PPC marketing can be very costly if you don't know what you are
doing. Today I want to share with you some tips to improve your
campaigns and get more clicks on your ads. There are many PPC platforms,
but my favourites are Google AdWords and Bing.
Below I want to give you five great tips on how to improve your campaigns and make more money.
1) Use Numbers
Using numbers in your PPC ads is a great idea. With so many ads being displayed for the same keyword, you need to stand out from the other advertisers. Numbers will help draw the potential customer to your ad. For example, a title could be "ways to make money". But if you add numbers like this "4 ways to make money", people will more likely click.
2) Use Punctuation Wisely
PPC marketing is all about getting the lowest cost per click for your ads and having the best ROI (return on investment). Another tip I can give you is use punctuation wisely. Most marketers abuse this and get their account banned. So, test different variations of your ads. Sometimes use a full stop instead of an exclamation mark at the end of your ads body. Also try to use a character like this "&" instead of "and", you only have a limited number of characters so use them properly.
3) Use Lower Case
Most PPC guru's will teach you to use capitalization for the first letter of each word. Now, this does work but most people do this and the ads start looking the same. So what you want to do is, just capitalize the title words. Then, just have the first letter in your ad body capitalized. It will look less like an ad and more people will click on it.
4) Use The Price Of A Product
Using the price of a product in your PPC ads will be more targeted to your potential audience. Adding the price in your ad will eliminate people looking for free stuff and only attracting buyers. This is good for sales and also the quality score of your ads. Adding the price on an item also looks more appealing in your ad.
5) Use A Keyword Targeted Domain
The display URL of your PPC ad should be relevant and targeted towards your keywords. The more relevant you are, the cheaper clicks you will get. For example don't use [http://www.dogtraining.com] if your ad is about "make money online". Use something like [http://www.makemoneytips.com].
So above are five simple, yet highly effective tips for your PPC ads. They will help you improve your click through rate and in the long-term save you a lot of money. I hope you have enjoyed this article.
Below I want to give you five great tips on how to improve your campaigns and make more money.
1) Use Numbers
Using numbers in your PPC ads is a great idea. With so many ads being displayed for the same keyword, you need to stand out from the other advertisers. Numbers will help draw the potential customer to your ad. For example, a title could be "ways to make money". But if you add numbers like this "4 ways to make money", people will more likely click.
2) Use Punctuation Wisely
PPC marketing is all about getting the lowest cost per click for your ads and having the best ROI (return on investment). Another tip I can give you is use punctuation wisely. Most marketers abuse this and get their account banned. So, test different variations of your ads. Sometimes use a full stop instead of an exclamation mark at the end of your ads body. Also try to use a character like this "&" instead of "and", you only have a limited number of characters so use them properly.
3) Use Lower Case
Most PPC guru's will teach you to use capitalization for the first letter of each word. Now, this does work but most people do this and the ads start looking the same. So what you want to do is, just capitalize the title words. Then, just have the first letter in your ad body capitalized. It will look less like an ad and more people will click on it.
4) Use The Price Of A Product
Using the price of a product in your PPC ads will be more targeted to your potential audience. Adding the price in your ad will eliminate people looking for free stuff and only attracting buyers. This is good for sales and also the quality score of your ads. Adding the price on an item also looks more appealing in your ad.
5) Use A Keyword Targeted Domain
The display URL of your PPC ad should be relevant and targeted towards your keywords. The more relevant you are, the cheaper clicks you will get. For example don't use [http://www.dogtraining.com] if your ad is about "make money online". Use something like [http://www.makemoneytips.com].
So above are five simple, yet highly effective tips for your PPC ads. They will help you improve your click through rate and in the long-term save you a lot of money. I hope you have enjoyed this article.
I hope you enjoyed my article and have found the information useful.
