One of the video marketing tactics for successful online video
marketing is to make videos that will capture the viewers' interest
within the first few seconds of watching the video. With so many
available videos online, viewers would not want to waste their limited
time for mediocre videos.
One of the requirements of a video that will stand out. One of the essential and tested lighting set ups is the three point lighting technique. The three point is set up that will differentiate the professional from amateur videos consists of the key light, the fill light and the back light. Since it's also one of the oldest techniques, you can see many illustrations online showing how the three lights are positioned when shooting videos.
The Key Light
This is the primary and the brightest of the three lights. It's located in front of the object although slightly off to one side. If you have only one light to use, it should be the key light. The key light should provide adequate light to the object or model of the video shoot but the two other lights are needed to add more dimension to the image.
The Fill Light
The fill light is positioned on the side of the object that is not so well lighted by the key light. You dim or brighten the fill light depending on the amount of shadow you want on that side of the object. A dim fill light will result to a darker or detailed outline of the shadow while a brighter one will give a more even and softer look for the object. So, it depends on the mood you want to project on the video.
The Back or Halo Light
As its name denotes, the back light is positioned at the back and farther from the object compared to the two other lights. The result is the halo effect on the object that separates it from the background. So, there's a clearer outline of the object's shape against the background. Even if there's a strong contrast between the color of the object and that of the background, the object's outline is not clearly defined without the back light. Just don't make it very bright because the halo effect would be too much and you may not get your desired look.
Three point is just the basic technique. If you think it will add more dimension to the image on the video, you may add more lights.
One of the requirements of a video that will stand out. One of the essential and tested lighting set ups is the three point lighting technique. The three point is set up that will differentiate the professional from amateur videos consists of the key light, the fill light and the back light. Since it's also one of the oldest techniques, you can see many illustrations online showing how the three lights are positioned when shooting videos.
The Key Light
This is the primary and the brightest of the three lights. It's located in front of the object although slightly off to one side. If you have only one light to use, it should be the key light. The key light should provide adequate light to the object or model of the video shoot but the two other lights are needed to add more dimension to the image.
The Fill Light
The fill light is positioned on the side of the object that is not so well lighted by the key light. You dim or brighten the fill light depending on the amount of shadow you want on that side of the object. A dim fill light will result to a darker or detailed outline of the shadow while a brighter one will give a more even and softer look for the object. So, it depends on the mood you want to project on the video.
The Back or Halo Light
As its name denotes, the back light is positioned at the back and farther from the object compared to the two other lights. The result is the halo effect on the object that separates it from the background. So, there's a clearer outline of the object's shape against the background. Even if there's a strong contrast between the color of the object and that of the background, the object's outline is not clearly defined without the back light. Just don't make it very bright because the halo effect would be too much and you may not get your desired look.
Three point is just the basic technique. If you think it will add more dimension to the image on the video, you may add more lights.
Oliver Momeni is a serial entrepreneur and life explorer. Online
video marketing and webinar marketing are Oliver's favorite topics to
mastermind with you.
