Social Media and Your Online Marketing Strategy- Social Bookmarking

Internet marketing is a critically important way for any business to promote its brand and ensure that it is reaching as many potential customers as possible. The internet is a huge place though, with vast resources and possibilities for connecting with others. This is all good for your internet marketing strategy though. As long as you can figure out a way to shape that strategy around the obvious benefits of the internet, you can be successful marketing and ultimately selling your product.
The discussion now leads us to the importance and ramifications of social media for your business. By its very nature, social media is all about connecting people. In the past decade, billions of people around the world have flocked to social media for its ability to connect them with friends, family, and even business. This means that tailoring your online marketing strategy to take best possible advantage of social media trends is vitally important in making an impact on consumers and reaching the highest number of potential customers available. Social media is a broad category and includes a huge number of potential platforms for interacting and making contacts.
One of the most important of these social media platforms is Twitter. Some people lament the sad state of the modern attention span and Twitter is certainly not helping in that regard. The service allows any user to instantly share messages of up to 140 characters with anyone that wants to "follow" them. Twitter is free furthermore, and there is no limit to the number of tweets you can produce, or the number of followers you can acquire.
If you read that in the context of an internet marketing strategy and your eyes don't absolutely light up, then you may want to read it again. That's right, Twitter is the perfect platform for your business to make all the connections it can. Furthermore, the 140 characters allow you to quickly and with pinpoint accuracy, deliver your message to possible customers and clients.
While Twitter can be hugely important in obtaining attention and traction amongst potential customers, there are other social media platforms that will allow you to reach a completely different audience.
LinkedIn is one of these platforms, and it connects millions of working professionals around the globe. Although it doesn't offer the same benefits of twitter, it does fundamentally connect you with potential clients and customers. By employing an aggressive strategy to make contacts and form relationships via LinkedIn, your online marketing strategy will by definition be targeting serious professionals who may actually benefit from your product or service.
Internet marketing strategies are key for your business. They allow you to harness the power of the internet in promoting your brand or image and simultaneously reach the millions of people around the world that are always looking for new products and new solutions to their problems. Although the internet is an inherently social tool, it makes sense to refine that social aspect to the point that your business strategy relies heavily on the power of social networks to help it grow. Whichever network you or your business choose to use, the odds are you will find opportunities for growth and developing new partnerships that you never thought possible.

My e-book lays out step by step how you can start earning money online today, go to [http://ambitiousinvestor.com/] learn about me and read my story.

Read more ...

Why It Is Important To Manage Your Research Resources Using Social Bookmarks

Indeed, the internet is a wealthy source of information. One can search for just about anything on the World Wide Web by just typing a word or a phrase into search engines. It may be a business or a product. One could look for services or more in-depth information about some topic. Of course, one can either save the information found to one's computer or bookmark the web page using one's browser to go back to the specific page.
However, as one looks up more and more things online and saves the information, there may come a time that looking or going back for this saved information takes up more time than searching for it. Or one might find that their own bookmarks are so many that they have forgotten what the page was about in the first place. So how does one organize these types of information when it becomes voluminous?
Online Social Bookmarking Services
One answer to this is to use social bookmarks or bookmarking services. With this type of service one can sign up for an account and mark a particular web page they are interested in, use tags to help identify what the link is about and share interesting ones to their social media networks. At the same time, when one goes back to look for these tags, one can see what sites other people have marked for the same tags. Relevancy and timeliness of the information provided is also seen as date of submission is saved as well.
This way, one's task of researching will be expedited as it is possible to look for the latest update with the topics that one is interested in and searching for something specific is narrowed down with the use of these services. It also becomes possible and easy to interact with people having the same interests as well. Some bookmarking services are available as plugins that can be integrated into one's browser to help access the same information without difficulty.
Having a plugin in social bookmarking service makes it easier for one to save up site information to their computers and since some of these sites also offer to save the information in the internet, this makes it easier to retrieve these sites virtually anywhere in the world. Users will be able to retrieve the same information as long as they have access to the internet and log in to such service. In the end, making use of bookmarking services frees up space on one's computer(s) and makes it available for access from different places and on various computers.

Akonter.com is a leading bookmarking service provider for businesses and shoppers alike. Bookmarks offered include business, shopping, marketing and services.

Read more ...

