3-Point Lighting Technique for Online Video Marketing

One of the video marketing tactics for successful online video marketing is to make videos that will capture the viewers' interest within the first few seconds of watching the video. With so many available videos online, viewers would not want to waste their limited time for mediocre videos.
One of the requirements of a video that will stand out. One of the essential and tested lighting set ups is the three point lighting technique. The three point is set up that will differentiate the professional from amateur videos consists of the key light, the fill light and the back light. Since it's also one of the oldest techniques, you can see many illustrations online showing how the three lights are positioned when shooting videos.
The Key Light
This is the primary and the brightest of the three lights. It's located in front of the object although slightly off to one side. If you have only one light to use, it should be the key light. The key light should provide adequate light to the object or model of the video shoot but the two other lights are needed to add more dimension to the image.
The Fill Light
The fill light is positioned on the side of the object that is not so well lighted by the key light. You dim or brighten the fill light depending on the amount of shadow you want on that side of the object. A dim fill light will result to a darker or detailed outline of the shadow while a brighter one will give a more even and softer look for the object. So, it depends on the mood you want to project on the video.
The Back or Halo Light
As its name denotes, the back light is positioned at the back and farther from the object compared to the two other lights. The result is the halo effect on the object that separates it from the background. So, there's a clearer outline of the object's shape against the background. Even if there's a strong contrast between the color of the object and that of the background, the object's outline is not clearly defined without the back light. Just don't make it very bright because the halo effect would be too much and you may not get your desired look.
Three point is just the basic technique. If you think it will add more dimension to the image on the video, you may add more lights.

Oliver Momeni is a serial entrepreneur and life explorer. Online video marketing and webinar marketing are Oliver's favorite topics to mastermind with you.

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Highly Effective Video Marketing Tricks

Marketing is one of the most important strategies in business because it introduces the business and its products to the consumers. Video marketing has the ability to take a business to another level as long as the business owner is ready to devote their time and resources. Today, most people are interested in video representation of information as opposed to the traditional text or audio.
With that said, anyone interested in effectively marketing their business should be ready and willing to use all the available resources to propel their businesses forward. It is important to understand video marketing well to get the optimum results. Here are highly effective video marketing tricks to assist you in succeeding.
Good Titles for your videos.
The power of a good title should not be overlooked in the distribution of online videos. Viewers are drawn by powerful and relevant titles which is why you should spend time in creating a title that will attract your target viewers. Keep in mind that the title should represent the content of the video. This means that it should not underrate the video or create a perception of something else.
Always remember that the title will pay a major role in determining the type of people who will be watching the video and taking the necessary action. A misleading title can attract a lot of viewers who will be disappointed in the video and will leave immediately. It is better to have a few viewers who are interested in what you have to offer than a huge useless traffic.
Be Original when coming up with content
People have seen quite a lot of things on videos and to get more attention, you will have to be unique and original. Instead of copying what most of the other people are doing, do your own research and put yourself in the viewer's shoes. This will help you not only in creating something original, but in attracting the attention of the viewers.
Have A Marketing Strategy
It is crucial that you understand that making the video is just the first step. You will need to take the video where your viewers are and this calls for an effective marketing strategy. It is true that the video will be marketing your business but you will also need to market the video so that it can deliver positive results.
You should use all the necessary resources to ensure that as many viewers as possible are viewing the content. Embed the video on your business website and use social media to push the video to a wider audience. The more relevant viewers you get the more people you will have interested in your business and its products.
Have Goals
When you are creating a video to market your business, you should have goals. This is what you want the video to do for your business, do you want people to click on a link, visit a web site, take part in a survey, or like a social media page? Having well defined goals will assist you in achieving them by setting the marketing strategy properly.
It is possible to have a viral video which is useless because you have not given the viewers a way forward after they watch the video. Make sure you lay out everything in a funnel strategy where all efforts are focused on leading the audience to a particular direction that leads to more sales.
Be Consistent
People are always searching for fresh interesting content online and to succeed in video marketing, you should be consistent in positing new content. You also need to ensure that your new content is not only driven by quantity but also by quality. This means that you should be consistent in posting new content and also in keeping everything interesting to the viewers.

