67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be the first to sign up. And, when you offer a new product, the people on your list will be the first to try it.
This article will show you 67 tools you can use to start growing your email list today.

Popups

Whether you hate them or love them, there’s one undeniable fact about popups – they work. Case study after case study proves that if you want to grow your email list, put a popup on your blog.
Here are 10 popups that will help you collect emails.
1. PopUp Domination: One of the most popular popups on the web. It is both a WordPress plugin and standalone software that enables you to place it on any website platform you choose.

2. OptinMonster: Lets you place opt-in forms in a variety of places on your blog, including floating footer bars, slide in sidebars, and full page covers.

3. Hybrid-Connect: Gives you the power of traditional popups, includes regular opt-in forms and squeeze pages, and integrates with Facebook.

4. Bounce Exchange: A popup that appears only when your readers intend to leave your site. For instance, when your readers hover over the back button, the popup appears, prompting them to enter their email address.

5. Pippity: A WordPress plugin that allows you to make beautiful popups in minutes.

6. Ninja Popups: An inexpensive WordPress plugin that allows you to create a professionally designed popup to get readers to sign up for your newsletter, get coupons, and increase social media visibility by locking content until your readers share your blog.

7. Viral Optins: As its name suggests, this popup contains a viral component. After a reader enters their email address, they will get your freebie when they invite more friends to join your email list.
8. List Builder: A free popup WordPress plugin from the folks over at AppSumo. List builder enables you to capture your reader’s email address when you have their attention, and it currently integrates with MailChimp and AWeber.

9. Pop Over Plugin: A WordPress plugin that allows you to create professional-looking popups.
10. WordPress Popup: A WordPress plugin that allows you to create professional-looking popups.

Unobtrusive Popups

Let’s say you’re still completely against popups. You’re not alone. There is an entire segment of tools that bill themselves as “anti-popups.” These are tools that appear in front of your readers without obstructing their view of your content.
11. Unpop: A WordPress plugin that pops up in a place on your blog that grabs the attention of your readers without blocking their view of your content. (Disclaimer: I helped launch Unpop last year, though I am no longer affiliated with the product.)

12. Drip: One of the new kids on the block. Not only can you create an email opt-in form that will be placed out of the way, but Drip is an entire email auto-responder service.

13. Slide In: An easy marketing tool that allows you to create messages that slide in and show themselves to your users at the exact moment you pick.

14. Interrupt: Another tool from the folks over at AppSumo. This free WordPress plugin enables you to place an email form at the top of your website. However, once your reader scrolls down, they won’t see it again.

15. Optin Footer: This beautiful plugin makes it easy to create a popup that appears across the entire footer of your blog or website.

16. Hello Bar: A free optimization tool that allows you to show a message to your visitors. It appears at the top of your blog or website. You can send your readers to a landing page where you can capture their email addresses.

17. Viper Bar: Similar to Hello Bar, Viper Bar appears at the top of your blog or website and allows your reader to enter their email address within the bar.

18. Foobar: Similar to Viper Bar and Hello Bar, but it has more of a billboard feel to it. You can create scrolling text, insert multiple messages, and link to various landing pages.

19. Dreamgrow Scroll Triggered Box: As your reader scrolls down the page, this plugin will appear to grab their attention, but it won’t conceal your content. You can customize the look, feel, and message of the plugin.
20. Welcome Gate App: A cross between a popup and a squeeze page (and not as aggressive as either). A welcome gate redirects readers to the plugin when they visit your blog’s home page. Readers can choose to enter their email address, or skip it altogether.

21. Feature Box Plugin: Made famous by Derek Halpern of Social Triggers. It is a form you insert at the top of your blog. Generally, the Feature Box allows you to add more information than you can put into the Hello Bar or Viper Bar.

Additional Apps and Plugins

Besides popups, there are several additional apps and plugins you can use to collect emails from your visitors and grow your list.
22. upPrev: As your reader scrolls through your article, this plugin creates a slider that appears in the lower right or left corner of your blog. This concept was made famous by The New York Times.

23. Subscribe to Download for WordPress: A WordPress plugin that allows you to create subscription forms, deliver your freebie, and manage your subscribers directly in your WordPress admin panel.

24. Subscribe by Email: A wordPress plugin that allows your audience to easily subscribe to configurable, personalized, clean, regular HTML digest emails without having to purchase a third party email provider.

25. Thesis Theme Feature Box: If you have the thesis theme, then you can create a feature box using this code.
26. LeadBoxes: Allows you to create an opt-in box anywhere simply by adding a link.

Once you click “click here,” the opt-in box in the picture below appears.

27. Scrolling Side Bar: If you have a blog with a side bar, chances are you probably have an ad leading to a landing page. One way to get more attention to the ad is to have it scroll down the page as your reader continues to read your content. (Note: I couldn’t find a widget or plugin, so I’ve linked to some code that will enable you to create the sidebar.)
28. Subscribers Magnet: A wordPress plugin that allows you to create beautiful subscription boxes that you can place anywhere on your blog or website.

29. Gravity Forms: You can create advanced forms for WordPress sites that integrate with your email service provider.

30. Comment Redirect: When commenters make their first comment, redirect them to a page of your choice. After they leave a comment, you can ask them to subscribe to your email list in order to receive future updates.
31. WP-Leads: This plugin seamlessly integrates the WordPress registration and commenting processes with the web’s most popular lead management tools, such as MailChimp, Constant Contact, and SalesForce.com.
32. AWeber Webform Widget: Allows you to install an AWeber web form on your WordPress blog and lets visitors subscribe to your list when commenting or registering on your blog.
33. OptinSkin: Create professional-looking sign-up forms and social media buttons. OptinSkin comes complete with an analytics package that includes split testing so you can optimize your conversions.

Online Contests and Giveaways

Due to their viral nature, having a contest or give away is one of the fastest ways to grow your list and your brand. Here are 4 tools that will allow you to quickly set one up.
34. Rafflecopter: Allows you to create contests and giveaways you can host on your blog and on your social media platforms. Rafflecopter has a viral component where contestants can get their friends to join the contest.

35. Splurgy: For those businesses deeply concerned with design, Splurgy allows you to create contests and promotions that enhance the experience for your fans.
36. PromoSimple: For those just getting started with contests and giveaways, PromoSimple might be for you. They focus on getting you up and running as easily as possible.
37. Giveaway Tools: This giveaway tool is free to use.

