Staying Friends With Algorithms

In an age of mobile phones that are smarter than most other appliances and have a niche of their own in people's lives, there is more than just one thing to be kept in mind as a website owner. Today, being on the market is no longer the same as being ready to take on the market. As per the rules of economics, having your own base of customers and creating a place for yourself that is hard for other who do or do not provide the same services is the backbone of global enterprising and today, since mobile phones become incredibly important, businesses now need to optimize their involvement with users on the phones to make sure they are best prepared for the market.
As per recent reports from Google, the mobile user is not becoming more of a priority in the real world market, which is now creating a very pertinent question in the wake of mobile ready sites, namely, Are you ready to get on the Mobile Site market. Seeing as most users today browse and complete their search needs online pretty easily, there is a very great advantage in creating a listing that corresponds with the smaller screen and the classic movements associated with smart phones. The changes in the search engine process with Google are now pushing the mobile phone users to the top of the priority list, because it is now possible to accentuate their searches without many hassles.
Google updates on these fronts include the following adjustments to ensure that your user experience is perfect on both online forums, which are phones and laptops. While one of the main priorities is an auto reset on the rescaling of fonts, the newest Google search algorithm also takes care of buttons to be touched and pressed, which can help reduce the kind of trouble users usually have with tiny sites, and also focus on avoiding unnecessary cross links, which need to be kept in check to ensure the user is comfortable.
With these additions, there are multiple facets of Internet browsing that have become more comprehensive and collectively allow the user to have a multiplicity of options without having to compromise greatly on their user experience. In this sense, Google now recommends that website owners ensure periodic checks of their websites to ensure they have no issues with functioning. One of these is conducting regular audits, to keep an eye on how relevant your site is for mobile browsing. The second is creating your own analysis to stay in the loop. Since Google has now sufficiently warned its users and site owners of its changes, it is fair to keep in mind that the principle of fair warning has been applied and that creates room for optimization, tracking and measuring your user frequency and determining how much of an overhaul your site will need in order to stay relevant. It is also advisable to keep a check on your keyword searches and ensure that you report relevant key words across sites and forums so you don't miss out on any major trend changes in the long run.

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Using Big Data For Optimizing Digital Marketing

he massive global growth of the Internet and the importance it is gaining over the years means companies cannot risk doing without this new channel. However, the potential of the "big data" of digital marketing has yet to be reaped by many.
Since its inception in the late 1980s, the Internet has grown exponentially as more and more consumers are getting access to the online world. Along with this growth, the average time users spend online is also seeing a rise. Other than the television, Internet remains a major form of entertainment for people. Online growth is expected to grow, both in terms of usage and reach, since the deployment of the telecom infrastructure is still continuing and the diversification of the Internet seems to be limitless.
The deployment of infrastructure by the telecom industry is expected to boost the penetration of the Internet even further. The availability of the broadband means these countries will get better Internet quality as new innovations like upgraded conventional cable and fiber optic technologies are introduced.
In addition, the Internet-capable devices like Smartphones continue to see an expansion and become widely popular and the demand for tablets sees an explosion. What was once a source for information, it has changed into a primary communication tool, a marketplace, a workplace, a game center, and much more.
The Internet's role in commerce
There are two reasons for the ubiquity of the Internet to become an unavoidable tool for companies. Firstly, companies find it as a tool to interact with customers. The forum available on the Internet lets companies to market and sell products, build brand relationships that result in more selling of products. One direct result of the Internet becoming a communications and selling platform is the sharp rise in digital marketing of companies. What was limited to banner advertisements and search engine enhancements, digital marketing now incorporates rich media display ads, Facebook content, YouTube video clips, targeted e-mails, and other campaigns. This has resulted in greater allotment of digital marketing budgets over the years.
The second reason for the importance of the Internet to companies is the customer feedback. Consumers browse the Internet for long hours and provides plethora of information about themselves and what they would love to have. They leave behind their online interests, the purchases they usually make, the communications content, and so on. These consumer actions on the Internet are as good as what is found in the "real" world, which collectively provide the "big data" and advanced analytics, as they are collected, recorded, and analyzed.