Blogging Syndication and Pinterest Marketing Exposed - Social Bookmarking

Companies and individuals get excited about the open playing field blogging and Pinterest provides. Marketing trends on social media suggests it to be a vital traffic generation method for large and small corporations.
Why not market on here? This social media giant is more established in the eyes of the Big Search Engines. If you are running a blog; Keep reading to discover why you should consider promoting your business on this pinning phenom.
Why Market on Pinterest?
Not only does this visually inclined social network grow daily, their membership has exploded to 20 Mil users. This achievement allows them to claim 1 of the top 3 social networking sites globally. Users spend an average of 15 minutes per day browsing. Credit: copyblogger[dot]com
Is Pinterest Good For Marketing?
So what does this mean for you? Well, pinterest is an online bulletin board for people and businesses to pin photo's, videos, blog posts, contests, infographics and more! This is golden, if you don't have a million dollar marketing budget.
Because with Pinterest you can leverage their popularity to drive referral traffic right to your website, blog, YouTube channel or ezine article.
Why Are You Pinning on Pinterest?
Don't be fooled by the silly task of pinning photo's and videos. A picture is worth a million words, and videos typically last forever. In 2012 alone, Pinterest recorded driving more traffic than LinkedIn, Google+, Reddit, and YouTube - combined!
Lately, I've been watching industry leaders who generate all their wealth through business models and systems; Dominate this marketing beast known as Pinterest. So, I decided to take a closer look. Firstly, because of the popularity, here are 3 reasons why you must syndicate your blog with Pinterest.
3 Reasons Smart Marketers Love Pinterest Pinning?

• High Page Rank and Domain Authority (SEO nerds)
• ZERO-Stress Sign-Up Process, Minimum Promoting Restrictions
• Pinners Purchase More Than Any Other Digital Channel (FB incl.)

So Do You Think Pinning is Vital To Bloggers?
The niche blogging is massive. In fact, it's a super-niche! Bloggers rely heavily on generating traffic for content. Then monetizing that traffic with services,products, or both. Organic search traffic is their primary source of traffic, if they are not aware of how powerful social media can be.
Most bloggers have a basic understanding of how SEO works. On page, off page and the importance of back links. With the new Google updates like Panda and Hummingbird; What was taught in the SEO world just 1 year ago is completely obsolete.
Let me tell you my story. Before the last update from Google, I lost 90% of all my traffic. Which was coming mainly from Google search. With my traffic disappearing, my income instantly dropped!
My income dropped because I depend on traffic like every other business. Once I monetize this traffic, I use little-known psychology to convert my traffic into leads or potential customers.
Next, I have a series of automated up sells. So, because of the traffic disappearing I had to adapt. So I started marketing my business on 'Pinterest' and other social bookmark networks to serve as a tier 1 site. I will explain more about tiers later to build Google safe back links without penalty flags.
For now, I want you to understand that in the eyes of Google, Pinterest is golden. Do you want my formula for instant rankings in the search engines?
Sure you do! Grab something to write with: After publishing new content to your personal blog, EzineArticles or any site that makes you the money. By the way, this is referred to by SEO geeks as the (Money Site).
How To Use Pinterest For Business Marketing Vol 1:
Power Pinning For NON-seo geeks!
So immediately after you publish your article, you're going to use social media to syndicate and start building backlinks. This social media layer will be your tier 1 site. It serves as a buffer site to build links. If I do not have the top social networks listed in my author account. Google it!
Semi Automated Marketing Tools and Software
Take those top sites, and register full profiles with your bio and picture. Don't forget Pinterest. After you publish your blog post. Use a simple software like onlywire or hootsuite to blast simultaneously. You can also go to fiverr[dot]com, and search social bookmarks to find someone who will do this for $5.
Now, that you know how to start building a backlink profile with social media. Wait, until I tell you about what you can do on the 2nd and 3rd tier links to skyrocket your blog posts to the moon!
Pinterest marketing alone without backlink know-how, can drive you more traffic and sales based on the market research I performed on Quancast[dot]com. Which is a site where you can get demographics, which is vital to targeted marketing.
In closing, Pinterest marketing is more complex and powerful than you know. Add me on EzineArticles to be first to know when I release the 2nd volume of how to use Pinterest as a marketing tool!

After losing 90.3% of his organic traffic; Wendhell J Freeman helps normal people like you, get their traffic back through safe white hat practices. Stop struggling to learn SEO, backlinks, and ranking and click here to discover more: Pinterest marketing [http://www.mastermlmsecrets.com] secrets on my personal blog.
Hey, are you on Pinterest? Add me: http://www.pinterest.com/mlmsecrets/

Read more ...

