The Marketer's Summary 2014, Viewership Statistics report
indicates that 74% of all online traffic will be video. It might not
sound like much but considering that 65% of all viewers watch over three
quarters of a video production then these numbers become more
significant.
Delightful Numbers
However, that's just a tip of the iceberg. According to a ByteMobile Mobile Analytics Report, over 69% of internet traffic today is already online. What's more, Invodo reckons over 92% of mobile phone viewers share what they see online. ComScore reports that 96% of online shoppers watch these productions.
Enhancing Your Profile
Therefore, if you are not yet blown away by these amazing numbers why not consider the practical impact of these productions. Take a look at some ways your profile will benefit:
1. Put a Face to Your Brand
In a globalized world, you need to target customers so they know you better. Traditional marketing techniques such as print media will not reach such a target. What's more, they are not practical if you want people to recognize you.
This is where a corporate video comes in handy by displaying your colors, logo, vision, products and other relevant information. Today everyone seems to have an idea about Star Bucks, Volkswagen and other major brands because of their innovative creations.
2. Breaking Down the Details
Assume you are launching a sophisticated juicer as part of your catalogue; you can either talk about it every other day hoping customers will understand or simply create a short explanation of the same in motion. In such a video production, you will explain the intricate details about the product and help customers get it more clearly.
3. Building Trust and Credibility
One essential aspect about modern business is the need for trust. With online shopping, there are so many companies competing for the same services and this is the reason you need to connect with potential clients at a human level. When they see you talking about the brand or products, they feel more in sync with your firm and in turn this enhances ROI.
4. Search Engine Optimization (SEO)
Google and other search engines love digital media techniques. Your company will enjoy natural inbound links, more traffic on your page, doubled time on-page and all this translates to better visibility of your products.
5. More Customer Interaction
Truth be told, the contemporary shopper is very sensitive. If your customer feels your company, however big, is taking them for granted, you might find this information going viral. Many companies have no clue on interacting with their clientele and they pay dearly for this. Your productions should encourage feedback in order to get a feel of what your clients are experiencing.
There you have it; the benefits are even more especially when working with a highly qualified production company.
Delightful Numbers
However, that's just a tip of the iceberg. According to a ByteMobile Mobile Analytics Report, over 69% of internet traffic today is already online. What's more, Invodo reckons over 92% of mobile phone viewers share what they see online. ComScore reports that 96% of online shoppers watch these productions.
Enhancing Your Profile
Therefore, if you are not yet blown away by these amazing numbers why not consider the practical impact of these productions. Take a look at some ways your profile will benefit:
1. Put a Face to Your Brand
In a globalized world, you need to target customers so they know you better. Traditional marketing techniques such as print media will not reach such a target. What's more, they are not practical if you want people to recognize you.
This is where a corporate video comes in handy by displaying your colors, logo, vision, products and other relevant information. Today everyone seems to have an idea about Star Bucks, Volkswagen and other major brands because of their innovative creations.
2. Breaking Down the Details
Assume you are launching a sophisticated juicer as part of your catalogue; you can either talk about it every other day hoping customers will understand or simply create a short explanation of the same in motion. In such a video production, you will explain the intricate details about the product and help customers get it more clearly.
3. Building Trust and Credibility
One essential aspect about modern business is the need for trust. With online shopping, there are so many companies competing for the same services and this is the reason you need to connect with potential clients at a human level. When they see you talking about the brand or products, they feel more in sync with your firm and in turn this enhances ROI.
4. Search Engine Optimization (SEO)
Google and other search engines love digital media techniques. Your company will enjoy natural inbound links, more traffic on your page, doubled time on-page and all this translates to better visibility of your products.
5. More Customer Interaction
Truth be told, the contemporary shopper is very sensitive. If your customer feels your company, however big, is taking them for granted, you might find this information going viral. Many companies have no clue on interacting with their clientele and they pay dearly for this. Your productions should encourage feedback in order to get a feel of what your clients are experiencing.
There you have it; the benefits are even more especially when working with a highly qualified production company.