Blu20 is a digital ad agency in joplin mo helping businesses by crafting beautiful brands. This Data Driven ad agency in Joplin mo have years of experience in developing user-focused digital solutions.

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Leverage the Power of Search Engine Marketing to Reach Your Business Goals

If you're looking for a powerful strategy to optimize your online marketing spends to reach out to high quality customers for your business then look no further. Search Engine Marketing is what you need. SEM is a proven and effective strategy for both long-term and short-term marketing campaigns, and millions of businesses worldwide are using it to promote their products and services today. So, read on to decide whether it is right for your business too.
What is Search Engine Marketing?
Search Engine Marketing is a strategy which is effective in getting quick visibility for a business in the Search Engine Result Pages.
When a user searches for a word or phrase (keyword) in a search engine like Google or Bing, he sees two types of listings (results):

• Organic: these are the results that appear on the search engines due to their relevance to the keyword entered by the user. Organic listings are free, and cannot be purchased from the search engines.


• Inorganic: these are the advertisements that show up along with the organic results. The interested companies can bid for these positions. These results are distinctly demarcated as ads, sponsored results, etc.

Through SEM, businesses can compete for getting featured in these inorganic results.
How do these ads work?
These advertisements can be placed on the SEM platforms like Google AdWords, Bing Ads and Yahoo Gemini to reach out to people who are the right audience for your business. The Search Engines auction these premium ad spaces, and businesses interested in featuring their ads can bid for these spaces.
The SEM process is as follows:

1. The first step is to create the ad. An SEM ad contains a Headline, Ad Text and a link to a webpage containing details about what is being advertised. While creating the ads, the advertisers have to choose relevant keywords to which these ads are linked.


2. When people search for any of the keywords chosen by the advertiser, the auction is run. The quality of the ads, bid amounts, relevance to the search term are a few of the parameters that are considered by the Search engines to determine which ads will be shown before the others.


3. Once the ads gets shown, and an interested user clicks on the link, they will reach the web page containing details of your offering. The user can then buy or sign up, or do any other action that gets you closer to your goals.

(What needs to be noted here is that they may also leave the page without doing anything. It is important to understand that SEM does not guarantee positive business results).
Who can use SEM?
SEM can be used by any business, at any time. Worldwide, millions of Internet savvy businesses, whether new or old are using SEM effectively to reach out to their customers.
The following are just a few of the situations when Search Engine Marketing can prove to be very handy to engage with your customers:

• For brand building and building brand recall.
• Promoting a new product or service.
• Popularizing promotional offers like discounts, loyalty programs, etc.
• Re-marketing or up selling products to your existing customers.
• Marketing B2B products
• E-commerce companies looking at driving users to visit their sites
• Getting students to enroll for educational courses.
• Real estate companies selling residential or commercial properties.
• Travel agencies selling holiday packages for the upcoming festival season.

A great competitive tool for new companies:
SEM is a great tool for start-ups or new businesses which have to compete with established companies in the market. These established companies would have already garnered good positions in the organic (free) search results, and hence it will be difficult and time-consuming for these new businesses to get visibility there. However SEM can get them this visibility if they have a few dollars to spend. They can bid for ad spots on the Search Engine Result Pages and get noticed quickly by customers.
Greater control over ad spends: Pay per Click
Another compelling reason for using search engine marketing is due to its flexible payment models. The most popular payment model is called Cost per Click (CPC) or Pay per Click (PPC). Using this you pay the search engine only if a user clicks on your ad to know more, and not whenever the ad is displayed to someone. This means that you get better and qualified leads, which go a long way in furthering your business interests.
Benefits of SEM:

• Visibility: SEM can get your business noticed by people quickly, and get steady traffic flowing to your website.


