How To Use Amazon's PPC Advertising To Market Your Book

If you are one of those writers who have watched with jealousy while others have successfully navigated the PPC minefield and driven up sales of their books, prepare to get excited by what I am about to reveal.
Not long into 2015, Amazon began rolling out their very own PPC tool for advertising your Kindle book on its very own site. Imagine: advertising your book in the exact same virtual store where others are browsing for something to buy. They have already made the decision to buy, and you now have the ability to put a product right in front of them. What's more, many shoppers already have their credit card on file and with Amazon's "Buy now with 1-click" button, potential customers are a mere mouse click from buying your book.
Not everyone can make use of this new sales tool, as it is being made available to a few countries at a time. The requirements to participate are:

1. your book must be written in English
2. your book must be available on Amazon.com's KDP Select
3. erotica is not allowed

How To Know If You Are Eligible
To ascertain whether or not your account is eligible for Amazon's PPC advertising, open your KDP dashboard and look under the KDP Select tab. You should see the words "Promote and Advertise."
Click that link and you will see your advertising options, which include running an ad campaign.
How PPC Works
Like any other form of PPC, ad campaigns consist of an auction, where advertisers bid for the cost of a click through their ad. A basic overview is this:
The advertiser bids a specific payment per day or number of views or clicks for a specified time period. For example, $5 per day for a week. She will also bid a certain amount she feels a click is worth. Let's say, 50c.
Based on the example above, the advertiser will pay 50c every time someone clicks on her ad, up to a value of $5 per day for seven days.
Amazon will suggest a CPC (cost-per-click) amount, but advertisers are free to choose their own. This is how it works: if Amazon suggests 50c and you decide to pay 10c, should another advertiser bid on the same advertising space as you, but their bid is 12c, they get the spot. If no other advertiser bids for the same virtual ad spot (or bids less than 10c), then it's all yours!
Where Do Ads Appear?
At present, ads will appear below the buy button for other products and above the most recent customer reviews. It's worth noting that when I mention "products" I don't mean just books. If you have a book about Martini recipes, it may well be worth advertising it on a page where Amazon sells Martini glasses.
Advertising on Amazon will definitely be an interesting topic to watch over the coming years, and now that you know about it and have a basic understanding of how it works, it may pay you to try it out.

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PPC Advertising Needs to Be Part of Your Online Toolbox

While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size.
The second big misconception is you have to choose either PPC or SEO. In reality, these two methods can complement each other really well. Whether you've got a new site or have just now decided to start investing in SEO, organic traffic takes time to build. So instead of getting impatient, you can use PPC to start getting traffic now. And even once the organic traffic does start flowing, you can continue using PPC for things like deciding which terms are worth investing in with SEO.
So now that we've cleared up those misconceptions, let's take a look at some of the other big benefits PPC advertising can bring to the table:
Easy to Measure
One of the reasons plenty of businesses are hesitant to utilize certain forms of advertising is because it's very difficult to track their results. A scenario that's actually fairly common is for a business to invest quite a bit in advertising and experience a boost, only to later discover that boost came from a different source.
What's nice about pay per click advertising is there's no ambiguity about where your money is going. You'll be able to see the exact results you get for every PPC dollar you spend. With even basic analytics, you'll be able to view information like how many people clicked, what they did on your site, and if they took an action like signing up for your email list. And with a slightly more sophisticated platform, you can even track activity from PPC users who ultimately convert after visiting your site several times.
Immediately Scale Up or Down
Unlike other forms of advertising, PPC doesn't require a big upfront commitment. Instead, you get to enjoy a very elastic budget. You can start fairly small, and then once you see that something is working quite well, quickly scale up.
Extremely Good Targeting
Although national advertising makes sense for big brands, it's a waste for any business that only targets a specific area. Another appealing aspect of PPC advertising is you don't have to waste money on people who are outside of the area you serve. Instead, the traffic you drive can be restricted to only those who have a high likelihood of becoming a customer.

This is the syndicated copy of an original article posted at WebStrategyPlus.