The Real Power of Web Directories For Business - Social Bookmarking

Much has been said about how important it is to have a strong online presence, especially for businesses. But little do we know about the real power of web directories for business and in boosting their revenues.
Different sources say different things about different website directories and bookmarking sites and their potency in boosting a company's online presence. This often causes information overload for people and business owners in deciding whether it is really that important to invest and devote time in it.
Know Your Priorities
In business, knowing your priorities and knowing where to devote your time is a very crucial attribute for a businessman. This can actually determine a business' success or in some cases, cause its failure.
Wasting your company's resources to things that are not part of your priorities can be very detrimental to your business. If you're a start-up or a small business that rely on local customers, reaching out to your targeted market and learning the power of web directories are probably among your priorities.
Promoting Your Business
On top of developing your core products or services, one of the most important things that every business owner must prioritize is marketing. A very significant aspect of marketing that is very crucial for all types of business is promotion.
If you own a small business in a small town, promoting your product or services is not totally different when you own a big multi-million dollar firm. The key ingredient to effective product or service promotion is well planned and ready to take risks.
Know Your Market
Before you can promote something to someone, you need to know who that someone is. Thus, before running a marketing campaign, whether online or offline, you need to know your market.
Now, once you have the list of your potential clients, making your website have a very strong online presence will be easier. With your company listed on different site directories, it will be easier for your potential clients to know that you or your company exists.
Don't Spam People
With the technologies and free resources available online, there are a lot of people who take advantage of these services. In fact, among the online resources that are vulnerable to abuse of spam users are the different online directories.
If you want to create a good image to your clients or customers, spamming people are the last thing that you should do. You must not abuse any resources online at major networking sites and search engines have become very watchful against spammers online.

Appearing on common and leading social bookmarking site will enable businesses reach out to thousands if not millions of customers. At LogoTechs, we help our clients in different aspects of branding which include online marketing campaignsTo know more about the power of web directories, please visit us at http://www.logotechs.com/

Read more ...

Social BookMarking And Why It Is So Important For Ranking Your Web Site

Social bookmarking has become popular in the last few years. This article has been written to outline the history, what it is and why it is important today.
What is bookmarking?
Many of us use bookmarks or favourites on our own computers to store web sites that we use frequently. This is very useful but today many of us access the Internet from many devices such as laptops, tablets and mobile phones. In these situations, bookmarks stored on our computer are of little use if we are using one of the other devices.
Very often new products and services are invented or introduced to overcome a limitation with existing offerings, as has happened with social bookmarking. Because of the introduction of so many Internet enabled devices and increased mobility, there was a need to enhance the flexibility of traditional bookmarking.
History of social bookmaking
In 1996 social bookmarking was introduced. Put simply users save their favourite web sites to web pages, which means they can access these "social bookmarks" from any Internet enabled device. You may well ask why this apparently simple solution is so important these days.
Very often new products take on a new life as people realise the potential of them. One classic case is text messaging, which originated in December 1992 when a test engineer used a personal computer to send a Merry Christmas via the Vodafone network to a friend. From a simple act, text messaging has now become so popular that it is estimated 200 billion text messages are sent per month.
It cannot be claimed that social bookmarking has grown to such an extent but it has become very important in Internet marketing.
Why Social Bookmarking is So Important
The importance of social bookmarking has become important because of the importance of backlinking. One of the factors that search engines use to rank web sites is the number and quality of backlinks.If your site is linked to a high ranking web site, then the search engines believe that your site is important. One of the factors in determining the importance of a web site is it's page rank.
Page rank varies from 0-10,10 being the most important.
For example YouTube has a page rank of 9.
Thus if you have backlinks from sites with high page ranks, that will help your rankings in the search engines. The importance of social bookmarking is that you can write an article or record a video and submit it to a social bookmarking site with a link back to your own web site.
The Most Popular Social Bookmarking Sites
It is easy to find the most popular sites by entering the term into the search engines.
Apart from the obvious ones like Facebook, Twitter, pinterest and Google+, there are some less obvious ones.
These include Tumblr, Reddit, StumbleUpon and Digg.
You may be getting concerned that you cannot easily post to all these sites,to which I reply:
1. You do not need to post to them all-do some research and find the ones to which you are best suited.
2. If you use a product like WordPress there are plug ins that will enable you to automatically post to these sites.
3. You don't just have to post your own articles to these sites as you can also post news.
I will look at sites like Google news and find some interesting articles,and once you click on them many of these will have the ability to share the article. At a minimum I do this for Facebook and Google+, which will frequently be read as the articles are interesting and topical.
Conclusion
I hope you found this article interesting and that you will make use of some of these social bookmarking sites.