• Wide choice of ad formats: You may run text ads on the Google Search results pages, or display (graphic) ads on websites related to finance and similar themes. A variety of display ad formats can be chosen to fit different types of computers and mobile devices.


• Bidding Options: You can choose from the following:

1. CPC (Cost per Click): You pay the search engine only if someone clicks on the ad, and not whenever the ad is displayed. This method can be effective for getting the user to perform an action that you desire, such as make a purchase, register for an offer, etc.


2. CPA (Cost per Acquisition): You pay the search engine when people take a specific action after clicking your ads.


3. CPM (Cost per Mille): Pay for impressions, i.e. whenever your ad is seen by the user. This is more suitable for brand building, and increasing awareness about your company. In Google, CPM method is available for display ads only.

• Targeting: You can choose your audience as per their age, gender, location, interests, etc. Ads will not show to people who do not fall within your defined target group.


• Scheduling: The ads can be scheduled to run continuously or only on specific days. The timings can be chosen as well. You can schedule the ads to show up uniformly throughout the day or on specific hours of the day only.


• Analytics: once your ads start running, the ad platforms provide a variety of reports to the user. This data can be further analysed to understand which ads are running well and which aren't. Thereafter, the better running ads can be repeated more often, and the non-performing ads can be either rebuilt, or dropped completely.

Considering the plethora of options provided by these platforms for construction and optimisation of SEM ads, it will be better if you get qualified and specialist professionals to manage your campaigns. They can implement, monitor, analyse, and optimise these ads. Their deep understanding of the practical aspects of SEM can come in very handy for you to be successful in your search engine marketing efforts and get a great mileage for your business.

Anirban Kundu is the CEO of Inovaticus Marketing Solutions LLP ( http://inovaticus.com ), a digital marketing company from India. Anirban is a certified Google AdWords and Bing Ads Professional. He can be reached at talk2us@inovaticus.com
Inovaticus Marketing Solutions LLP has achieved the status of a Bing Ads Accredited Professional Company from Microsoft. It offers personalized online marketing services that get the clients noticed by customers across the world. Its experienced team specializes in building brands and getting robust business results using Google AdWords, Bing Ads and Yahoo Gemini for small, medium and large businesses.

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Internet Marketing is Taking the Corporate World to a High Stature

A rapid growth has been witnessed in the corporate sector in the past few years. Therefore, marketing has become an utmost requirement at this place. Online marketing is unquestionably a major part of the marketing procedure these days.
Internet marketing came in picture with the commencement of online enterprises. SEO and SMO are the major parts of the online marketing. The firms, which are offering online promotion, also provide some other services such as website development, website designing and payment gateway integration. As a matter of fact, the ranking of the website is the major aspect for the growth of the online business.
Some of the methods provided by the companies include:
Search Engine Optimization: SEO is the major thing, with the help of which, the website's ranking is increased. There are a number of techniques used under this process, in which links are built.
Content Posting: The written content is posted on and outside the website. Appropriate links are added to the keywords. There are two types of content, which are posted under this process. First one is on-site content, which is posted on the website. It includes landing page content, product description and a website blog. The off-site content, which is posted on the other website, includes articles, blogs, press releases and a lot more.
SMO: It refers to Social Media Optimization. It is the process of promoting a website over social media websites like Facebook, Twitter, Google+ and LinkedIn. It not only tells the people about your website, but is also helpful in increasing your website ranking as it is a well-known fact that the social media websites remain the first priority of many websites.
Blog Comment Posting: The comments are posted below the blogs. They attract the attention of the visitors towards your website, plus they are also helpful in increasing the ranking of your websites.
Apart from the above mentioned services, there are some more things, which are helpful in increasing the visibility of your website over the search engines. Some of them can be read below, the services of which are offered by the online marketing companies.
Website Development: How brilliantly your website is developed is one of the reasons of your ranking. The online marketing companies also offer the process of website development.
Website Designing: Similarly, the website designing also plays a good role in the ranking of a website. So, it is recommended to get a well-designed website, developed by the expert designers. These companies also have the designers, which can build an excellent website for you.
Today, you can get the search engine optimization services on many internet sites. You can see the details of the companies on their websites and if you find them suitable, you can contact them and can apply for the services required by you. The companies can be contacted via telephone or the online channels. You can send the query to these companies and can take the decision.
It is hoped that the SEO services will prove to be helpful for the growth of your company.