Facebook

Your blog and website aren’t the only places where you can grow your email list. Email and Facebook go together like peanut butter and chocolate. They’re the perfect match.
Below are a few Facebook tools that will help you grow your email list right from your fan page.
38. ShortStack: A custom iFrame tab-designing tool that allows users to create custom Facebook tabs by using widgets for elements such as blogs, videos, newsletters, Twitter, and more.

39. Heyo: A drag and drop Facebook contest platform where you can drive engagement, capture emails, get likes, and convert sales.

40. PageModo: A do-it-yourself solution for customizing Facebook business pages. Users can create a professional, custom business Facebook Page for free without design, graphic, or coding skills. Because it is free, there are limitations to its customization.
41. Thunderpenny: Allows you to create a static HTML custom app for free in no time.
42. WooBox: Stands out with its a la carte pricing. You can create a free static HTML tab to collect emails. You get full customization of the app and only pay for what you use, such as contests, coupons, and deals.

43. Vocus (Formerly NorthSocial): The landing pages and apps from Vocus are integrated with their entire marketing suite.
44. Clickappy: You can start running contests and sweepstakes, and collect email addresses for just $2.99 a month.
45. OfferPop: This tool has over 19 Facebook and Twitter apps built to engage and grow your fan base interaction. OfferPop’s apps are designed to build your brand whether you’re a B2B or B2C company.
46. TabSite: Allows you to create custom welcome pages and tabs with deep levels of content right within Facebook. You don’t need coding experience to create and customize your pages. TabSite provides you access to a simple content editor to add content, images, coupons, links, and more.
47. Social App Tool: Allows anyone, no matter what their skill level, to create and build viral Facebook applications.
48. ActionSprout: Rather than relying on like, share, and comment, ActionSprout allows you to connect with people around 25 unique actions, including endorse, congratulate, suggest, and volunteer.

Landing Pages and Coming Soon Pages

Landing pages are the backbone of any email marketing effort. The tools listed below will help you create professional-looking landing pages without having to write code.
49. OptimizePress: More than a landing page, OptimizePress is a WordPress theme that enables you to create entire websites focused on collecting email addresses. OptimizePress is extremely helpful for those who wish to create membership sites.
50. LeadPages: If you’re looking for an easy way to create and manage multiple landing pages, sales pages, and webinar registration pages, then LeadPages is the tool.

51. Unbounce: This is a popular software that gives you the power to create, publish, and optimize landing pages without doing development. Unbounce has a heavy emphasis on customization.

52. Instapage: Allows you to get started with a professional-looking landing page without breaking the bank.

53. Launchrock: You can create a “coming soon” page with a viral component. It has the social widgets, and you can create viral loops through referential links.

54. Clickthroo: Clickthroo is a little more expensive than the other tools; however, they differentiate themselves with their unparalleled level of service. They provide software and consulting services.

55. PageWiz: An all-in-one landing page tool that allows you to get professional landing pages up and running in no time. As with the other tools, no design or programming experience is needed to get started.

56. KickoffLabs: KickoffLabs positions itself as the lead generation solution. It offers both landing pages and a built-in email marketing solution so you don’t have to purchase another service provider, and it offers sign-up widgets and viral contest features designed to grow your audience.

WordPress Landing Page and Coming Soon Plugins

Many of the WordPress plugins mentioned below are free. However, they offer fewer customization options than their stand-alone software cousins.
57. Launcher Theme: This free theme is responsive and comes with a countdown clock. You can make the rocket ship move by hovering your mouse over it.

58. My Blue Construction: If blue is prominent in your brand’s color palette, then this free under construction theme is for you.

59. WPLauncher: A free premium WordPress theme that is simple and has a single purpose: to provide an attractive, customizable domain parking theme for WordPress users.

60. Felice Theme: A free responsive theme that comes complete with a progress bar so your visitors can follow the progress of your website construction.

61. Under Construction: This theme from Themes Kingdom is fully responsive, allows customization, and comes with a countdown clock.

62. WPChimp Countdown: A responsive theme that provides a coming soon landing page and allows visitors to subscribe to a mailing list.

63. Launchpad: A WordPress plugin that allows you to set up a beautiful pre-launch landing page to let users know what you’re launching and when you’re launching it.

64. Ultimate Coming Soon Page: Simple and flexible, the Ultimate Coming Soon Page plugin works with any WordPress theme you have installed on your site.

65. ThemeFuse: The ThemeFuse Maintenance Mode is a coming soon plugin that enables you to inform your users when your new website is going to be live while you are working on building it.

66. WordPress Landing Pages: This landing page plugin gives site owners the ability to monitor and track conversion rates and to run a/b or multivariate split tests on landing pages to increase lead flow.

And Finally…

67. Newsletter Signup : This plugin allows you to add various ways for your visitors to subscribe to your email list. Newsletter Sign-Up is most known for its “Sign-up to our newsletter” checkbox at the WordPress comment form where your commenters can easily join your email list.

Are You Still with Me?

These 66 tools should be enough to get you started. Do you have a favorite email marketing tool that you think the rest of us should use? If so, let us know in the comments section below.
About the Author: Greg Digneo maximizes your B2B sales through email marketing campaigns that your customers love to read. To learn how to drive traffic to your website, increase conversions, and generate more sales, check out his free report, The Ultimate Guide to Email Marketing.

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50 Awesome Email List Building Tips

With email marketing continuing to be such a powerful medium Forrester research predicts that 9000 email marketing messages a year will be delivered to every individual by 2014. Divide that number by 365 and that’s almost 25 marketing messages a day to each user’s primary inbox.
Clearly the competition for attention in the inbox is intense.  In order to combat the ever increasing competition online you will need to build yourself a bigger email list.
List building begins with the sign-up process.  You need to get people to subscribe.  Getting subscriptions consists of two main components:

1. Get plenty of traffic to your sign up form
2. Get as many people who see your sign up form to take action and sign up

This post contains the most powerful tips and tools that I have used add five figures of free leads to my email list during the past few years.
Let’s dive in.

1. Start with a WordPress Blog (If you don’t have one already)

WordPress is open source blogging software that is the best way to publish your content online.
I recommend installing a self-hosted blog with a hosting service like Bluehost so that you can install plugins like Ultimate SEO, and Google XML sitemaps, which will allow you to optimize your content for Google.
WordPress is a powerhouse, driving tens of millions of blogs online.  Wordpress is also used by more of the top 100 blogs than any other platforms.