If you found this article useful,please visit my web site for further Internet Marketing information.
http://www.johnhayesonline.com

Read more ...

Social Bookmarking and Dedicated Websites

Social bookmarking is a way of networking where the users save links to content on the Internet, thinking those to be useful for others, and sharing the same with them. This is one of many activities through which people indulge as a kind of social networking. There are many sites providing services of social bookmarking, some of which are used by active members in large numbers. Numerous bloggers plus other users working online make good use of social bookmarking for promoting and sharing information.
When making out a link that interests them, the users of social bookmarking sites may save or bookmark it on the net. Lots of such sites contain widgets that may be installed in browsers, allowing them to bookmark the page with a single click, rather than going to the social bookmarking site for pasting the link. Generally, when clicking the button, the user gets a few options, allowing them to mark the text to facilitate its location for future references.
When using a social bookmarking site, you'll find that it contains numerous interesting links, which you may sort out with the help of dates and tags, as well as other factors. You can make the list of links to be viewable by everybody, or some selected friends only. Another person on browsing such a site may follow the user who is inclined to bookmark the content that interests them. As such, individual bookmarks could generate their own pages for discussing the content, while sharing the connected links.
One can also submit some features on a social bookmarking page. For instance, a website covering feminist issues may encourage users to put forward links of feminine interest. This enables the users of the site to bring to the notice of the owners of the site any article that they find interesting and connected to the subject. This way, more opportunities open up for social networking, because other users of that site would see recommended links, and get prompted to look at other links, as well as the profiles of the users recommending them.
Here are few examples of such sites: Digg, Reddit and Delicious. These provide services for bookmarking, including mutual tagging, where the users may contribute their text. Tagging is helpful as it enables the users to search the tags for finding material connected to a specified topic. Another feature of social bookmarking is promoting certain links put forward by various people, thus making them appear on the first page that may be viewed by everybody, whereas the links that fail to become popular get buried over a period of time. It also helps to enhance the site ranking of people who put forward appealing and trendy links.

Would you like to learn more about social bookmarking and how it can help you build links to your site? Click here!

Read more ...

Facebook - A Perfect Place for Marketers - Social Bookmarking

You all know that you can drive free traffic from Facebook and this is only one of many marketing opportunities provided by this social network. Some other opportunities include groups, pages, ads, and hashtags that are much better. But, before you start using them let's try to understand why Facebook is important to marketers.
We cannot deny the existence of some other great marketing opportunities, but what sets Facebook apart is its reach. Being the largest social network, Facebook is used by thousands if not millions of users to reach almost everybody who uses the web, because even if they don't use it daily, over a billion of people have Facebook accounts.
What also makes Facebook special is that is provide a lot of information on users interests. Thus, it means that when you are going to place an ad targeted at 25-35 year old females interested in hair care, Facebook can match this ad wonderfully.
Marketing Opportunities
Today Facebook has become one of the best marketing tools due to its exceptional targeting abilities in almost every niche. It provides a lot of opportunities both free and paid. Let's analyze some of them.
1. Simple Posts and Comments
Ordinary posts and comments represent the main way to get visible. Of course, it's not the shortest path to sales, but still it's an effective method to get free exposure and build a network. Obviously, you could make sales, but this is not the main reason you are posting or commenting.
2. Brand Pages
Facebook pages are similar to profiles but designed for brands, companies and public individuals. Such pages are open for everybody. When people like a page, they will automatically receive updates each time you post new things. Due to Page Insights and Page Metrics you can get useful information about how well you perform, the number of users you reached and how many of them liked or shared a post, how many comments you got, etc.
3. Groups
Groups represent another way to engage with people around your product. Groups are like forums where you can always create and manage a new group dedicated to your product. Nonetheless, you should bear in mind than this is time-consuming and if you take off, think of whether you can do it or not.
4. Ads
Ads are not free as other Facebook options, but they have a lot of advantages. If you know what you are doing, Facebook ads can be really effective and bring amazing results.
5. Hashtags
Hashtags were generated on Twitter where they have been popular. They are advantageous for both marketing and SEO since they are a kind of keywords. In order to benefit from hashtags, you must use them on public pages or posts only.
These marketing opportunities provided by Facebook are highly effective and if you have the time and money to take full advantage of them, you can see overwhelming success.

http://fuzzytron.com/blog/

Read more ...

