A high performing landing page intended to capture leads needs to
be approached carefully and thoughtfully. Even the simplest approaches
can make a huge difference for your landing page. Here are some of the
steps that can help you get the ultimate landing page for your lead
capture needs.
1. Define target market and the campaign goals
The question you need to ask yourself before starting anything is who the marketing is intended for and what your major goals are from the campaign. You can direct the marketing to your existing customers, to prospects or to the leads you have in your email list or CRM list. If the existing customers are your target then reengaging with new content should be your goal. For prospects, the goal should be to pursue and get them with content marketing, whereas your goal for leads in your list should be to nurture. In essence, your target market should define your campaign goal.
2. Create a reward that is relevant
The secret is to find the most appropriate reward for customers in exchange for their data. It simply means you need to make sure that you give them reason enough to sign up or give their personal details. Everyone loves to be rewarded and for that matter free giveaways can work like magic for your lead capture efforts. You can reward them with valuable newsletters, eBooks, courses, podcasts, webinars, consultation or presentations among others. Your targeted market group can help you determine what reward to use to capture the leads.
3. Craft a good headline
The best you can do for your landing page is to ensure that the headline you choose remains relevant to the ad that you are placing. Poor message match can be costly and can rob you off very valuable leads. Pay attention to your message and look at it from the angle of the people you are targeting just to see what kind of impact it will have on them and whether you are communicating clearly with them.
4. Establish necessary trust elements
Spam message is dreaded and you therefore need to make sure that you earn the trust of your visitors enough to compel them to become part of your list. To gain this trust, you can include a few elements on your landing page such as download counts, registrant count, testimonials, share count, security badges, content previews and anti-spam statements among others. The more trust you can earn, the more valuable your lead capture efforts will be.
5. Write a persuasive, descriptive and short intro paragraph
Your goal should be to make people understand what exactly you are offering them. The paragraph should highlight what is included in the content to give your visitors a sneak peak of what to expect. You can include bullet points if necessary for improved clarity because they are easier to scan. They are also short and to the point, hence you don't end up beating around the bush to get your message home.
1. Define target market and the campaign goals
The question you need to ask yourself before starting anything is who the marketing is intended for and what your major goals are from the campaign. You can direct the marketing to your existing customers, to prospects or to the leads you have in your email list or CRM list. If the existing customers are your target then reengaging with new content should be your goal. For prospects, the goal should be to pursue and get them with content marketing, whereas your goal for leads in your list should be to nurture. In essence, your target market should define your campaign goal.
2. Create a reward that is relevant
The secret is to find the most appropriate reward for customers in exchange for their data. It simply means you need to make sure that you give them reason enough to sign up or give their personal details. Everyone loves to be rewarded and for that matter free giveaways can work like magic for your lead capture efforts. You can reward them with valuable newsletters, eBooks, courses, podcasts, webinars, consultation or presentations among others. Your targeted market group can help you determine what reward to use to capture the leads.
3. Craft a good headline
The best you can do for your landing page is to ensure that the headline you choose remains relevant to the ad that you are placing. Poor message match can be costly and can rob you off very valuable leads. Pay attention to your message and look at it from the angle of the people you are targeting just to see what kind of impact it will have on them and whether you are communicating clearly with them.
4. Establish necessary trust elements
Spam message is dreaded and you therefore need to make sure that you earn the trust of your visitors enough to compel them to become part of your list. To gain this trust, you can include a few elements on your landing page such as download counts, registrant count, testimonials, share count, security badges, content previews and anti-spam statements among others. The more trust you can earn, the more valuable your lead capture efforts will be.
5. Write a persuasive, descriptive and short intro paragraph
Your goal should be to make people understand what exactly you are offering them. The paragraph should highlight what is included in the content to give your visitors a sneak peak of what to expect. You can include bullet points if necessary for improved clarity because they are easier to scan. They are also short and to the point, hence you don't end up beating around the bush to get your message home.
Lead capture pages call for plenty of work, but they eventually
pay off. There are several steps you can follow to get the best from
your landing page meant to fetch you valuable leads.