2. Make Your Subscribe Form Visible on Every Page of Your

To capture email subscribers you will need an email marketing software provider.
I used to work for an email marketing review website and from my experience there I decided that Aweber was the best way to go, so I recommend them.
Aweber is not free, but you can get started with them for just $1 and investing in email marketing is money well spent.
Whoever your form is with make sure it is placed in a prominent spot on your site; above the fold is best.  The more people that see your form, the more will use it.
If you are looking for a free email marketing solution Mailchimp has a forever free account that enables you to manage up to 2,000 subscribers and send 12,000 emails a month.

3. Offer an Awesome Free Gift to Subscribers

Many people offer an eBook or an eCourse.
I have tried offering both and I prefer to offer an eCourse, since this gets people into the habit of opening your emails.
eCourses also tend to have a higher perceived value than en eBook.
It is worth your time to create two or more lead magnets and find out which work best for you.  Different offers attract different people.
If you convert your eBook or eCourse into a format that works with Kindle eBook readers this will enable you to offer extra appeal to the millions of people who own these devices.

4. Create a Compelling Sign up Form

Be sure to include a compelling graphic of the free gift you are offering.
One of the reasons I really like Aweber is because they have a powerful form tool that makes it easy to design forms.  The lightbox and sidebar form on this site and all my forms on all my sites are made with Aweber.
When I added a 3d eBook image to my opt-in form I noticed a 5x increase in my subscribers.
A piece of software called boxshot king works like magic for creating awesome 3d images for digital products that you can offer as opt-in gifts.  The image below shows a few of the different kinds of graphics you can create with boxshot king without Photoshop.

5. Give People Several Reasons to Sign Up

Its hard to fit all of the reasons why someone should sign up to your email list into a sidebar form.
One way that you can better convince people to sign up is by creating a 10 Reasons why You Should Join my Email List page and linking to it under this form.
Naturally the page featuring these 10 reasons to join your list should have a sign-up form as well.

6.Use Squeeze Landing Pages

An effective landing page (squeeze page) has a much better rate of success for capturing new leads than any other form placement.
The idea behind an effective squeeze page is to maximize conversions with a single call to action.
My squeeze pages get about a 50% opt-in rate, which is pretty healthy, and will build a traffic getting list fast.
Check out my Facebook Ecourse to see my standard squeeze page setup.
A powerful way to rapidly create a squeeze page if you have a self hosted WordPress blog is with the Optimize Press theme.
The Optimize Press theme makes it easy to create landing pages and sales letters that convert!
Below is an example of one of the many examples of squeeze pages you can create with Optimize Press:

7. Install a Lightbox

Although some people find light boxes obtrusive they work like magic for conversions.
The Aweber form builder tool enables you to turn any form into a lightbox.
I currently have an Aweber lightbox installed into this page and it gets me more subscribers than any other form.

8. Leverage the Power of Social Media

Using social media on an ongoing basis has helped me add thousands of people to my email list, and build some amazing relationships in the process.
The two networks that have enabled me to grow the most are Facebook and Twitter.
For Facebook Tips check out my eBook 25 Powerful Facebook Tips, and for Twitter tips and insights check out my Twitter Tools Book blog.

9. Tell Everyone You Know

Leverage your existing contacts to build your email list.
Tell your friends about your optin gift and share a link to your squeeze page with your social media audiences.
Email your existing contacts list and let them know about the eBook or eCourse you are offering.

10. Article Marketing

Article marketing is a way to spread your content across the web and get plenty of links back to your website in the process.
The links and traffic you get from article marketing can build your list and boost your seo.  I recommend using a link that lin

11. Generate Leads with Pay Per Click

Although pay per click is not free it becomes free as soon as you know your numbers.
Let’s say that every lead that signs up earns you an average of $2 over the next year.  This means that if you can use PPC to get a lead for less than $2 you will be getting that lead for free, and earning profit on the margin between your cost and income.

12. YouTube Video Optimization

Use annotations with a call to action
Annotations are those little text boxes that you have probably seen on top of YouTube videos before.
Annotations take only a few moments to publish but if you include them they can send a steady amount of traffic to your site over time, especially if your video starts to gain serious traction!
Studies show that reading while reading increases retention by as much as 38%.  If you use a verbal call to action for engagement combined with a written call to action via an annotation this should amp up your response.
Include a hyperlink in your video description.
Include a link to one of your your squeeze pages in the first line of your video description.
Another tactic to get more people on your list with your videos is to watermark your videos with a URL of your squeeze page.
You can insert an an intro and outro slide with a call to action for people to visit your squeeze page and join your list.

13. Video Distribution

Although YouTube is by far the biggest video website on the net, and even nets more traffic than Google.com some days, you can still pick up a significant amount of traffic from other video sites and this can lead to many new opt-ins over time.
One way to distribute your videos is using the video syndication service oneload.

14. Offline Marketing (Business Cards)

Promotional business cards are a great way to build your business and your brand.
Be different: don’t just create a boring ordinary card like everyone else.
Use curiosity and a call to action.
If I get cards made up for my business I will put something like this on them:

Boom.  If I left a handful of cards with the copy above at any random Starbucks I am sure that I would get a handful of leads as a result.

You can get 250 free business card from Vista Print.

15. Guest Blogging

Guest blogging is a great way to tap into larger audiences than your own and build your personal brand and your email list simultaneously.
When you publish a guest post for another blog they give you a signature line at the end where you can link back to your website.
The optimal way to use this link is not to link to your main page, but to an optimized squeeze page within your website, so that you capture the maximum amount of subscribers.

16. Install a Sign up Form into Your Facebook Page

I use an awesome free Facebook iframe app host called a Woobox to add sign up forms to all of the Facebook pages I admin.
This form brings me opt-ins over time, depending on how active I am on my Facebook page.

I explain exactly how to install a custom opt-in form into your Facebook page and much more in my Facebook Marketing program Facebook Power.

17. Forwarded Emails

You can do forwarded e-mails.
If you make a really, really great e-mail with a subscribe link to your most compelling opt-in offer then you can forward it on, in a style similar to existing forwarded e-mails.
When people see that an email has already  been forwarded several times they will be more likely to pass it on.
This can be a great way of getting an email message to spread virally if done properly.
Note: I’ve never used this tactic since I prefer to be transparent, but it seems clever, and probably works.