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Top Benefits of PPC Services and How to Choose the Top PPC Company

Most of the companies don't know about PPC, the full form of which is Pay per Click advertising refers to all adverts listed on the top right side of search engine listings. The main advantage of PPC is you pay only when someone clicks on the ad to enter the landing page for an immediate call to action. There has been a rise in the number of companies offering PPC services to various clients worldwide. It is because of certain benefits that PPC adverts offer over free online promotion on the internet.
Small Initial Investment
Search engines like Google, Yahoo, etc. don't charge anything to add a PPC advertisement. In other words, it means you don't have to pay a fee to set up a AdWords account. You pay only when a person clicks on your ad. Thus, there is no fixed monthly or yearly spending on your advertisements.
Set Your Own Budget
PPC advertising lets you stay within your budget by working on your sales goals and how aggressive you want to promote your business.
PPC Advertising Is For All
All Sizes of companies, whether Its Big, Medium or small, can invest in PPC ads for getting maximum advantage of their business. It helps a company compete with its national competitors, easily and without any issues.
PPC adverts are more specific and hence the best of PPC firms research on keywords to find the most relevant ones and use them in creative ad copies. It is also easy to track the performance of campaigns in real-time. You can make necessary changes immediately to improve traffic and conversion rates and reduce bounce rate. Placing a PPC ad on both Google and Yahoo increases exposure since the vast majority of Internet users can instantly see your ad.
Companies must choose the top company offering PPC services. Such form of advertising targets users who are vigorously looking for your products and services on the web. PPC is an important part of any successful SEO strategy, and you should hire the best PPC ad provider to achieve best business results.
Saves Time
Pay Per Click management is a time consuming affair. A company needs to dedicate set time for every advert campaign. For best PPC ad creation and management, you can call us, a digital marketing agency. The professionals constantly put their effort to manage and update keywords, ads and campaigns for you. It is a high maintenance job, and so the professionals focus on your PPC accounts to let you give more time on your other important business areas.

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Good PPC Plans Are a Prerequisite to Getting Good ROI

With increasing competition in digital marketing, the race to get a good search engine ranking is now red hot. Websites may not be able to maintain good search engine ranking in-spite of scrupulously adhering to all the facets of search engine optimization. Moreover, search engine optimization demands continuous monitoring and tweaking of optimization parameters. In this respect PPC can be a game changer for you.
What is it
When you go for PPC, the web crawler will show advertisement about your products or services in its search page. When users search for products or services in Google they come across advertisements marked in yellow. The advertisements are placed away from the search results, on the side pane, above or below the search results. If the user's query matches your portfolio of products or services then your PPC ad will come up in these areas marked in yellow. If the user clicks on the advertisement you have to pay a fee to the web spider such as Google.
Benefits of PPC
Prominent ads
Away from the clumsy search results your ad will gain a prominent place among fewer ads and the yellow label. This evokes the interest of users. Moreover, being few in number, people are more inclined to click on them rather than on the search engine results.
More visitors
The curiosity of the visitors coupled with prominence translates to visits. As the user clicks on your PPC ad he or she lands directly on the landing page of your website. The same user may be directed to an affiliate website if he or she clicks on a search engine result. This makes it a more effective plan in comparison to plain vanilla SEO.
Targeted traffic
Effective PPC plans drive targeted traffic to the website. The user is directed to the landing page of the website directly from the search engine page. He or she will get the hang of your product or service by going through the website. If they like it they will make a purchase, or decide to make a purchase in future.
A good PPC plan
A good PPC plan is a prerequisite for reaping the dividends of pay per click. The plan must incorporate stuff like keyword research, keyword selection, list of negative keywords, long tail keywords, analysis of competition, identification of landing page, Geo analytic, conversion tracking etc. The PPC plan from Google AdWords should be such that your ad comes up in various places such as dynamic search ads, competitor campaigns, Google search partners, mobile etc. The plan must also incorporate price for playing PPC ads placed in Bing.
The cost
The benefits of a good PPC plans always surpasses its cost. You just need a good PPC plan to reap the dividend.

