Short messaging service is a facility that allows you to reach
out to a thousand consumers at the mere click of a button. Realizing
this potential of the SMS, marketers are gradually planning their
advertising campaigns to include more of message based marketing. After
all, messages are the easiest and most effective means of communicating
with your audience in a personalized manner. From seeking opinions to
asking for feedback, marketers are using the power of short messaging
service to engage their customers like never before. Apart from the
increased engagement, SMS or short messaging service is also an
excellent option for brands wanting to initiate a conversation with
their stakeholders.
For those of you who are still not sure about the effectiveness of SMS as a marketing tool, here are a few interesting facts.
SMS is more effective
To put it simply, SMS is an effective medium. There are studies and extensive researches that prove the effectiveness of SMS as a marketing tool. In fact, these researches clearly indicate that people are more likely to read an SMS than watch an advertisement. After all, none of us like our favorite TV program or song to be interrupted by long ad breaks, do we?
Its awareness driven selling
Any business is all about selling ideas. Using the effectiveness of SMS, marketers are able to achieve awareness driven selling that is long lasting and also brings in more profits. Additionally, the awareness driven selling ensures that your customers develop a stronger connect with the brand and keep coming back for more.
You are talking to one customer at a time
Unlike most of the traditional methods of advertising, SMS marketing allows you to talk to one customer at a time. The message is a personalized approach ensuring that your customer feels more important and connected with the brand. For any type of organization, it is this involvement that brings repeat business for your brands.
It's cost effective
When you talk to marketers about advertising campaigns, they always freak out at the idea of investing huge amounts of money. However, with SMS marketing money or budget is never a concern. Given the minimal effort required to design an SMS campaign and the high returns on investment, it comes across as one of the most cost effective options. Also, there are several brands who have achieved big targets by relying solely on the magic of SMS driven marketing.
For those of you who are still not sure about the effectiveness of SMS as a marketing tool, here are a few interesting facts.
SMS is more effective
To put it simply, SMS is an effective medium. There are studies and extensive researches that prove the effectiveness of SMS as a marketing tool. In fact, these researches clearly indicate that people are more likely to read an SMS than watch an advertisement. After all, none of us like our favorite TV program or song to be interrupted by long ad breaks, do we?
Its awareness driven selling
Any business is all about selling ideas. Using the effectiveness of SMS, marketers are able to achieve awareness driven selling that is long lasting and also brings in more profits. Additionally, the awareness driven selling ensures that your customers develop a stronger connect with the brand and keep coming back for more.
You are talking to one customer at a time
Unlike most of the traditional methods of advertising, SMS marketing allows you to talk to one customer at a time. The message is a personalized approach ensuring that your customer feels more important and connected with the brand. For any type of organization, it is this involvement that brings repeat business for your brands.
It's cost effective
When you talk to marketers about advertising campaigns, they always freak out at the idea of investing huge amounts of money. However, with SMS marketing money or budget is never a concern. Given the minimal effort required to design an SMS campaign and the high returns on investment, it comes across as one of the most cost effective options. Also, there are several brands who have achieved big targets by relying solely on the magic of SMS driven marketing.
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