18. Leave Insightful Comments

Go above and beyond with the comments you leave on blogs.
Include your blog name within your name field, in addition to your name.

19. Optimize Your Website to Become a Lead Capturing Machine

In addition to a sidebar form install a form at the bottom of every post.
A new WordPress plugin I use to get more subscribers is called OptinSkin and so far I have been getting great results with it.
I liked the plugin so much I created an optinskin video review with it and am offering a bonus package to anyone who buys it through my link.

20. Encourage Word of Mouth Marketing

In your welcome email that automatically deploys when someone signs up to your list encourage your new subscribers to tell their friends.
Once new subscribers click confirm to join your list you can take them to a thank you page that encourages them to spread the word about your page, and features social sharing buttons so they can easily share your newsletter with their friends on social media.

21. Build Multiple Lists

For examples I have a general list, a Twitter focused list, and a Facebook list.
Have multiple opt-in offers.
I tell each list about the other lists and have a few thousand people who are subscribed to more than one of my lists.
This way I can focus the messages I send and create deeper relationships with the leads on my lists.

22. Keep Sign up Form Fields to a Minimum

The fewer fields you have in your sign up form the more people will sign up.
I like to get both a name and an email address from my subscribers so I can personalize my emails, but I have started asking for just an email address because I want my list to grow faster.
My recommendation is to only ask for a name and an email at most, or your conversion rate will seriously suffer.

23. Above the Fold

Keep your opt-in form visible and above the fold.
This will lead to many more subscribers over time than if you put it lower in your sidebar.

24. Build Your List with Google+

Google+ already has over 100 million users and is getting bigger all the time.
Add a post about your opt-in offer and then invite as many people as possible to connect with you on G+.
This tip won’t bring you a massive amount of new subscribers but every little bit helps and your main take away from this tip should be to try and be building your list at every turn.

25. Give your Newsletter a Cool Name

I call my newsletter “The Awesome Newsletter” and I try as hard as I can to make every email I send as awesome as possible.

26. Use the 80/20 Rule for Your Content and Sales

It’s okay to include the occasional pitch or product recommendation into your newsletters but stay focused on providing awesome content first.
A good rule to use is to be at most 20% pitch and 80% content, and the more quality content you give your subscribers, the better.

27. Link it Up

Throw down a link to your list everywhere you possibly can.
Although simple, this strategy is incredibly powerful if you put it into action and start to spread your name far and wide and influence the masses.

28. Give Exclusive Content to Subscribers

Make your subscribers feel special by giving them special subscriber only content.
.PDF’s and access to password protected posts (easy to do with WordPress) are just two ways to create the rapport with your subscribers that will get them to tell their friends about you, and keep them from unsubscribing.

29. Social Sharing Plugins

Install Facebook like buttons, Twitter tweet buttons, and any other buttons that are relevant to your opt-in offer directly on your squeeze page.

30. Use an Exit Pop-up

This tip is to be used with caution because exit pop-ups tend to piss people off.
However, when you are paying for traffic the visitors on your site are costing you cash, and if they are going to leave from your sales letter they might just not be ready to buy right now, so it makes sense to use an Exit Splash Popup and offer them a free gift to try and get their email as they leave so you can follow up…otherwise they may never visit your site again.

31. Keep Your Subscribers Happy

If your newsletter is a constant stream of sales pitches then you will have a hard time building your list because so many people will be leaving it.
Conversely, if your newsletter is action packed full of awesome your subscribers will tell their friends and your list will organically spread by word of mouth.

32. Create Epic Content

Epic content is the only kind of content you should focus on creating, in my opinion.
The reason why is simple: epic content can out pull mediocre content in terms of traffic and lead generation a hundred fold or more!
The graphic below shows the reason why; because epic content is far more likely to rank at the top of Google search results, and consequently pull in the lions share of traffic.

33. Do Joint Venture List Building Promotions (Ad Swaps)

If you can find someone in a similar niche to your own, with a similar sized audience, you can approach them and offer to do a JV list swap.
A list swap is where both people involved tell their audience about the other persons newsletter.
The only problem with ad swaps is some times both people do not reciprocate.
To prevent this from happening the site safe-swaps was created; this site is a web application that automates the sending  process and integrates reviews so you can have some assurance that you won’t get screwed when you are ad swapping.
I have not been to impressed with safe-swaps in the past, but I also used it when I was just starting out, so my list was rather small and consequently I was swapping with people who had low quality newsletters and offers.

34. Social Bookmarking

Social Bookmarking is a great way to get quality links to your site, which bring some traffic, but mostly work to boost the rank of your content in Google which will get you traffic and leads by the dozen if you land in one of the top slots.
A tool you can us to simplify your life when it comes to social bookmarking is Onlywire.  You can use Onlywire for free to send your content to dozens of social bookmarking sites at once.

35. Host a Webinar

Webinars are high value events.  I’ve seen people  charge $50 or more for a quality webinar, and really that price is a steal if the information is valuable.
Host a webinar for free and give away as much value as you can, so that the people who attended can’t believe they got it for free, then at the end ask them to recommend your newsletter with their friends.
Many will, and this will bring you many new subscribers.

36. Run a Contest

Give away a product or service for free and make it for newsletter subscribers only so new people feel compelled to subscribe.

37. Get Leads with Ebay

eBay is actually an awesome way to generate buyer leads for your list.
You can sell something really inexpensive on ebay, like a 99-cent special report.
If your offer is compelling you can have people access the content by opting into your list.
These leads are great to have on your list since they have already bought from you and therefore are highly likely to purchase from you again.
Not sure if this next tip is within eBay’s terms of service, but I am pretty sure you can advertise a link where people can access a free report within a paid auction.  This method could get you several more opt-ins beyond the buyer lead you get from whoever buys your 99 cent special report.

38. Get a Dedicated Domain for Your Opt-in Offer

For example: http://thesocialmediastrategyguide.com
This strategy works great when you share your lead magnet on social media.

39. Integrate Testimonials into Your Sign up Form

This tactic will re-assure the people who are hesitant.  If someone else endorses you then your newsletter must be worthwhile.
The more influential the person who gives the testimonial is, the better.

