Email List Building Tips To Keep Up With Competition

Tuesday, July 7, 2015
Online competition is expected to get stiffer and stiffer as more business people understand how beneficial the platform can be in getting good business returns. A bigger email list might be what you need to stay afloat of the competition through attracting and maintaining a loyal customer base. The sign up process marks the start of the list building process. You need to get enough traffic to the site and make sure they are compelled enough to take expected action and sign up with you.
· To start with the email list building, try a WordPress blog first. The open source blogging software gives you an easy time publishing content online and you can install the necessary plugins to optimize the content you include. The platform remains very popular and it can be helpful in getting you started.
· Make the subscription form as visible as possible on every web page to capture the attention of your potential subscribers. Choose prominent site spots to ensure that more people get to see it and have an easier time signing up as expected.
· Give the subscribers free gifts for the sign up. It could be an eCourse or an eBook and it will basically encourage them to open their mail frequently. You can try out different incentives to see which one best appeals to the subscribers and gets you value for your list building needs.
· Make sure your sign up form is compelling enough. You can include a good quality graphic of your free subscriber gift on the form. There are powerful tools you can use to get the best images.
· You should also ensure that you give them a reason to sign up and not simply look as though you are pushing the sign up on them. Whatever you include, you should have them subscribe willingly without feeling forced to do so. For instance, avoid limiting access to the site unless you get sign ups. Your visitors should be able to access the site and be free to make a decision whether to sign up or not. What you include in your content is what will determine how easy it's for them to make a decision to sign up so make your reasons good.
· Use an effective landing page to succeed in getting new leads. The use of a landing page will maximize your conversion rates using only one call to action thus getting you more value. Create a good squeeze page setup to enjoy the benefits.
· Do not ignore the power of social media networks and instead use them to your advantage. The networks offer you an easy time getting thousands of people onto your email list and you also get to create valuable relationships in this process. A good number of people must check their social media profiles every day and it is also easier for them to share things that appeal to them with others they share preferences with and this will be advantageous to you.
List building can be easy when it is approached in the right way. There are so many tactics you can use to get more signups for your list building, but you also should find better ways of getting value from the list you create.