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Pay Per Click Advertising: Beware the PPC

Pay Per Click, or PPC, advertising is a good way to get traffic to your website or online business if you know what you are doing, but buyer beware. PPC can be very tricky. If you choose the wrong keywords, write your ad incorrectly, or do not correlate your ads to your website the right way you could face overpriced clicks, or too many non targeted, unfiltered clicks, costing you more in advertising than you are making in sales. You could even face having your pay per click account suspended indefinitely.
If you think I am exaggerating I am not. When I first got started with internet marketing and I did not know what I was doing. I created a PPC campaign that linked to a website that was not my own (a mistake I never should have made). But I was young and blinded by the "great success" I was going to achieve as an internet marketer using PPC. It ended up that the site I was promoting had violated their terms of service and my account ended up being suspended and I was unable to fix the problem because I was not the owner of the site and I could not contact the site owner. The links on the site did not even work anymore, but they told me I needed it fixed before they would reinstate my account. I explained that it was impossible for me to fix, but no one there wanted to help me so I just decided to go elsewhere for my PPC needs and focus more on organic SEO and social media.
It goes to show you need do your research and know what you are doing as well as things like the terms of service so you do not accidentally get yourself into a mess like I did. I am sure my readers are smart enough to know this, but everyone makes mistakes. I sure did. That is why it is necessary to share this story with you all so you can learn from me and not make the same mistakes I have. Of course this is not the only mistake I have made with internet marketing, but it is one of the worst. You are going to make mistakes on the way to becoming a successful entrepreneur, but try to make them few and far between and make sure that you ALWAYS take away something from your mistakes and learn from them. That is the best way to get better at something. So, all in all, PPC is not a bad thing, but BE CAREFUL.

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The Biggest Piece of Advice for Increasing Landing Page Conversions

Till now, I have come across two great scientists in the internet marketing industry. One is Dan Zarella, the social media scientist. And the other is Brian Massey, the conversion scientist. [I hope to find a couple more.] If you don't know, Brian is strongly passionate about studying the science of converting web traffic into leads and sales. As he finds the truth through his continued pursuit of knowledge and the use of logical and systematic approach, he feels delighted to share his insights with the denizens of the web world as well.
Brian is the author of 'Your Customer Creation Equation'.
In one of his recent interviews with the Brain, he shared lots of tips on how marketers can increase landing page conversions.
Brian pointed out the most common landing page mistakes. He talked about the essential components that make up an effective destination page. He shared his insight into creating a great call-to-action. He talked about many other essentials without which destination page success can't be maximized.
But when Megan Leap (Marketing Director, OMI) asked Brian about the biggest piece of advice that he would like to give online marketers, the latter responded in a way that could easily keep readers on the edge of their seats until he finished. His reply had a deep meaning and was very logical.
So, what was that biggest piece of advice?
"Make time", Brian responded.
Before you start to scratch your head as to what Brian actually meant when he uttered the words 'make time', allow me to explain.
Landing pages can't be created in a hurry. Brian was quick to point out that most of the marketers fail with their landing pages because they are short on time. It's because they don't devote adequate time to the creating of landing pages that they come up with messages that are targeted inwardly. When you aren't ready to invest enough time, you'll either create messages that you like or messages that your boss likes. In both the cases, you'll only miss out on targeting the visitor through your designed landing page. You won't think like a customer.
The result is least number of conversions.
So, you are ready to make time, right? Wait, because Brian doesn't stop there. He goes on to explain how you should actually spend your time.
Brian further advises to -
Make Time to Be Curious
Being curious is related to inquisitive thinking. When you are curious, you'll want to explore what your target audience or visitors will actually prefer to see on the landing page. Brian suggests you write down 10 of those things that you think visitors will value more highly.
Make Time to Be Deliberate
If your goal is to maximize landing page conversion, you should never forget to create at least two different versions of your landing page. It requires careful thinking, as you'll need to create landing page A and B. Both the versions will actually be similar except for some variations that could influence visitors' behavior. [The process of creating and testing the two versions of the same landing page is called A/B testing.]
Make Time to Review
Next, you should devote adequate time to the review process. Depending on the data (A/B test results, stats, customer feedback, reviews) that you have collected, you'll need to take a microscopic look, find out what makes the most impact and what doesn't so you can increase conversions.
Make Time to Educate
While you make time to work towards getting the best results with your landing page, it's also a good idea to share your success with others in your team or company. This is an excellent way of showcasing your expertise as well as inspiring others to put in extra amount of effort.
Make Time to Learn
Expanding your knowledge base should be like the show that must go on. As a smart online marketer, you should be passionate about learning more and more, and more. Thankfully, there are plenty of resources, both online and offline that you can use to increase your knowledge and improve.
If you want to increase the bottom-line of your company or make more profits from your online business, building a landing page is one of the most effective ways you can use. However, the copy and design of the landing page must be driven by careful thinking, research and analysis.