40. Use the Hello Bar to Attract Attention

I use this strategy on smartonlinesuccess.com.  It does not bring a ton of new subscribers, but it works.

41. Craigslist

Craigslist is one of the top 50 websites in the world, and consequently has millions of advocates who spend plenty of time on the site.
Place an ad on Craigslist and there is a good chance you will get some response from it.  Track the clicks you get with Google Analytics or bit.ly short links to measure the effectiveness of your craigslist efforts.

42. Email Signature

Include a link and a call to action to your squeeze page in your email signature.

If you want your opt-in offer to really stand out you can use the free tool Wisestamp to add an image and more to your outgoing emails.

43. Help out Influential People

Find people in your niche who have bigger audiences than you and find a way to help them.
If you have a special skill offer to help out someone who has a big audience.
Once you help out a person with influence ask for their help building your list by telling their audience about your newsletter.
The psychological element of reciprocity comes into effect here.  Since you have already helped them before you asked this the chances are very good that they will co-operate with your request.

44. Post Your Newsletter on Your Blog

If you post your newsletter on your blog this enables you to pick up extra traffic from people who find your newsletter in Google.
Make sure to add as many relevant “tags” to your posts to help your content rank for these different keywords.

45. Make Your Content So Awesome People Share it

Deliver awesome every time you hit the send button.

46. Link to Your List from your Twitter Bio

A Twitter tip most people do not know is that you can include multiple links in your bio.
Don’t go overboard, but using 2 links will probably get you better results than just one.

47. Watermark Images you Share

Think like a graffiti artist and put your name on all content you create.
This strategy will get you more traffic and more subscribers, without a doubt.

48. Build Your List with Pinterest

Pinterest is now the #38 website in the world so if you are not using it yet to send traffic to your sites and build your list, you should be.

49. Leverage Linkedin

Include a link to your list from your profile.
Mention that you are a publisher of a newsletter in your description and reference your list as many times as possible in your profile.
Check out my post about Linkedin SEO for a powerful strategy that will get your profile more exposure.

50. Leave a Comment Below and Tell us About Your List

Leave a comment below and tell the readers of this post about your newsletter.
Make sure to include a link to a site where readers can subscribe to your list in the URL site of your comment.
Share this post with your friends on social media if you found it valuable.  I really appreciate your support! Cheers.

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5 Opinions About List Building That Are Just Plain Wrong

To ensure that you build your online business successfully, you must be proactive in your list building. Your list contains the details of potential and actual customers who have given you their permission to send them emails about your products and services. List building is the life blood of an online business and there are 5 common myths you need to know about.
1. You Need A Big List Before You See Results.
One of the most common myths about list building is that you need a big list before you see any results. But it doesn't matter if you have 5 or 5000 subscribers on your list if they don't want to buy from you. Even a small list can bring in big returns if your subscribers are engaged.
2. List Building Costs A Lot Of Money.
There will always be a cost for building a customer list, but that does not only mean in financial terms. If you are not spending money to drive traffic to your squeeze pages, there will be a cost in your time to drive the traffic. Paid traffic generally provides immediate results but will stop once you stop paying for it. Free traffic takes more time to produce results but can deliver a constant stream of traffic once the momentum starts.
3. You Get More Results Sending Your Traffic To A Sales Page.
If you send traffic directly to a sales page, especially if you are an affiliate marketer for a product, and the visitor does not buy, you've lost that prospect for good. Whereas, if they join your list, you can develop a relationship with them and although they don't buy now, they may well do at a later date. Even if the visitor does buy the product, it will be difficult to sell to them again as you will have no contact details for them.
4. Email Marketing Is No Longer Effective.
List building and email marketing are closely connected to each other. When done correctly, targeted email marketing is one of the most powerful marketing tools available to your online business. By sending emails using list building software to a predetermined list of people who already have a proven interest in your products or services will generate results.
5. The Money Is In The List.
Is this last point really a myth? Doesn't everybody say that the money is in the list? In real truth is that the money is in the relationship with the list. When you build a customer list, it involves more than continually blasting out sales messages to your subscribers. You need to develop a relationship with the people on your list and continually provide them with value. This way they will see you as an authority in your niche, start to trust you and be more inclined to buy from you.

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How to Make Solo Ads Work for You

To make solo ads work really effectively requires a few precautions or tips. Anyone can sell lists of names with fantastic claims of success, but you don't see the results until you have paid your money, so buyer beware.
Buy your "list" from monitored websites, set up for the purpose. If you were planning a holiday you would choose an "Abta" protected travel agent, or book through a trusted agent like "Tripadvisor".
Buying solo ads is no different keep your money safe and guard against fraud. You don't want to waste your time either on unproductive lists. If you are looking for perhaps 500 clicks (people visiting your website) don't initially buy them all from the same seller, however good the offer seems. Test 50 or 100 first. When you buy a list you generally get a generous number of clicks so instead of 100 you may get 105; this helps to compensate as you may pay proportionally more for a small batch, but the overall risk is less if they don't perform as well as you hoped. When you are happy with the seller and you are happy with all aspects of your campaign you can reorder larger lists.
Solo ads work best with free gifts you are giving away in exchange for an email, rather than encouraging people to buy initially. Make sure your Free gift is amazing value to encourage trust and future orders. The thinking behind this; if Free offers are great, bought items should be amazing value, build your reputation.
On your thank you page include a one time offer maybe an e-Book or videos of high value about a must-have topic, offered for a few $, make it an irresistible price. The revenue from this will go towards the cost of the solo-ad to make your campaign self funding. Future profits will come from sales from your follow-up emails. (This will be discussed in another article).
The email sent to the solo-seller may be rewritten by him to suit his "list" better, but the email wording isn't too critical as it is an agreed number of clicks you are buying and the seller will continue until the number is delivered.
As a guide look for up-to a 40% click through rate to your free offer if it is a good product and a good list.
Now it is OK for me to make suggestions, but it is your product and your business, your customers and your chosen niche, so make decisions according to your results. TEST everything, begin small, don't squander your cash. Test and test again for the best results.