Yeong Jiun is a professional content writer, who keeps a fantastic knowledge about Search Engine Optimization services. He also provides the information about SEO services company to his readers.

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Affordable Digital Marketing Strategies

Launching a new company means, you need to make the most of exposure to garner a client base. However, in the digital space you will be facing millions of competitors who are in the same business. So what is a new brand to do especially if you are strapped for cash? Here is when digital marketing strategies can either make or break your company.
Social media is your friend
Almost everyone is on social media now. Thus, it is not surprising that brands are trying to make the most of social networking sites to connect with consumers. Not only is social media cost effective, but it is also a direct link to your target demographic. The first rule of making the most of social media would be to be a consistent presence. Try your best to post content regularly, as this is a way of establishing your online presence. Additionally, ensure that your posts have a uniformed identity. This means do not digress from what your overall brand message is.
When using social media as a digital strategy, keep in mind that this is all about the customer. Companies that fail at social media are those that primarily use these avenues for promotional content trying to boost their brand. Nobody wants to go through a new feed constantly reading about what you offer and how your brand is the best. Instead, engage your online followers with information that they will find interesting and that they would like to share with their own social circles. Promotional content can be thrown in once in a while, but it should never be your main focus.
Talk to your customers. Brands that have a large social following tend to be those that make a human connection with their customer base. Interact with them as valuable members of your brand rather than treating them as an audience your regurgitating content to. By interacting with your followers you also get a chance to learn what areas to improve on with your brand and how best to serve them.
Invest in your social platforms
With digital marketing, most start-ups do not realise that there are numerous opportunities to invest in your social media. These different options offer their own set of positives and negatives depending on the scope of your business. Here are a few examples of investment opportunities on the different social platforms:
Facebook Pay to Play
Sponsored tweets on Twitter
Premium services from LinkedIn
Never underestimate the power of content
One of the most underrated aspects of digital marketing is content. Yet this is what will determine whether you elicit and interest from your audience or not! Why does content remain pertinent? It is because this is what drives your brand's message. If your content is not well formulated, then your target demographic will not understand it and the message will not be passed on. If your content is boring, then your message will be overlooked and your brand will fail online. Before deciding what content you will be publishing online, you need to critically think about the message and see if it effectively fits with your bran image. Secondly, do not skimp on content creation. Investing in writers who understand digital marketing is vital, as they will come up with the appropriate messaging for your brand.
Do not neglect your internal pages
Once you get visitors to your site, you need to try your best to get them to respond to your call to action. The best way of doing this is including tools into your internal pages that will tempt your visitors to respond to your site. Some of the tools and services that you could use include:
Google analytics to establish your visitors' paths around your site and use this to make the experience more user friendly for them.
MailChimp to boost your drip campaigns.
Affordable cart services to make it easier for customers to purchase goods and services directly from your site.
There are numerous other digital strategies that you could employ to try to increase your online presence. Learning what works best for your business and seeking out options that will not break the bank will put you well on your way to having a successful online brand.