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The High Importance of Keywords for PPC

When you use Google to search for something, you type words into the search box to find out about it. Google returns results relevant to the words in the search box. For businesses that want ads to show up on the result page have to bid on that word (keyword).
For better results at PPC, it is important to bid on the right keywords. There are a few parts to focus on:
PPC Keyword Research - use analytics data and keyword research to find a list of your business relevant keywords. The aim is for your business website to show up when people search with the keywords.
Keyword Grouping and Organization - Organizing of keywords into tightly related keywords groups for an effective PPC account.
Negative Keywords - By setting Negative keywords, you can filter out unwanted clicks not related to your ads.
Keyword Bid Optimization - Focus your spending on the best performing keywords, thus saving on your budget without paying more.
To get high ad rankings at a low cost, it is necessary to work at achieving relevance across your account. These include:
· To have an organized account structure
· To have compelling, targeted ads, and
· To have optimized landing pages
The presence of these factors determine your keyword Quality Score - the key metric that is responsible for the number of ad clicks you get and the amount you pay for the ad click.
Keywords vs. Search Queries:
Although, the terms "keyword" and "search query" are often taken to mean the same, but actually there is a difference in meaning.
A keyword is an extrapolated abstraction from the multiple search queries.
On the other hand, a search query is the actual word(s) that a user types into the search box.
Search marketers work with keywords.
The Importance of Keyword Grouping:
For better PPC marketing, it is important to group keywords into related clusters. You can create more relevant, Quality Score-friendly ad groups, landing pages and text ads by effectively grouping and organizing keywords as part of improving your PPC strategy.
You can do this by using a keyword grouping tool to split a list of keywords into smaller groups and further breaking them into even smaller groups, thus forming a tree structure.
How Keywords Work in Your PPC Ads:
It is important that your text ads are relevant to the keywords you are bidding on for better Quality Scores. This is the metric that determines the appearance of your ad and your cost per click (CPC). Your ad should include the keyword to show its relevancy to both the Searcher and Google. You can make your ad "light up" by using bold font term multiple times in your ads.
Some tips for using keywords in your PPC ads:
· Use the keyword in the headline and once more in the description lines, while still communicating your message and including a call-to-action.
· The long-tail keywords have less competition and hence worth bidding on, as they are more targeted and less costly.
· A good option is to use dynamic keyword insertion, in which the exact search query is inserted into your ad, thus increasing its relevancy.
· Make use of sitelinks with more related keywords for expansion of your ads.
Keyword Match Types:
When biding on keywords, you have four options to tell Google how the search engine should match your ads against relevant search queries. The options available are:
Broad match - This is the default match type. The matching of an ad is done against the greatest possible queries.
Modified broad match - With this match, your ad is only displayed when one or more words are in the search query, but preventing synonym matches.
Phrase match - This match type lets you display your ad only when a full query is present as a full phrase in the search query (The words must appear in that order.) Other words could be there before or after the phrase.
Exact match - It is the most restrictive match type, and matches your ads to queries word for word, as your keyword.
The advantage of broad match keywords allows you with the maximum number of impressions and clicks, but those clicks are less targeted and the chances of conversions may be less. The more restrictive is the matching, the fewer clicks will be there, but that traffic is more relevant and more qualified.

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10 PPC Blogs That Helped My Ad Agency Survive