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Why Solo Ads Are An Effective Method to Build an Email List

Solo ads, also known as an ezine, are probably one of the least utilized advertising methods on the internet today.
Solo ads are an online newsletter that sells advertising space without any other ads to compete with.
The good part about solo ads is that you don't have to wait for traffic to come to you.
They provide instant targeted traffic that can be easy to scale once your campaign has been tested and tweaked.
You can contact your target audience directly without having to build your own lists.
You have the ability to use other people's lists to grown your very own quickly.
It's a very effective method of getting your message in front of new subscribers without any distractions.
How Solo Ads Work
Solo ads are stand alone advertisements that you can use to promote yourself, your business, or your product.
You find a vendor in your niche, purchase space on their ezine, and they send out your message/offer to their entire list for a fee.
Depending on the agreement your solo ad gets sent out once or a number of times to encourage subscribers to take immediate action.
Benefits of using solo ads...
Ezine solo ads can be very cost effective compared to other advertising methods on the web.
They give you the luxury of being able to reach a much larger audience for less in most cases.
Furthermore, if you do the right research, the traffic is also super targeted.
In effect you are using other people's targeted list to build your very own subscriber list by tapping directly into their inbox.
You are better able to hold the subscribers attention because they only get to see your ad.
If your ad copy is up to par you can build a list quickly and create your own subscriber list of raving fans in no time.
How to get the most from your solo ad campaign...
You will get the best from your solo ad campaigns if you target subscribers that are directly related to your niche.
If your targeting doesn't match what you are selling more than likely people aren't going to be interested.
You will just be throwing money down the drain.
Do your best to provide value to the recipients.
Your objective to is get them to provide you with their contact information.
Never try to sell them in the first email.
Provide them with an offer they can't refuse to get them to subscribe to your list.
Once your have their information, build a relationship, and then fill a need.
Track your results...
It is imperative that you track your results by monitoring the number of clicks, leads, or sales each of your solo ad campaigns generate.
This will help you to improve on your campaigns and to be able to scale up later once your have all the kinks fixed.
Solo ads are a great way you can use to build your email list.
It's going to take time and effort to get it correct because there are lots of components to consider to make a solo ad work.
A lot of people struggle with finding the right providers, writing effective ad copy, and even figuring out how to convert the leads into sales.
You can use Google to find ezine ad providers in your niche by typing "Ezine" into the search box and whatever niche your in.
Make sure you ask the provider any questions you may have and only purchase when you are comfortable.
You can learn "how to write ad copy" on your own or outsource someone else more experienced to write for you until you are comfortable with writing your own ad copy.
Building a relationship with your list is important.
This will be the most important aspect of converting your leads into sales.
Provide them with quality content and engage your list directly.
Ask questions, provide videos, tutorials, webinars, etc.
There are many ways to build a good relationship with your list.
It's all about what you are comfortable with.
But overall, you should just be yourself.
Best Wishes!

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Grow Your Business to $5,000,000 (A Email List Approach)

Grow Your Business to $5,000,000
Just a short reflection on list marketing.
Once you really understand this, everything will really start to fall into place.
There are three components of the sale: the product, the audience and the message.
You, Gail Perry, already have articulated products, mostly in the form of webinars/audio.
Your audience are your prospects and your customers.
Right there, those two components, contain a ton of variety.
What is the product?
How is it broken down?
How is it packaged?
How is it delivered?
There's a dozen more details about the product alone.
Same thing with the audience.
Who is the audience?
How are they broken down? (Money, marriage, age, gender, location, etc.)
Where do they hang out?
What do they say when they talk to each other?
What do they talk about?
Add another dozen questions to further define who you're selling to.
Then, there's the messaging. How and with what words/timing/emotion does the product communicate with the audience? When and how does the messaging change?
The variables grow exponentially.
But this email is a short reflection on list marketing.
Building a sales machine so that the product, the messaging and the audience are prequalified by the audience themselves, is worth the thought process because when they do prequalify themselves, the "match game" begins.
A lot of people who have considerable lists, 3,000, 10,000 and 20,0000 or more, are afraid of offending their lists by emailing them too frequently with anything, let alone frequent emails with sales offers.
But if the list was segmented in a manner that matched products with the right fit audience and the messaging was fine tuned in such a way that the audience genuinely "heard" how they could benefit, that audience would hunger for more information and gladly pay for it.
There may be dozens of ways to go about it such as referral marketing, advertising, direct marketing, marketing alliances and so on, but there are only three ways to increase business. It always comes down to these three ways:
1. Get more prospects
2. Convert more prospects to buyers
3. Get more buyers to buy more volume, more frequently.
Let's say we have a list of 20,000 subscribers interested in some aspect of our product or service offerings. They would have to be in order to be on the list (if the list was built correctly-another subject).
Each of those subscribers has an interest in three or four different subject areas which has a product offering. By describing how each product or service benefits the audience member and what features they possess, the audience itself qualifies themselves as people who want more information.
Now, instead of 20,000 subscribers, we have for instance, 50,000 subscribers broken down to twenty products with an average of 2500 subscribers each. How is this possible? To get 50,000 subscribers from a 20,000 list? The answer lies in the subscriber putting him or herself onto more than one product or service list.
Now, if each of these twenty product or service lists are emailed once a day with a sales offering once a week (the other days are relationship building), the messaging would be laser focused and fed to a very hungry audience.
By approaching your list in this manner you are no longer selling. Rather, you are giving people who are looking to buy exactly what they want.
I have found that businesses that are hovering around $1,000,000 are in a good position to grow their business to $5,000,000 using this list utility approach.

Bill Ranieri is a marketing and operations expert with a common sense approach to growing business while remaining sensitive to the infrastructure issues any company must address while business growth takes place. He's a business shrink. He works with business leaders to shrink their organizational, people and growth challenges down to manageable bite size pieces where disruption is hardly noticed but measurable growth is almost assured three, six, or twelve months down the road. Bill can be reached at 412-722-6865 if you'd like to talk about growing your business to $5,000,000.