How to Boost Your Social Media Marketing - Tip 1 - Automate Your Social Bookmarking

This article is the first of a series of articles which will help you boost your social media marketing.You can benefit by posting your bookmarks to a social bookmarking service.
Do you need to; Create new targeted traffic to your website, blog or optin page?; Create more chances for your site to appear in the search results of major search engines?; Create the chances of viral traffic?
Of course you do. These can be the benefits to you of social bookmarking. Importantly the submission process can be automated so saving you lots of time.
A social bookmarking service is a centralised online service which enables users to add, edit and share bookmarks of the website pages which they like. You can use your bookmarks easily from any location using any computer which is connected to the internet.
Being listed on sites like Digg and Delicious can drive new traffic to your website. Incidentally Delicious popularised the terms "social bookmarking" and "tagging." These sites offer the best type of visitor. People who reach your site from such a social bookmarking site are generally there because your website appeared in a search for topics they were interested in.
Search engines will often list results from bookmarking sites. So if your site is bookmarked, this is an extra opportunity to show up in search results.
Being featured on one bookmarking site can often lead to people tagging your site on other bookmarking sites so you have the possibility of viral traffic.
The top 5 bookmarking sites in terms of unique monthly visitors are Reddit, StumbleUpon, Delicious, Digg and Slashdot. But there are many more. Search Engine Journal has put together a list of 125 social bookmarking sites, some of which are very popular and others which are newer or somewhat unheard of.
Besides targeting the major social bookmarking sites, you will find some diamonds in the rough which are niche oriented or treated well by Google and other search engines.
To get your share of the wealth which social bookmarking offers, you should leave your bookmarks in multiple sites. This might seem a daunting task but it can be automated with appropriate software such as IMAutomator.
This social bookmarking software allows you to build links in just moments. IMAutomator operates using Submission Credits. Every site in the system has a credit cost equal to its PageRank so a PR1 site costs 1 credit to submit to, a PR4 site costs 4 credits and so on. When you submit a job you choose exactly which sites you want to submit to and thus control exactly how many credits you are spending on each one. If you're just starting out the best option is the free trial then you buy credits as you need them.
You'll be surprised how easy the submission process really is. Once you've completed your details and submitted the job, you'll have access to a submission schedule, for each job.
The default rate for link submission is one per day, in order to avoid search engine penalties. My job comprised of 63 scheduled submissions and the cost of credits was about $6. The bookmarking site with the highest PageRank was Delicious. The remaining 62 sites had a PageRank ranging from 1-7.
So there you are then. Automated social bookmarking. The automation cost of $6 saved hours and hours of my time. Of the top 5 sites however, only Delicious was included in the submission schedule. So I'll have to do Reddit, StumbleUpon, Digg and Slashdot manually. Not such a daunting task considering the many long term benefits.

Read more Social Media Marketing Tips at http://www.socialmediamarketingstepbystep.blogspot.co.uk
Did you know it's never too late to become a successful business person?
I know that from personal experience.
When I moved on from a successful teaching career I searched for a way to combine flexible working hours with interesting business projects.
So I enrolled in a number of courses in Social Media Marketing.
Now I work from home, keep total control over my communications with customers and surprise them with new promotions.
Find out more at http://socialmediamarketingstepbystep.co.uk

Read more ...