When I first started my own Digital Ad Agency, all I had was a strong passion for marketing. But with a mediocre skill set and near zero understanding of the industry, I failed.
And like any dejected man, I just smoked, played Mortal Kombat and browsed randomly, trying to find out 'Why?', or rather 'Why me?'. That was when I came across these words in a Moz blog.
"You offer SEO, Web Design, and PPC. That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. What can you be the best at? What can you become known for?"
These words hit me like a ton of bricks. I could completely relate.
If there was one thing I wanted to do in my life, it was digital marketing and if I had to survive, I had to get really good at it. At 11 PM that night, I asked my girlfriend not to call me for the next 3 months, put away my PS3 and started my research on the best PPC resources available online... and I just read. I read like mad and tried everything I read.
I didn't just survive, I flourished and I owe my existence to these PPC blogs. To this day, I read every single article by these blogs. I realized that the day I stopped learning was the day I perish. This is so true for every Ad agency out there. Get you entire marketing team to read these blogs, today!
When it comes to marketing, invest in knowledge!
These days, I consult for Digital Ad Agencies.
1. PPC Hero
Specialization: PPC Strategies + Case Studies + News
Twitter Followers: 23,400+
Updates: Daily
I'll be honest, whatever I've learned about PPC has come from PPC Hero.
This PPC blog is the gold standard of case studies, experiments, tips, tricks and predictions about pay per click digital advertising. From basic how-tos to sophisticated bid automation techniques, PPC Hero talks about it all.
The beauty of this blog is that its writers are fearless. They test adventurously and aren't afraid to speak their minds. It's the perfect way to learn without taking risks yourself.
Read PPC Hero every single day! You will find tremendous improvement in your campaigns.
2. WordStream
Specialization: PPC + Paid Marketing Strategy
Twitter Followers: 34,500+
Updates: Daily
"I am always on the lookout for solid data that blows away the conventional wisdom."
This quote from Larry Kim summarizes what Wordstream is all about. This blog publishes detailed, data-driven driven posts on PPC management and strategy that will give you a whole new perspective.
WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. This blog is one of the best places to read thought leadership around search marketing.
Why should your agency follow this blog? Because Agency life is tough and mistakes are costly. The data driven insights provided by Wordstream will help you navigate the PPC pitfalls.
3. Search Engine Watch
Specialization: SEO + PPC
Twitter Followers: 128,000+
Updates: Weekly
Google's legendary Matt Cutts has called Search Engine Watch a 'must-read'.
Tim Mayer of Yahoo calls this the 'most authoritative source on search.'
This blog led by Kevin Newcomb is one of the oldest and most-respected SEO & SEM resources online. One of the "Big Four" search engine blogs, this covers a range of customer acquisition strategies from content marketing to SEO and social media.
Detailed how-tos and thought leadership provided by SEW, makes this blog inevitable for Digital Ad Agencies.
Their content is actionable and can bring immediate results! For an Agency this is a must.
4. iSpionage
Specialization: PPC Intelligence + SEO + CRO
Twitter Followers: 2,388
Updates: Monthly
"Instead of reinventing the wheel, learn from the successes and failures of your competitors, to get more out of your own campaigns right away."
iSpionage is a search marketing competitive intelligence provider. The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords and other PPC campaigns using information from their top competitors.
The iSpionage blog also offers valuable search engine marketing insights for PPC advertisers and covers topics ranging from competitive PPC intelligence to Conversion Rate Optimization.
PPC intelligence can help you quickly make better decisions. Follow this blog to understand how you can 'growth hack' with competitive intelligence.
5. Certified Knowledge
Specialization: PPC Training + Community
Twitter Followers: 7,098
Updates: Monthly
Brad Geddes, the founder of Certified Knowledge, is the only AdWords trainer approved by Google to teach advanced AdWords courses. You will need his insights!
Certified Knowledge is a comprehensive, membership-based community for PPC insight. This blog has excellent resources on PPC tools, AdWords video lessons, Comprehensive guides, advanced strategies and industry news. From latest news on workshops & events to interviews with industry's top experts, this blog always keeps you updated.
Insights from this community can take your Agency's efforts to the next level. Follow this blog, follow Brad Geddes!
6. Boost Media
Specialization: PPC + Ad Copy + Creatives
Twitter Followers: 4,806
Updates: Monthly
"You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy?"
Boost Media is the only big blog which focuses on the most important aspect of a successful ad: crafting the perfect message that resonates with their audience.
Boost blog comes up with actionable and specific posts around pay-per click marketing, particularly ad copy and ad creative, that will help you drive better returns from your pay-per click marketing campaigns.
A digital ad copy should evolve to stay relevant and fresh, otherwise Ad Fatigue sets in and Quality Score drops. A Digital Ad Agency cannot afford to lose this perspective.
7. CPC Strategy
Specialization: Retail Advertising + Ecommerce + Strategy
Twitter Followers: 1,846
Updates:Weekly
'How do you connect relevant products with shoppers to increase the likelihood of purchase?'
CPC Strategy is a retail-focused Search agency that specializes in driving conversions by matching inventory with consumer intent. So they primarily focus on Google Shopping and latest PPC trends, in their blog.
This blog publishes super actionable content on a seemingly daily basis and is one of the best resources on Retail Adverts and E Commerce.
Rick Backus, the founder and CEO of CPC Strategy and is among the most respected in PPC community and his blog brings specialized content on Retail search, probably the next big thing in Digital Marketing.
Stay ahead of the curve, read CPC Strategy.
8. Clix Marketing
Specialization: PPC + Growth Strategy + Social
Twitter Followers: 1,516
Updates: Weekly
'A blog of the agency, by the agency and for the agency.'
Clix Marketing has been managing digital advertising campaigns for over ten years now and are experts at using PPC, display and social media adverts. So, naturally, this blog specializes in issues like problem-solving, optimization and growth strategy.
Coming from a team that has witnessed full-spectrum PPC strategies, this blog is packed with actionable stuff. From Advanced Excel tips to Retargeting hacks, this blog is full of resources that you would want to share with your entire marketing team.
Mae Flint Polczynski and John Lee needs a special mention here.
Where else would you find a complete category of blogs dedicated to 'Agency Life'? Get your entire marketing team to read Clix blog now!
9. Inside AdWords
Specialization: The official AdWords blog
Twitter Followers:
Updates: Daily
Google AdWords is a very dynamic field and following the official Google AdWords Blog for all updates is crucial for the success of an Agency.
Straight from the horse's mouth, this blog will will help you optimize your campaigns, walk you through new product launches, and teach you techniques for better understanding your customer conversion funnels.
For an agency this is a good blog to refer clients or bosses who want to learn more about PPC; their writers do a good job of explaining new features that advertisers might want to try.
Be the first to know when a major change happens. Follow Inside AdWords. update your team.
10. Bing Ads
Specialization: The ultimate guide to Bing Ads
Twitter Followers: 45,800+
Updates: Daily
This year Bing grew to 19.7% of the US search market share while there's no doubt that it is still an underdog to Google, Bing has slowly and steadily made considerable gains in search, particularly in high-competition verticals.
Bing is making great strides in areas Google AdWords has been struggling. Bing has been working on better device targeting, search partner targeting, social extensions etc. and your agency better be at the forefront of these developments to reap benefits.
Agencies! If you're aiming to reach a general consumer audience, this platform is one that your SEM team cannot afford to ignore and this blog will guide you there.
Besides from these best PPC blogs, there are a few discussion forums that are worth following.
I. Quora/PPC
Quora discussions on Facebook ads (5,000+ followers), Search Engine Marketing (5,500+ followers), Internet Advertising (12,000+ followers), Google AdWords (7,500+ followers), and ad networks/ad services (2,500+ followers).
These numbers by themselves make a strong case for you and your agency to be a part of this community. Ask a question and you will be surprised at the response time and quality of the answers.
Join this community, participate in the discussions, share your knowledge and keep up what the rest of the PPC community is talking about.

