1. Will the visuals still display properly on mobile devices?
Will your marketing visuals--text color, text font, image resolution, etc.--retain their intended messages when viewed on a mobile platform? Many people disregard this question and assume that, based on their own high regard for a particular visual, the visual will be effective despite the necessary changes the ad may undergo when converted to a mobile view. However, consider the following scenario. If you have text in an ad that is spaced out so as to emphasize a certain word, for example, "Make today a day for POWER!" with the word "POWER" separated from the rest of the sentence, that particular word could be cut off unless a user zooms out on his/her mobile. This would render the ad far less impactful as the consumer would initially only see "Make today a day for," possibly losing his/her interest already. In this case, you may need to consider creating a whole new mobile specific ad in order to get the same message across.
2. What happens if your customers can't connect to Wi-Fi?
Will connection speed and/or data caps affect consumers' ability to interact with your marketing materials? Consider that, on the go, consumers may not be connected to Wi-Fi and, thus, may want or not want certain things. For example, having a mobile only option could keep a consumer on a page that they otherwise would have abandoned if it took too long to load. Mobile companies are also starting to cap the amount of data their subscribers can use and so they may not want to always watch videos, download large files or visit sites with a lot of images. If you include data-intensive materials in your marketing, they should always be accompanied by text that describes and/or complements their messages.
3. Have you considered "fat thumb syndrome"?
Will users have difficulty navigating, entering information or interacting with your marketing with imprecise finger tapping? Unlike a mouse, fingers can be awfully clumsy, and if objects are placed too closely to one another, require fast/consecutive taps or otherwise require the sort of precision that comes with a mouse, you may want to redesign certain aspects of your marketing to make them more mobile-friendly.
Conclusion
Facebook has said time and time again that it is going to focus on the mobile platform as a pathway to further profitability. This strategy is being echoed throughout many industries and clearly indicates the importance of mobile phones to reach consumers. Your marketing efforts can be made more effective if they are mobile-ready or have mobile versions readily accessible. Ask yourself the questions listed in the above article to get started with some of the fundamentals of mobile marketing.
Will your marketing visuals--text color, text font, image resolution, etc.--retain their intended messages when viewed on a mobile platform? Many people disregard this question and assume that, based on their own high regard for a particular visual, the visual will be effective despite the necessary changes the ad may undergo when converted to a mobile view. However, consider the following scenario. If you have text in an ad that is spaced out so as to emphasize a certain word, for example, "Make today a day for POWER!" with the word "POWER" separated from the rest of the sentence, that particular word could be cut off unless a user zooms out on his/her mobile. This would render the ad far less impactful as the consumer would initially only see "Make today a day for," possibly losing his/her interest already. In this case, you may need to consider creating a whole new mobile specific ad in order to get the same message across.
2. What happens if your customers can't connect to Wi-Fi?
Will connection speed and/or data caps affect consumers' ability to interact with your marketing materials? Consider that, on the go, consumers may not be connected to Wi-Fi and, thus, may want or not want certain things. For example, having a mobile only option could keep a consumer on a page that they otherwise would have abandoned if it took too long to load. Mobile companies are also starting to cap the amount of data their subscribers can use and so they may not want to always watch videos, download large files or visit sites with a lot of images. If you include data-intensive materials in your marketing, they should always be accompanied by text that describes and/or complements their messages.
3. Have you considered "fat thumb syndrome"?
Will users have difficulty navigating, entering information or interacting with your marketing with imprecise finger tapping? Unlike a mouse, fingers can be awfully clumsy, and if objects are placed too closely to one another, require fast/consecutive taps or otherwise require the sort of precision that comes with a mouse, you may want to redesign certain aspects of your marketing to make them more mobile-friendly.
Conclusion
Facebook has said time and time again that it is going to focus on the mobile platform as a pathway to further profitability. This strategy is being echoed throughout many industries and clearly indicates the importance of mobile phones to reach consumers. Your marketing efforts can be made more effective if they are mobile-ready or have mobile versions readily accessible. Ask yourself the questions listed in the above article to get started with some of the fundamentals of mobile marketing.
I hope you found this article useful and it whetted your appetite
to try mobile marketing. For more great information to help grow your
business come over to my blog at http://www.chasdemain.com. I look forward to seeing you there soon.