Reece S Price is a digital marketing consultant with many years experience and believes that that interacting with people is the basis of a successful online campaign, follow his tips and blog on http://www.leapfrogmedia.com.au or contact on steve.price@leapfrogmedia.com.au

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Why Your Start-Up Company Needs Digital Marketing

Your main concern when starting your business online is ensuring that you are reaching your target demographic. Without any visitors to your site, there is no way that you can hope to make any profit. Your online presence is what will determine your reach as well as convert those online visitors into purchasing customers. So how can one do this? There are two main strategies that will come into play: digital marketing and search engine optimisation.
Why your start-up needs digital marketing
It is cost effective
Most start-up companies will not have an unlimited budget when it comes to marketing. In fact, chances are you will need the most affordable means of marketing your business without putting your business at the risk of going bankrupt. Digital marketing is a cost effective method of building your audience without having to invest a lot of money into the conventional methods.
You get valuable analytics
One of the great things about digital marketing is that its effects can be measured unlike say television advertising. The different facets of digital marketing allow you to keep track of what works for your online brand, what does not, where most of your online visitors come from, when do online sales peak and much more. Applications such as Facebook Insights are a great way of garnering the feedback you are receiving online and learning what messages you post are resonating the most with your audience. Overall, digital marketing keeps you better placed at knowing how effective your marketing methods are.
You become one with your company
One of the greatest advantages of digital marketing is that you are now reaching actual people and connecting with them. Conventional advertising methods tend to leave your target audience and potential customers as a group of faceless people. This is not the case online. With digital marketing, your own personal brand becomes entwined with your business. The better you are at forming these human connections with your audience, the more they will view your brand at a more personal level rather than a corporate entity. This leads to brand loyalty for the simple fact that they will feel like they know you. Thus, the more your target audience recognises you as a thought-leader, the more your brand benefits from online sales.
It is the basis for future marketing
If there has ever been a time to invest in digital marketing, it is now. The entire world is moving forward on the digital platform. Be cultivating your brand online, you are ensuring that your start-up will not be left behind with the times. It is also crucial to start cultivating your online presence as soon as you can as more companies and other brands will be coming into the same space to compete with you. Thus, there is not time than the present to start growing your online audience.
Why your start-up needs search engine optimisation
All your competition is using it
A common misconception website owners have with search engine optimisation is that it is only necessary up until you achieve high page rankings. The truth is getting to the top pages is only the tip of the iceberg. SEO becomes even more important when trying to maintain your top ranking as your competition try to get to the top spot too. For this reason, you have to put in more effort in ensuring your content is relevant and fresh for the search engine algorithms.
Potential clients are mobile searching
The online traffic directed from smartphones is increasing at an exponential rate. To stay relevant, you need to ensure that you are reaching that customer base too. With SEO, you can ensure that your online business is easily located by traffic directed from mobile phones who are searching for precisely what you are offering. Mobile searching is increasingly becoming the norm so you have to use SEO to ensure that your business is taking advantage of this.

Reece S Price is a digital marketing consultant with many years experience and believes that that interacting with people is the basis of a successful online campaign, follow his tips and blog on http://www.leapfrogmedia.com.au or contact on steve.price@leapfrogmedia.com.au

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Effective Use of SEO to Complement Your Digital Content