Backlinking With SocialAdr - Social Bookmarking

Any good online marketer, entrepreneur or webmaster knows that back links are a vital part of your website's online presence.
Without a good number of quality back-links, you'll never make it to the top of a highly competitive market which means your organic search traffic will lag, which means your sales won't be as high as you hoped.
In other words, back links are an important piece of the online success puzzle. It took me awhile to come to terms with this fact, but back links are vital to getting your content seen.
In this SocialAdr review, I will share with you the two main tools that I have been testing in my back linking strategy:
SocialAdr and Social Monkey. (wrong spelling on purpose)
Also, at the end, I'll reveal a new technology that is on the market that can make your back linking 100 times more effective in getting you more traffic in a shorter period of time.
Social Bookmarking Tools as a Backlink Strategy
In order to successfully build your backlinks in a highly competitive industry (or if you're targeting highly competitive keywords), you have to get smart about your strategy. That means using the best back-link building tools available to you.
Some of these tools that you might have heard of are called social bookmarking tools, which are designed to bookmark your posts on hundreds and thousands of sites.
Then, when people engage with your posts (i.e. sharing, bookmarking, etc.) on Digg, StumbleUpon and other social bookmarking sites, you get a ton of backlinks.
Two of the most popular social bookmarking tools for link-building that I've been testing are Social- ADR and Social Monkey.
While similar in name and function, the two tools are very different. Let's take a look at both to see which is better for your purposes:
Is It Worth It?
Signing up for Social ADR is free, but you will have to add some login details in order to utilize this social bookmarking tool. Once you are in, then you have access to 24 social bookmarking sites (expect to spend a bit of time here with the login details).
Other users can then bookmark your URL giving you instant backlinks. After the lengthy signup period, it only takes about a minute to do the rest of the work-then, simply leave it up to the way the tool is designed to work.
Of course, as with anything that takes time to set up, you can pay a nominal fee and have SocialAdr set everything up for you, so if you're super-busy, you might want to go that route. Otherwise, SocialAdr is a completely free tool. There are, however, paying options that make it easier for you to get bookmarks.
This is because in order for your bookmark to be shared by others, you have to have enough credits in your SocialAdr account.
You can get free credits by sharing other people's bookmarks (which is why this works, since other people are sharing your book marks to get theirs shared as well), or you can directly purchase the credits if you don't want to participate with any of that hassle.
There is also an option for a paid plan where you get unlimited benefits and shares. If you are choosing the free option, you can only share five bookmarks each day in order to prevent back-link spamming
(this is a good thing and protects you since back-link spamming gets you Google penalties).
Unfortunately, this means you can only earn five credits per day, so your link can only be bookmarked five times per day max (unless you have a store of credits, buy them or sign up for a paid account).
After your URL is shared around 25 times, it is transferred to the archives for permanent linking. Whether you choose to get here free or by paying is up to you, but if you are running an enormous website or company, you might want to consider the paid option unless you can get some tech-savvy intern to take over the SocialAdr account.
All in all, I found that this SocialAdr is easy to use but can be time consuming and expensive if you're doing the paid version.
The free version is fine if you have the time, but to be truthful, you're just not going to get the same results compared to the paid packages the offer.
How Does Social Monkey Compare
So, rather than tell you what's the same about Social Monkey vs SocialAdr, here's what's different. Not only is Social Monkey a newer tool, it also doesn't make you add all of your login details at each of the social bookmarking sites as they use mainly Web 2.0 sites for back-links.
This means it takes less set up time on your end while getting the same job accomplished.
Also, in regards to price, like SocialAdr, you also have a free version and paid version. The upshot of the paid version with Social Monkey is that you can chose to pay yearly as opposed to monthly. Much easier on the pockets, in my opinion.
Furthermore, some people prefer Social Monkey because the results you get in your backlinks are more specific for what you are doing. In other words, with Social Monkey, you get exactly what you pay for-X amount of dollars will gain you X amount of backlinks as soon as you click your mouse.
These types of instantaneous and guaranteed results go a long way with website owners that are trying to get fast, real results which are measurable.
Unfortunately, this does come with one big drawback in that the speed and guarantee of Social Monkey means you are getting lower quality backlinks that you would with Social ADR.
This means they won't be as powerful a boost to your website's rankings because they are coming from lower PageRank websites.
Which Should You Choose?
So, the choice is up to you: slower, quality backlinks with SocialAdr or faster, lower-quality backlinks with Social Monkey.

As an Online Marketer and MLM trainer and consultant, April Ray has helped hundreds of new business owners generate traffic, leads and sales for their home businesses as well as provide coaching to those who lack the skills and confidence to get started in building the business of their dreams.
You're invited to find out more by visiting YDEBy April Ray

Read more ...

Creating a Facebook Ad? Implement These Call to Action Tips - Social Bookmarking

Social Bookmarking

Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.
When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can't expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.
Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

1. Use at least one "action" keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.
   
   Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.
   
   You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as "lose weight today" or "lose weight faster."


2. Don't beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.
   
   Don't make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.


3. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.
   
   Note: if asking a question, keep it short and sweet.

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

Read more ...