II. Reddit/PPC
"This is our space to talk about what works, what doesn't, and what's new in the world of digital marketing."
Topics include PPC, SEO, CRO, traffic generation, affiliate programs, analytics, copywriting and everything related to digital marketing.
Whether you're here to share your experiences or simply learn from others in the field, we welcome you to /r/PPC and look forward to your participation in the group."
This pretty much sums up what r/ppc is all about.
This forum is known for its open culture, diverse user community and experts that generate its content. If engaged properly, Reddit can be a great platform to garner attention and a large audience, quickly. How can you and your agency not be part of this community?
III. Twitter/PPCchat
Every Tuesday, 11:00 AM Central Time.
Whether it's as simple as staying up to date on industry articles or dig deeply about a topic, this is where you need to be at 11:00 AM CT, Tuesday.
Get all your team members to follow this hashtag. Not only does it keep our team sharp, but it also ensures you are taking advantage of all the industry advancements and best practices for your clients.
#ppcchat can also be an opportunity to establish yourself as a leader in the PPC community, share articles you have written, or maybe even meet your next employee.
Much like anything else in your PPC career (or campaign), the more you put into it the more you get out of it so if you are looking to stay up to date in the ever-changing world of Paid Search, jump into a #ppcchat.
Well, I hope that you will find this list of ppc blogs and ppc forums/discussions useful. Goodluck!