With the exponential increase of internet users on various handheld devices, SEO and digital marketing has become even more pertinent. However, although concentrating on your SEO techniques and making the most of digital marketing is recommended, too much of either one could end up having a negative effect on your business. This is because inundating your content with both could lead to a disconnect with your target demographic. Here some ways that you can make use of search engine optimisation effectively and ensure you are making a genuine connection with your potential customers.
Go easy on the keywords
The basis of search engine optimisation is creating content that focuses on a specific idea. The use of your chosen buzzword throughout your content is what gives it better chances at high page rankings in search engines. The downside to this is when you pay more attention to including those keywords that less focus is given to actually making a human connection with your content. Always keep in mind that the main purpose of your content is to develop a connection with your consumers. A fixation on your keyword use and search engine ranking could end up having a negative effect on this purpose. Have your keywords in mind but never let them dictate how the content will be written.
Keep it fresh
Search engines will generally be biased toward new content, as they want to be able to provide internet users with the latest posts and freshest ideas regarding their internet queries. As such, it is pertinent to ensure that you not only have fresh content on a regular basis, but that the content is relevant to what is happening in your particular niche. One way of doing this would be creating content based on what is currently happening in your line of work or the digital space at large. This way so get to ensure your content is evergreen as well as ensure you are meeting your SEO targets.
Always consider the public's interest
Granted, you may want to write on topics that you find compelling. However, keep in mind that you are not marketing your content to yourself. You should always have your audience's interest in mind when it comes to content creation. Focusing entirely on your keywords and buzzwords may be a good SEO strategy for the short term. If you would like to grow and keep your audience for the long term, you need to tap into their interests and have an inkling toward the topics they gravitate to when they are online. Weaving these subjects into your content gives it a better chance at staying relevant with your target demographic.
In conclusion, search engine optimisation is no longer focused entirely on pleasing the search engine algorithms. To make the most of your digital content, you always have to keep in mind the end consumer that will be clicking the links and sharing your content. Keeping them happy is what matters if you want your website to stay relevant. Remember content is King.

Reece S Price is a digital marketing consultant with many years experience and believes that that interacting with people is the basis of a successful online campaign, follow his tips and blog on http://www.leapfrogmedia.com.au or contact on steve.price@leapfrogmedia.com.au

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Digital Marketing Tactics Every Business Should Consider

If you have a website for your business, chances are there is a myriad of digital marketing tactics that you have previously ignored thinking that they will not have much of an effect on your online presence. There are a number of reasons for doing this. Either you think that it may take too much time to concentrate on them, or perhaps you do not know your way around some of the strategies used online. Regardless of your reasons, here are some of the digital marketing tactics that every business owner should contemplate.
Open social media accounts
When it comes to digital marketing, this is the first thing that you should set up. However, a common mistake that corporate brands make is simply setting up a profile and think that they have fulfilled their social media needs. The most vital part of social media is the "social" aspect of it. This means you need to interact with your audience! After completing your profile, start posting engaging and visually stimulating media on the different platforms that you have joined. If your content is interesting, your target audience will respond to you and this will form a rapport. The epitome of a working social media is when you need a team to handle your different accounts for you, as the feedback is overwhelming. This will show you that your customers are engaged.
Explore video marketing
More and more online users prefer watching a video rather than having to read pages and pages of content. This is because a video tends to be more visually stimulating. In addition to this, you can pack more information into a video rather than have to write thousands of words to express the same thing. Having your video professionally done also increases the chances of this going viral. Viral marketing would be a dream come true for any business as your brand becomes exposed globally without any effort on your part!
Invest in sponsored ads
Most social media platforms offer sponsored ads to people who would like to increase the scope of their audience. You can take out sponsored ads on Facebook, Twitter, YouTube and even LinkedIn. The biggest advantage of sponsored ads is that the algorithms in place in the various social media platforms will ensure that your content is being targeted to the demographic you are looking to get potential customers from. Therefore, it is a method of direct internet marketing. Sponsored ads on social media are also much cheaper than taking out conventional advertising thus making it a great investment for any business, large or small.
Personalise your website
When it comes to digital marketing, you need to keep in mind that there are thousands of other businesses that you are in competition within the digital space. How will you make the user experience different for you online visitors to ensure that your website remains memorable to them? Take time to personalise your website. Steer clear from copy paste designs that look like a host of other websites online. Keep in mind that an average internet user will spend ten seconds on the home page of website. If they do not see what they are looking for in that micro amount of time, they will move on. However, if you find ways to keep your visitors engaged on your site, not only do you increase the chances of them becoming repeat visitors but it also increases the chances of them purchasing your goods and services.

