observations and experiences of traveling. Of course, I would like other people to read, benefit from and leave comments on the blog. I love the interaction and knowing where my readers are located.
The overwhelming majority of my readers are from primarily English-speaking countries (or countries where English is heavily taught) such as the United States, India, United Kingdom, Australia, Canada, Philippines and Singapore (as much of my travels have taken place in those last two countries), but also Germany, Russia and China.
I also know that I have readers in almost each and every country except for, somewhat mysteriously, large parts of central Africa and central Asia.
Most importantly, I do know how to promote my blog. Even though I do not use all of the following techniques (because my blog is primarily a labor of love), I do use many, and I do know that these will work if you want to promote your blog.
1. Use Twitter
As a blogger, I have an antipathy toward Twitter. However, I do understand the concept and realize that it can be advantageous. After writing the blog post, tweet your post with an attention-grabbing headline. I recently sent a message of "scrambled eggs on a stale, musty, salty beach" even though the post was about an air freshener (written as part of a blogging contest, which leads me to offer yet another tip of promoting your blog: enter blogging contests). Most importantly, do what you want others to do. If you want other people on Twitter to read your blog posts, then read the posts of others and leave tweets or comments at the blog.
2. Other social media
I have a love affair with Google. It all started with Orkut (perhaps defunct by the time you read this), which led me to Blogger, Gmail, Google+ and Google Calendar. In fact, I am typing this on Google Docs (apparently called Google Drive, now). Regardless, you can promote your blog via LinkedIn, Facebook, Pinterest, and RSS feeds. There are also communities of bloggers, both at Google+ and online. I belong to Expat-Blog.com and to Glipho.com.
3. Do what you want others to do
If you want others to read your posts and to leave comments on them then you should read others' blogs and to leave favorable comments on them. You can do this via the above-mentioned communities or by searching for blogs similar to yours via a Google search.
4. Using SEO
I confess that I am somewhat of an infant regarding SEO or search engine optimization, and do not fully comprehend it. In essence, though, it is about writing about something without writing about it; it is about using keywords. In this article, it is to promote your blog. However, use it naturally and do not inundate the readers with it; otherwise, they will never return to your blog again. Most of all, I--and Google--believe that content is king. Write good quality articles with an intriguing title and everything else will be easier.

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