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How to Make Money Online Through List Building

List building can be defined as the procedure of building a subscriber list by collecting names and emails among other details. The essence is to use the list you come up with to email the subscribers any information related to your business. It is one of the best ways any business can use to make money online fast. The more helpful the information you share with your subscribers the higher the chances that they will be interested in what you are offering them. You however will need to start somewhere with the link building.
Find email marketing software - Good software will help in storing the collected emails and subscriber information. It also makes it easy to schedule emails and send them to the subscribers. The market has a bunch of software solutions you can choose from to get the best for your link building efforts.
Find proper web hosting - Hosting your web will mean that you have enough space for your online files. It is in this space that you can put all files and web pages you want to share with the world. Hosting plans can be free or paid and you definitely should find a plan that benefits your business from all angles.
Create a squeeze page - If you want to make money online fast through link building, you should make it easy for your user to subscribe. This is exactly what a squeeze page will do for you. You can give incentives for every subscription such as e-books and other helpful things to the users. Free monthly gifts can also work with this strategy if you manage to make them reach you by email so you can continue building on that list.
Do affiliate marketing - This is another fast way to make money online. Affiliate resources will without doubt allow the generation of money. There are so many popular affiliate marketing networks you can use to your advantage. You can sell products using the networks and make commissions. Affiliate marketing is one of the best ways through which you can monetize your list building.
List building can seem like an easy job anyone can handle any given day. However, it requires strategies to impress your target audience and make them want to jump into your subscription offers. You will need to put in a lot of effort to get it right, but in the end you will love the results the efforts fetch for you. If you are not very familiar with list building or how to go about it, you can use the help of professionals for the sake of the business. Through professional marketing strategies, you can take your business to the next level.
You will also get plenty of advice on how to make your online brand better and more valuable to you. The professionals have the right tools and know just the right channels to get your brand out there and help you start make money online fast.

There are so many approaches you can use to make money online fast. If you are a startup or a small business, getting some help from professionals can help you enjoy the startup boost you need to grow.

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Can You Increase Your Sales Without Adding New Subscribers To Your List?

I was recently on a webinar with one of the most successful affiliate marketers in recent memory, which would be Sharkir Hussyin. He gave a few tips that I found interesting, but one really stood out. The main discussion was on how to improve conversions and sales without having to grow your list. Which is like getting free leads into your funnel.
Now Shaquir is a master at getting people to join his business without having to call them on the phone, which makes a whole lot of sense since he is one of Daegan Smith's protégés. So when Shaquir talks about anything related to marketing my ears perk up like a bloodhound in search of milk bones.
Most of the tips I had heard before, like using a compelling email subject to get higher open rates and keeping your email body copy short and to the point. And of course he spoke about the importance of performing split testing on everything you can imagine. But there was one tip that I had never heard anyone discuss, one of those super ninja tips that make a huge difference whether you have a list of twenty or 1 million.
The basic idea is that independent of the size of your list, getting one more existing member on your list to open your email is better than getting ten new cold leads. This is primarily due to the fact the warm traffic from your list is inherently more responsive. So the idea is after you send the initial email and get your list of people who opened the first email you sent, you use the segmentation in the auto-responder find the members of your list who did not open that email. Now you send a second email to all the members of your list that are in this segment, but this time use a different email subject. Now, to all the people who did not open the first email, this appears to be a completely new email that you are sending.
Now I recently tried this with my list of about 2300 subscribers and the results were incredible. Every second email that I sent with a new subject to a portion of my list that did not open the first email increased the open rates by 21% and 35% and the click through rates increased by 28% and 33%. This means for every hundred emails opened with the first send I received an average of 28 more email opened. Just as startling was the click through rate increase, which saw a 30 more clicks for each hundred clicks that were initially received.
Improve sales without having to increase your list size you can easily increase your conversion rates and number sales by similar percentages since your engagement is tightly tied to you open rates and clicks on your emails. You may see a few more unsubscribes by using this tactic, but if they don't open and don't read your emails then do you really want them on your list anyways.

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How To Properly Use Lead Generation That Results in More Sales

Tell tale signs you're leaving money on the table and how to create more sales with your marketing.
Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it's a form of advertising and to others, it's getting more known on Social Media. Still others see marketing as a means for lead generation: doing whatever it takes to get people into a database list.
According to the American Marketing Association:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Indeed, marketing is the cornerstone of any business, large or small. Without marketing, you will have a very hard time creating a sustainable business.
And for those that direct their marketing efforts into list building, this act alone is not enough.
You also need a plan in place to actively nurture these leads. Sadly, many fall short in this critical step to converting those leads into paying customers.
After reading this article, you'll discover specific ways you can optimize your lead generation efforts and convert those leads into sales. Have you given any thought to lead generation marketing before? Leave a comment below and share your biggest take away from the 5 tactics below.
Are you falling short with your marketing efforts?
Here are some signs you're leaving money on the table:
- you send occasional newsletters only when you feel inspired or when you have the time;
- you don't respond to those who comment on your social media;
- you offer free downloads but don't require an opt in for people to access them;
- you don't have a way to capture names and email addresses on your website;
- you don't have a plan in place to lead people through your product funnel.
If you are guilty of any of the above scenarios, then more than likely your marketing efforts are being done in vain. The fact is, most modern businesses rely on marketing for sales success.
And if you haven't given list building any attention at all, you are missing out on a big opportunity to get more sales.
Here's how to create more sales with your marketing:

1. Provide a free giveaway. Because it's rare that someone who first visits your website will buy from you, a free giveaway of something your target market will want to have is a means to capture their contact information and put them into your mailing list. You want to create an irresistible offer like a free PDF download, CD or video that's available on your website pages or as a standalone landing page. From there, you are now able to continue to build a rapport, share information, and send promotions that will keep you top of mind.


2. Reach out to social media leads. When followers leave a comment on your social media accounts, send them a private message and tell them how insightful their advice or comment was. Offer a free consult, product discount or something else of value as a thank you. You can gather your fan's contact information who have liked/commented on your social media page and email them a personal note thanking them for being a fan and offering a special "insider discount" or something exclusive they can't resist. Remember it's against the law to automatically add them to your bulk mailing list without their expressed permission first, so this tactic can only be done by individually emailing these people. If you use Facebook ads, you can create a specific list in the Facebook Power Editor to target those who have liked your page. Then create an ad campaign that will be seen by those who already know of you and are possibly in your target demographic.


3. Work your network. Are you letting your LinkedIn contacts just sit there? Send your connections a personalized note thanking them for the connection. Tell them you'd love to set up a time to talk on the phone to get to know each other's business better and how you can help one another. You can also be cognizant of their birthday or other milestone and wish them a great day or congratulate their accomplishments. This can lead to referrals or even new clients. Be honest and genuine with the intention of truly serving others and they will be receptive to your offer.


4. Share the love regularly with your fans. Keep the relationship with your newsletter list, blog readers, and social media fans strong by posting often and regularly. Give them the feeling of community and that they are getting something special by being a part of your fan base that they can't get anywhere else. When your rapport is strong, your followers will be more receptive and excited when you share offers for free consults, teleseminars, special offers and product sales.