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Integrating Video Marketing Into the Internet

Planning: The First Aspect of Video Marketing
Nowadays, marketers rely heavily on videos to create a buzz on their product, service or brand. And why not? Video marketing is a highly effective and efficient method of delivering your message to the world. Most people would rather watch a video than read text. In fact, all over the globe, people spend more than 6 billion hours watching online videos every month. That's equivalent to almost an hour for each person in the planet. Another fun fact: video-sharing website YouTube is the second most used search engine behind only Google.
Integrating Video Marketing into the Internet
In this Digital age, video marketing is time efficient and cost effective because uploading a promotional video in websites doesn't take much time and is often free of charge. Traditionally, video marketing was used for television advertisements but by taking advantage of the Internet today, anyone can easily upload a video on YouTube and look for ways to make that video viral. Businesses can also buy ad spaces or simply post their video in their own website. It might all sound easy but video marketing isn't just about uploading videos; there are 5 aspects of video marketing and they all require substantial amount of work. These are strategic planning, pre-production, production, post-production and distribution.
The Conceptual Stage
Video is an exciting marketing tool which can be used to convey a message that will most likely guarantee an emotional response from viewers. However, not all video content is appropriate for all kinds of audience. Before creating a video, strategic planning is crucial in order to clarify the objectives and set the stage on how the video is going to be developed. Prior to anything else, you must identify the purpose of the endeavor. What do you want to achieve? Pick one primary goal and generate a strategy from there. This will also help you decide on what your message is. The video should be tailored to communicate a clear and specific message to your viewers.
Define Your Audience
Carving our your core objective requires knowing who your target audience is first. Marketing campaigns often fail because they did not focus on their target viewers, hence their content seemed either irrelevant or too broad for them. Make sure that your goal is aligned with the most important people in your business: your prospective customers.
Building a buyer persona will simplify things for you. Determine the imaginary profiles of your customers by establishing their age, gender, income and preferences. By doing this you will narrow down their wants and needs and anticipate what kind of content will be suitable for them. Moreover, you can decide on what kind of platform you will use to deliver your video -- YouTube, Facebook, Tumblr, blogs or your own website.
Map Out Your Success
Planning also involves budgeting, deciding on the amount of money you want to invest on this endeavor. The budget you create will guide you throughout the whole process by determining what your limitations are. Make sure that you also set a timeline and provide allowances to compensate for unforeseen events. In this stage, you should also pre-determine your distribution and marketing strategy. Remember, the best laid plans always look ahead.

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Seeing Is Believing - Use More Videos for Marketing

With more and more companies and countless brands waging a war against each other for the share of eyeballs not only on print or television but also on a plethora of mobile devices of varying sizes, it is becoming increasingly difficult for the marketers to get an inkling of what clicks and what does not in an era of shrinking opportunities.
Marketers are finding out newer ways to market their brands offline and online. In case of online marketing, the competition gets bigger and tougher. Thanks to the short attention span of Internet users, it becomes challenging to get your campaign viral.
Luckily for digital agencies, human brains are better at processing information when they are presented in a visual format. It is this ability that prompts us to choose video over plain text. Given a video's power to draw prospects' attention, growing numbers of marketers are integrating moving visuals in their marketing strategies. Here are three more reasons why your campaign needs Video Search Optimization:
1. Growth of Mobile-Dependency
Today's busy professionals seek useful information on the go. They hardly have time to go through a long article. A smart info-graphic or a fun video can go a long way to retain users' attention in less time compared to a long text. According to recent findings, 40 percent of YouTube traffic comes from mobile, while more than 1 billion unique visitors hit the site every month. In this situation it only makes sense for marketers to take advantage of the trend and create more branding videos for their digital marketing campaigns instead of text-heavy ads.
2. Rise of Social Media
The growing number of YouTube links that you share in your social media pages is actually the proof of people's passion for moving images. People find them enjoyable and fun to share. We all know how sharability matters in establishing brand presence in social media. Take a pause and think: with millions of content shared everyday in social media, can you really afford to give video Marketing services a miss?
3. Higher Conversion
Given that customers find clear, high-res images to be more valuable than text-based descriptions, it comes as little surprise that visual contents, particularly videos are more likely to create a good impression, subsequently compelling the customers to make purchase.
Now that you know the compelling reasons to put emphasis on marketing videos, your next step will be to focus on making your videos as enticing as possible. However, do not forget to add relevant text as a way of call to action.

