How The Top 5 Social Media Sites Can Help Grow Your Business

Wednesday, July 8, 2015
With the global population currently standing at more than 7.2 billion, more than 3 billion people actively use the internet and more than 2.1 people presently have social accounts. No doubt, social media engagements have than tripled in the last few years propelled to a great extent by social media sites. Social media sites can help grow your business in a cost effective way because they are comparably inexpensive and accessible. Let's see why and how the top 5 social media sites can help grow your business by leveraging on increased business visibility.
1. Facebook:
You can build your brand image, engage with your audience and promote specific areas of your website from web traffic. Facebook is the ultimate gorilla social media site to target any audience, interact with friends, associates, relatives and workmates. To leverage on potential huge traffic from Facebook, you will need to create and post quality contents consistently to enhance your credibility and ultimately grow your business. By engaging with users on a regular basis, you can take advantage of attributes like "fan page" and "likes" to build traffic to your website.
Can you ignore stats that indicate the boundaries of social user experience are continually being stretched?
• Close to 80% of social advertising constitutes Facebook's revenues.
• Almost 5.0 billion likes are generated daily.
• Facebook accounts for nearly 48% of all internet users.
• Current active Facebook users stand at 1.3 billion monthly.
• Almost 895 million people log into Facebook on daily basis
2. Twitter:
You think you are funny? Your seemingly original joke has already been tweeted 200 times on Twitter. This brand awareness social media network was probably discovered accidentally. Today, it is a formidable social media platform to help grow your business. It thrives as a micro-blogging social site, hence its popularity among tablet and smartphone users. By posting a 140 character text you can facilitate a huge traffic to your website or traffic online.
• More than 39% of active Twitter users log into their account more than once per day.
• 43% of Twitter users tweeted in 2014.
• Twitter has 302 million active monthly users.
• 89% of Twitter users are accessible through smartphones and tablets (i.e. mobile).
• More than 500 million tweets per day.
3. LinkedIn:
Which social media platform enables networking among high-end professionals? Welcome to LinkedIn! People and professional organizations in your industry can capitalize on LinkedIn's social spread for open brain-storming and as a think tank. To drive traffic to your website and grow your business, you have to actively participate as a member in LinkedIn community groups. Through this, you can showcase your contributions by providing something of value to other members. The rewards with persistence, time and consistency will result in reach, influence, audience, engagement and high network, all essential ingredients to grow your business through the power of social media sites traffic. You can offer services, apply for jobs and post ads on LinkedIn.
• More than 350 million active users.
• 187 million unique monthly visitors to LinkedIn 2014.
• More than $643 million as generated revenue at the end of 2014.
4. YouTube:
Who wouldn't capitalize on the planet's No. 1 video sharing site for enhanced visibility? The means and avenues for a successful social marketing plan utilizing YouTube include:
• Uploading presentations and demonstrating expertise.
• Providing a channel to reflect brand and enhance engagement.
• Upload a business creative video detailing your products and services.
• Interview arrangement with an authority figure.
• Vlogging, movie making and music sharing enable businesses to promote their offers on YouTube.
What compelling reasons buttress these points? To build a formidable community and drive traffic to your website, look no further:
• More than 4 billion videos are viewed on YouTube in a day.
• 1 Billion people used YouTube monthly in 2014.
• In excess of 3 billion hours of video are viewed on YouTube monthly.
• Every minute 300 hours of video are uploaded to YouTube.
5. Google+:
By creating a business page on Google+ to boost your social ranking and visibility, you are leveraging on Google the king of online search. By supplementing your usage of Google documents, Picasa, Gmail and other Google services with Google+ is obviously a no brainer.