5. Automate your follow-up. Write a series of prescheduled autoresponder emails that people get when they first sign up for your list. This can include further valuable information to enhance the giveaway they received, an invitation for a free consult, how to connect with you on your social media pages, links to popular blog articles, answers to most asked questions, and a special "welcome package" that contains offers and bonuses. Automation saves you time and helps nurture the lead by further sharing something of value. It helps to continue to build the relationship and gets it off to a great start.

What? You don't have TIME to do this?
Unfortunately many entrepreneurs try to do everything themselves. They get so caught up working IN their business that they don't work ON their business nearly enough.
The key to breaking through this barrier is to hire a team to make sure qualified leads aren't slipping through the cracks.
If you aren't making the kind of money you'd like, take a review of your marketing processes. Chances are you'll see places where your lead generation activities could be refined and tweaked to get you much better results.
Remember to never skimp or cut back on your marketing. It's not a question of whether or not you should have a marketing budget or how much to spend, it's making sure that you have thought through the entire lead generation process from beginning to end and have put adequate resources into place that will get you the biggest return on your investment.
It may be the most important thing you do for your business.

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Steps To Get An Effective Lead Capture Landing Page

A high performing landing page intended to capture leads needs to be approached carefully and thoughtfully. Even the simplest approaches can make a huge difference for your landing page. Here are some of the steps that can help you get the ultimate landing page for your lead capture needs.
1. Define target market and the campaign goals
The question you need to ask yourself before starting anything is who the marketing is intended for and what your major goals are from the campaign. You can direct the marketing to your existing customers, to prospects or to the leads you have in your email list or CRM list. If the existing customers are your target then reengaging with new content should be your goal. For prospects, the goal should be to pursue and get them with content marketing, whereas your goal for leads in your list should be to nurture. In essence, your target market should define your campaign goal.
2. Create a reward that is relevant
The secret is to find the most appropriate reward for customers in exchange for their data. It simply means you need to make sure that you give them reason enough to sign up or give their personal details. Everyone loves to be rewarded and for that matter free giveaways can work like magic for your lead capture efforts. You can reward them with valuable newsletters, eBooks, courses, podcasts, webinars, consultation or presentations among others. Your targeted market group can help you determine what reward to use to capture the leads.
3. Craft a good headline
The best you can do for your landing page is to ensure that the headline you choose remains relevant to the ad that you are placing. Poor message match can be costly and can rob you off very valuable leads. Pay attention to your message and look at it from the angle of the people you are targeting just to see what kind of impact it will have on them and whether you are communicating clearly with them.
4. Establish necessary trust elements
Spam message is dreaded and you therefore need to make sure that you earn the trust of your visitors enough to compel them to become part of your list. To gain this trust, you can include a few elements on your landing page such as download counts, registrant count, testimonials, share count, security badges, content previews and anti-spam statements among others. The more trust you can earn, the more valuable your lead capture efforts will be.
5. Write a persuasive, descriptive and short intro paragraph
Your goal should be to make people understand what exactly you are offering them. The paragraph should highlight what is included in the content to give your visitors a sneak peak of what to expect. You can include bullet points if necessary for improved clarity because they are easier to scan. They are also short and to the point, hence you don't end up beating around the bush to get your message home.

Lead capture pages call for plenty of work, but they eventually pay off. There are several steps you can follow to get the best from your landing page meant to fetch you valuable leads.

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9 Highly Effective Ways To Grow Your Email List Fast

Email marketing has been at the frontiers of profitable marketing gateways for years now that has propelled new heights for businesses to make more sales, create marketing engagement and engender business relationships. Exploiting these potentials with existing or new clients to grow your business starts with building an email list.
Email list building to engage loyal subscribers who will be affiliated to your brand and services is a fundamental imperative of effective email marketing. This is a key marketing factor in an era where 85% of people use email compared to 62% who use social media according to a study.
Let's look at some creative ways to skyrocket your email list building and grow your business to new heights.
1. Place Opt-in Forms For Higher Conversions:
To increase visibility and maximize conversions, place your sign-up forms at the following positions:
• Top of the sidebar
• Below every post
• As the feature box
• As Lightbox pop-up
• On Your 'About' Page
• As a bar across your site.
2. Incentivize Pop-ups With a Free EBook:
Leverage on this unique marketing tactic to create a mutually beneficial engagement for both parties by providing a free report or eBook of value with a professionally-designed e-cover. This is a reward for the scepticism, eye rollings and groans that greet most pop-ups and pop-overs.
3. Create Engaging Content:
Engaging content will go viral and propagate your digital footprint with potential benefits even after so many years. An amazing content is likely to be shared by friends, family members and colleagues, creating value for your credibility and making subscribers to stay on your list.
4. Forums Are Still Alive:
Most successful internet marketers socialize in niche-specific forums where ideas are shared or constructively criticized. Join them there and actively participate in discussions with a deliberate intent to differentiate. Scrutinize the most topical issues, controversies and answers, then provide an edge.
5. Use Social Media To Distribute Your Content:
Make it user friendly for your email subscribers to help circulate your content by strategically positioning "Email to a Friend Button", "Social Sharing Buttons" and also specific 'Call-To-Action' instructions or "Subscribe" buttons. This will promote the viral potentials of your contents by your subscribers and prospects that received the forwarded emails.
6. Use Online Contests:
Create contests with freebies and giveaways where prospects provide their emails to participate.
7. Maximize Content Promotion Channels:
Spice up your content marketing strategy by leveraging on Infographics, videos, SlideShares, eBooks and whitepapers. Use these resource-style contents and promote far and wide. For presentations, enabling a call to action to a resource page where your prospects can download an eBook is a no brainer.
8. Position an Email Opt-in Page on Your Facebook Page:
You could accelerate your list building by running a contest, providing a free coupon and even providing a free giveaway using an opt-in form on your Facebook fan page.
9. Become Active on Social Media:
Start networking and promote your trade social media utilizing the power of newsletters, sign-up forms and even Apps.
As an attestation to the power of email marketing through list building, the ROI are pretty encouraging:
• Every $1 spent on Keyword ADS potentially generates $17.
• $40 for every $1 spent on Email marketing.
• On Banner ADS, $2 for every $1 spent.

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