Reece S Price is a digital marketing consultant with many years experience and believes that that interacting with people is the basis of a successful online campaign, follow his tips and blog on http://www.leapfrogmedia.com.au or contact on steve.price@leapfrogmedia.com.au

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SEO Writers

Professional SEO writers create informative articles with both the reader and the website in mind. Effective SEO articles written by knowledgeable SEO writers can help improve your website ranking. With a high search engine ranking, you will receive more traffic to your website and this means more customers purchasing what you have to sell. SEO writing services can write blog posts, articles, newsletters, ad copy, and website content.
SEO writers write quality content articles using keywords, but they also write blogs and newsletters about products or services. Blogs are like online diaries about a particular subject, which in this case would be your product or services. The blog would be written in a casual way about how much the product is liked, how easy it is to use, how helpful it is and so forth. Newsletters are more of an announcement of several different things like a new product announcement, a rebate or perhaps a live demonstration via webcast announcement would all fit in a newsletter. Both a blog and newsletter posted to the Internet would increase your traffic to your website and help with your SEO rankings.
You will want SEO articles written by qualified SEO writers who know how to research and use the keywords that best describe your products and services so that the search engines pick up your website and rank them higher than others selling the same products items or services. A good SEO writer will know how to use keywords naturally, without spamming and in content that visitors will want to read.
Constantly putting out new and interesting SEO articles is a good idea because you want return visitors to have something new to read on your website and you want new visitors to be up-to-date with the latest about your products and services. This will also help with your search engine rankings because new content is always being searched for by the search engines and ranked accordingly.
SEO writers are trained to write from keywords and keyword phrases which are the 'key' to what your articles are all about. Keywords and keyword phrases are what the search engines look for in SEO articles and without the keywords, your articles are just plain content. Your SEO articles must not only have the right keywords and the right amount of keywords, but must have a unique and valuable content.
Adding value to the writing will help to bring in the traffic to your website. Offering something new or something they can't read just anywhere is what adding value means in terms of a good content SEO article. People want good advice and to learn something new when they read articles on your website.

Your business needs SEO articles and content for backlinking.
Hire affordable SEO Article Writing experts today.
Visit http://SEOArticleWritingService.Net/ for more information and writing services,
Call/Text (323) 570-4473 or email john@seoarticlewritingservice.net

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SEO and Simple Improvements to Your Website

SEO for your website is a very controversial issue, some work tirelessly at it others think it's a waste of time. There are still many companies offering to get you ranked on Google page one with your chosen keywords. For the individual it is an arduous task.
However there are some simple tweaks you can make to your pages to improve their Google rankings.
Keywords are words or phrases you choose that are relevant to the content that you include in your blogs and articles to help people find your website on Google search pages. Short-tail keywords are small groups of words and are known as a keyword. Long-tail keywords are just longer phrases. These are easier to rank for as there is less competition.
To find and test keywords go to Google keyword tool.
How to write content Google will love; make it readable useable and shareable. Always write for your readers not the search engines, when you are including keywords. Most importantly give your articles catchy, intriguing keyword rich titles.
Images on your website, see that they are not too big to slow the page loading, images are a great way to interest people and search engines. People often search for pictures so this is another way to rank your pages.
Your pictures should be located on your website not borrowed from elsewhere or the credit will go to the source. Give your image file a good descriptive name separate-with-dashes, not just the number it loads with. The alt and title should have a descriptive phrase. In WordPress it is easy to fill in the boxes the HTML code is done for you. Keep the tags short, maximum 70 characters which is quite a generous number and offers a good scope.
Occasionally when you are searching on Google you will come across pictures, when you see some of your own it is quite exciting and confirms you are wording them correctly.
If your website includes many pictures within its pages add a pin button so that Pinterest users can pin your images. Getting people to pin your pictures is another good source of traffic, everything helps!
If you want to discover further simple techniques to improve your website SEO there is a great little book I have found it is "SEO step by Step by Caimin Jones. There are so many simple little tweaks you can apply that will make a difference.

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