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Video Marketing Best Practices in 2015

People all over the world are consuming and sharing videos on a daily basis, not just YouTube videos but now also Facebook, Instagram, and even Twitter videos. All of the major social media platforms are actively seeking to make videos an important part of their platform, and as a marketer you simply cannot ignore this. One third of all online activity is spent watching videos, according to Digital Sherpa's 25 Amazing Video Marketing Statistics. What's more, video increases peoples' understanding of your product or service by a whopping 74%, making marketing videos an excellent tool for presenting new products and services and showcasing them in action.
Video marketing should be a key component of your online marketing strategy. To inspire you with your video marketing campaign, here is a set of best practices which will make your efforts more effective.
Create a realistic video marketing strategy
You need a long-term objective and short-term goals, as well as to decide how the video will try to attract and engage customers. Also, you must decide what sort of action the viewer should be encouraged to take after watching the video, whether it is to buy, join you on social media, or visit your website.
Target a specific audience
Marketing videos are more effective when they provide a relevant experience to a certain group of consumers, whether it's young mothers, middle-aged men, hockey lovers, or home gardening enthusiasts. The targeting can be further narrowed down to members of a group who meet certain criteria based on age, education, and income level.
Keep your videos short
There is no consensus on the ideal length of marketing videos, but judging from the length of the most popular videos on each networks, as well as by Adweek, it seems that the most popular YouTube videos are under three minutes, while popular Instagram videos are just 15 seconds long. You can always experiment with the length of your videos to see what works best for your brand, but as a rule, keep them short.
Choose topics that are bound to attract interest and create engagement
People are most interested in videos that answer one or more questions they may have about your brand or your products & services or that highlights a problem your business can solve for them.
Don't overproduce videos
Making videos that look too professional can actually make them less personal and give them a corporate tone that alienates users. Many of the most popular YouTube videos have low production costs, often being filmed with everyday cameras and smartphones.
Embed text in videos
Use a catching and relevant title frame and add keywords and phrases over images, as well as a call-to-action link at the end of the video. Text makes videos more engaging and helps convey your message better, especially on Facebook, where videos in the news feed are auto-played on mute.
Optimize videos for search engines
Don't forget that YouTube is the world's second largest search engine. Use a well-chosen keyword in the title, description, and tag, as well as in the video description. These make a video easier to find online and ranks it higher in the search results.
Upload the video to each social network, instead of sharing the YouTube link
This reduces the number of clicks viewers have to make before playing your video, and also eliminates occasional playback issues.
Be productive.
Brands that successfully harness the power of video marketing have 50% more videos per channel than the rest.
Use video analytics to measure your video marketing performance
Many video-based social networks offer you built-in tools for tracking viewing patterns for your videos. More advanced analytics available as standalone Web-based software or downloadable software also feature video marketing tracking tools.
Video marketing has become highly competitive, but if you stick to the best practices described above and strive to create interesting, informative, or entertaining videos that engage your audience, your video marketing efforts will be rewarded with views, shares, traffic, and ultimately, sales.

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Understanding the Power of Video Marketing

Six years in the future from now onward and you won't be reading this article, instead would prefer watching a video for guidance. Video marketing has taken the content industry by storm. But, to make others realize its potential value you have to do more. One of the statistics issued by Cisco says that 69% of the consumer-internet-traffic would come from videos in 2018. That makes the importance of video marketing clear.
Video is peerless when it comes to reaching out to your potential customers. YouTube gets 1 billion visitors each month - this means 1/6th of the world's population enters YouTube once a month. All you need to do is to engage your audience and they will do the rest for you by sharing it and giving it likes etc. Small businesses need content that is easily digestible, else, consumers will move on. Forrester's researchers say if a picture is worth 1,000 words then one minute video is equal to 1.8 million words. Videos make people better understand what you want to realize them.
If you are a small business owner, don't worry. You can still benefit from video marketing. Focus on your audience. It will dramatically increase your sale. Share your video via social media and use multiple channels to promote it. If you want to get optimum benefit from it, make it easy for people to find and share. One-tenth of all videos happen to be played on tablets and mobiles, don't neglect them either. Make it mobile-friendly to play. Build around them a wise campaign strategy, be creative with it.
Make sure to follow the below given guidelines to achieve success.
Identify Your Goals:
Kick off your video content marketing campaign by identifying the goals you want to achieve with it. Is it any product or service that you want people to draw attention to it? Or you want your video to help you in your recruitment process? Or is it that you want to increase your brand awareness? Whatever it is, take your time to identify your goals.
Relevancy Of Your Audience:
Think about the audience that you want to reach. Be creative in your video content Marketing strategy. Innovation is the key to your success.
Call To Action:
You might have produced a very good video but you may fail to get the desired results if you don't include a good call-to-action. Include it in both the audible and visual manner.
Video Submission:
Don't overlook the power of social media in submitting your video online. Make sure that your videos are distributed across various channels and are mobile-friendly.
Videos have become critical means for people to meet their information and entertainment needs. That's why, have become even more significant for businesses of all sizes to devise best video marketing strategies.