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PPC Marketing - 5 Great Tips To Help You Save Money On Your Ad Campaigns

PPC marketing can be very costly if you don't know what you are doing. Today I want to share with you some tips to improve your campaigns and get more clicks on your ads. There are many PPC platforms, but my favourites are Google AdWords and Bing.
Below I want to give you five great tips on how to improve your campaigns and make more money.
1) Use Numbers
Using numbers in your PPC ads is a great idea. With so many ads being displayed for the same keyword, you need to stand out from the other advertisers. Numbers will help draw the potential customer to your ad. For example, a title could be "ways to make money". But if you add numbers like this "4 ways to make money", people will more likely click.
2) Use Punctuation Wisely
PPC marketing is all about getting the lowest cost per click for your ads and having the best ROI (return on investment). Another tip I can give you is use punctuation wisely. Most marketers abuse this and get their account banned. So, test different variations of your ads. Sometimes use a full stop instead of an exclamation mark at the end of your ads body. Also try to use a character like this "&" instead of "and", you only have a limited number of characters so use them properly.
3) Use Lower Case
Most PPC guru's will teach you to use capitalization for the first letter of each word. Now, this does work but most people do this and the ads start looking the same. So what you want to do is, just capitalize the title words. Then, just have the first letter in your ad body capitalized. It will look less like an ad and more people will click on it.
4) Use The Price Of A Product
Using the price of a product in your PPC ads will be more targeted to your potential audience. Adding the price in your ad will eliminate people looking for free stuff and only attracting buyers. This is good for sales and also the quality score of your ads. Adding the price on an item also looks more appealing in your ad.
5) Use A Keyword Targeted Domain
The display URL of your PPC ad should be relevant and targeted towards your keywords. The more relevant you are, the cheaper clicks you will get. For example don't use [http://www.dogtraining.com] if your ad is about "make money online". Use something like [http://www.makemoneytips.com].
So above are five simple, yet highly effective tips for your PPC ads. They will help you improve your click through rate and in the long-term save you a lot of money. I hope you have enjoyed this article.

I hope you enjoyed my article and have found the information useful.

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Understanding PPC Advertising Services

What is PPC?
PPC is an abbreviation for the phrase 'Pay per Click.' Although this is a self-explanatory phrase, let us understand how it works. Advertisers display ads on a website, and when people visiting the site click on those advertisements, the advertisers are charged accordingly. This is why the concept is termed as 'Pay per Click,' because there is an exchange of money only when a person actually clicks on the ads displayed.
How can PPC advertising help in marketing?
PPC advertising has several advantages for promoting a business. Some of them are listed below.
• PPC advertising helps to generate traffic almost instantly. The more an enterprise invests in the endeavour, the better the ad placement, and the more the number of people who will see the advertisement.
• It is easier to alter advertisements to keep with the times, as opposed to SEO and other content related marketing techniques. This means that tweaking the ad to match the mood of the population.
• PPC advertising generates extremely quick results, when compared with other forms of online marketing. Using the right kind of advertisements can attract the targeted audience much more quickly that other website related marketing methods.
What are Online Ad Management Services?
Online ad management services deal with all kinds of online advertising related activities. It is important to obtain these services from an experienced provider. Otherwise, the expected results may not be obtained, and this could result in substantial losses for the business. Some of the online ad management services that can be outsourced to service providers are -
• Analysis and set up procedures that involve designing and choosing the right advertisements, based on the client's profile, and the target audience.
• Developing an online advertising technique and strategy, and building a PPC advertising campaign that encompasses search, display, frequency, product and service listing, and remarketing.
• Formatting the design and timing of the advertisements to meet and match the geographical preferences.
• Continuously updating and maintain the PPC advertising in order to keep pace with the times, and to rectify any loopholes or defect in the initial plan.
• PPC advertising analysis and reporting, in order to track the development and maintain a record of the success and failure rates of the strategy employed.
• Real time monitoring of the advertisements placed on the websites, in order to promote the ones that receive more clicks than the others. It is one of the important points to remember for everyone in this industry.

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