How to Effectively Market Your eBook

Wednesday, July 22, 2015
You've finished with writing your eBook and followed the required formatting style from Kindle. Then you click publish and your job is done. Now you can relax and enjoy a vacation. Or is it? Unfortunately, it's not yet time to celebrate.
Creating content and formatting the book is necessary and not the last thing you do as self-publisher. The content is only the first step of your writing career because your next job would be promoting and marketing the product, your book to the readers.
Your work is just getting started because the long term task will be focused on marketing your book to the millions of potential readers. Many authors failed to realized that in order to e successful in their writing career, they need to continue working on their market.
The existence of thousands of writer makes the competition tight and if you choose to stay complacent, you will be left behind.
Get to work by planning your marketing strategy. Since Amazon is a big market you need to be competitive. Create a plan that will put your book on top of the search list of your respective niche. Being at the bottom of the list will decrease your chances of earning because potential buyers do not see your product. Do not rely solely on Amazon to promote your eBook.
The first step in promoting your eBook is to create a plan. Use a spreadsheet and create a timeline by setting time limit for every marketing task. A good place to start your campaign is social media. If you have Facebook, Twitter, Pinterest and Instagram you're good to go.
Build your audience by setting up a page about you or your book. Use this page to share your thoughts and ideas on things related to your book and current social news. You can also use the page to tell the readers about the book you are currently promoting. Don't forget to put the link to the Kindle store.
You can also make use of video sites such as YouTube and upload trailer about the book. Create a short video where you can introduce the book to the public. If you are willing to spend more, create a short simple commercial and upload it in social media sites. This is an opportunity that will promote your eBook without spending too much effort and money.
Join forums and groups related to Kindle and writing. Look for authors or individuals who are willing to review and critique your work. Ask for advice from those who have been in the industry for quite some time. Reviews can boost your visibility and credibility as a writer and readers often rely on reviews to help them decide whether to buy or not.
If you are willing to spend extra, avail press release services and share it on your local news station. You can also get a sponsored post in your local newspaper or in social media sites such as YouTube and Facebook. These two sites cater to commercial and advertisement from any companies or individuals.
As you go through all these options, write it down in your spreadsheet and put specific time to execute it. Once you slowly implement these marketing plans measure the effectiveness and adjust as necessary.
As an experienced writer, Rob Hillman shares valuable tips and secrets on Kindle eBook and its platform. Visit him at http://www.easykindleriches.com