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Video Marketing Tips - 4 Things You Must Do To Be Successful

Online video marketing is becoming more and more valuable. Especially with sites like YouTube, this type of marketing is increasing everyday and becoming a lot more effective. Just like any form of promotion, you need to know what you are doing in order to become successful. Below I want to share with you some great marketing tips:
1) Know Your Audience
When doing video marketing you will be able to reach a very large audience, but you must know how to engage your visitors when they watch your videos. Is your audience looking to buy a product straight away? Or do they need some tips and training? If your website is about getting pregnant for example, you would want to target women. There is no use targeting men, for obvious reasons. Know your online audience.
2) Keep Your Videos Shorter
Another tip I can give you is keep your videos short. People's attention span online is not very long. Try to engage your visitors in the first ten to twelve seconds, it's all about making a good impression. Then once you have their attention, keep the video length to around three or four minutes. Any longer and the visitor will leave and then you would have blown your chance to offer them a call to action and a link to your website.
3) Don't Just Use One Site
When you're distributing your videos, don't just post them to one site. You need to make use of multiple sharing sites. This is a good idea because you will be able to reach ten times as many more people and get a lot more exposure for yourself. The target here is to post on at least ten video sharing sites.
4) Don't Directly Sell
It's a bad idea to sell your audience something within your videos. Most people online need to be pre-sold before purchasing an item. So, what you want to do instead is recommend your product or website and give a good review. But leave some information out, then have a call to action in your video so the viewer can click on your link and learn more. This is a very effective way to get more people to your website, whilst at the same time offering value rather than just the hard sale.
Video marketing can be very profitable, you just need to take action and implement some of the techniques I have shown you here today.

Thanks for reading my article, I am very knowledgeable in many subjects and I will be writing more soon.

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Tips for Better Corporate Video Viewability

Numbers are the best indicators of reality. That being said, Forrester Research says that a one-minute corporate video is equivalent to 1.8 million words. It gets even better; a report published on Forbes reckons that 90% of all online shoppers depend on viability of corporate videos before making a buying decision.
The Beauty of Digital Marketing
That is not even the gist of investing in digital marketing, more so an effective video production. These tools are easily sharable, easy to access, and with over 3 billion people online, you can bet your campaign will be highly visible.
What's more, they are cheap to produce and highly interactive thus making them an ideal communication tool. In addition, you can target a specific market thus drawing relevant traffic to your page.
Making Your Productions Viewable
Like in every other marketing tool, there is a catch. In this case, the Online Publishers Association (OPA) says most productions have poor visibility. The solution as a company executive is to make your ads highly visible in order to enjoy high ROI.
How then do you capitalize on this aspect to make your investment count? Here are some simple ideas:
1. Focus on a Strategy
While a corporate production might differ from usual advertisements, the bottom-line according to a Google ad Study is all about prior planning. You have to question the objective of this tool in your business, its application and the role of your staff. Simply put, you must focus on strategies and tactics that will help achieve your aims.
2. Let the Call to Click Stand Out
First things first; why would your firm invest so much time and money only to bury the call to click under an inconspicuous tab on your page? If your main purpose is to educate, inform, entertain or market your brand, then let viewers be attracted to click in order to watch. The state of visability makes all the difference between users watching and getting lost in the labyrinth.
3. Leverage Mobile Devices
According to the International Telecommunications Union (ITU), over 78% of all internet users are using mobile gadgets whether it be tablets, smart phones among others. As such, your tactics will only be viable if your content is watchable on such devices or else you will be losing big.
4. Location is King
This is a double-pronged aspect; for starters, you must choose the ideal location for your video production. This will depend on exactly what the purpose of the tool is. More importantly, you have to consider where to place the video on your website. If it is not on the main page and prominent enough, then you are cutting off a large chunk of viewers who might not go beyond this landing page.
There is no denying that digital marketing is the future of your business but then for it to work you have to make use of a professional in order to capitalize on the enormous presence of customers online.

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Ways Video Production Will Enhance the Profile of Your Brand

The Marketer's Summary 2014, Viewership Statistics report indicates that 74% of all online traffic will be video. It might not sound like much but considering that 65% of all viewers watch over three quarters of a video production then these numbers become more significant.
Delightful Numbers
However, that's just a tip of the iceberg. According to a ByteMobile Mobile Analytics Report, over 69% of internet traffic today is already online. What's more, Invodo reckons over 92% of mobile phone viewers share what they see online. ComScore reports that 96% of online shoppers watch these productions.
Enhancing Your Profile
Therefore, if you are not yet blown away by these amazing numbers why not consider the practical impact of these productions. Take a look at some ways your profile will benefit:
1. Put a Face to Your Brand
In a globalized world, you need to target customers so they know you better. Traditional marketing techniques such as print media will not reach such a target. What's more, they are not practical if you want people to recognize you.
This is where a corporate video comes in handy by displaying your colors, logo, vision, products and other relevant information. Today everyone seems to have an idea about Star Bucks, Volkswagen and other major brands because of their innovative creations.
2. Breaking Down the Details
Assume you are launching a sophisticated juicer as part of your catalogue; you can either talk about it every other day hoping customers will understand or simply create a short explanation of the same in motion. In such a video production, you will explain the intricate details about the product and help customers get it more clearly.
3. Building Trust and Credibility
One essential aspect about modern business is the need for trust. With online shopping, there are so many companies competing for the same services and this is the reason you need to connect with potential clients at a human level. When they see you talking about the brand or products, they feel more in sync with your firm and in turn this enhances ROI.
4. Search Engine Optimization (SEO)
Google and other search engines love digital media techniques. Your company will enjoy natural inbound links, more traffic on your page, doubled time on-page and all this translates to better visibility of your products.
5. More Customer Interaction
Truth be told, the contemporary shopper is very sensitive. If your customer feels your company, however big, is taking them for granted, you might find this information going viral. Many companies have no clue on interacting with their clientele and they pay dearly for this. Your productions should encourage feedback in order to get a feel of what your clients are experiencing.
There you have it; the benefits are even more especially when working with a highly qualified production company.

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Why You Should Be Making Videos For Marketing Online

Over 1 billion people use YouTube every month and video marketing gives your business the potential to reach a huge audience who are looking for your products and services.
You can use videos a number of different ways, including sales pitches, tutorials, launch sequences on your website, or to simply develop brand awareness. Video can leave an everlasting impression, providing the perfect interactive vehicle for your marketing message and it can help with your websites page ranking in Google.
There Is No Requirement For You To Be On Camera.
Some online marketers don't like using video for marketing because they don't want to get in front of the camera. But many marketers make videos and never actually appear in them themselves. Instead, they use screen capture software that allows them to show what is on their computer screen while recording. This is a great way to walk someone through a process, or to show a presentation.
It's Free To Upload Videos.
When you have made your video, it is time to upload it to popular video marketing websites. These are free to join. It's important to submit your videos to as many sites as you can to get the highest possible coverage. Your first options should always be YouTube and Facebook. But also check out vimeo.com, video.Google.com and video.search.yahoo.com. Make sure you include your keywords as well as adding your website address to the description field.
It's Easy And Quick.
You don't need to be a technical wizard to work video marketing software. If you are willing to be on camera, your smart phone or tablet will have a build in video camera that enables you to quickly shoot a video and get it uploaded in a matter of minutes. Often these instant videos have more appeal that professionally edited versions. Apps such as Twitter's Vine, with its 6 second maximum clip length, have significantly increased the opportunity for businesses on a minimal budget to use videos for marketing.
You Don't Even Have To Do It Yourself.
If you don't think that you have the time to create videos for your products or services you can still take advantage of video marketing. There people on the internet that will produce videos for you. Fiverr.com is a great place to get these videos done, and they will only cost you $5 each! You can also have the videos submitted for you for another $5. If you do choose this route just be sure you do your homework on who you are buying from before spending any money because it's your brand and products that they are representing.

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