Are you about to launch a book you wrote? Then how exciting and
congratulations! Social media has been a perfect avenue to showcase
products and services for entrepreneurs and even major corporations and
to keep in touch with their prospect consumers. Now authors can use
social media in a similar way. If you are a writer who has or is about
to launch a book, then this post is for you.
Launching a book takes a lot of preparation just like how you create its actual content. The action has to be planned to enhance its impact on your potential readers. One way of stirring excitement among them is by promoting it online. Here are 9 effective tips using social media!
1 Choose the Right Platform
There's a lot of social media sites out there but for starters let's focus on just a few-like Facebook, Twitter, LinkedIn and YouTube, especially if you have already placed your book on Amazon to sale. A different social platform serves various purposes and caters to different kinds of people. Here's how to use each one.
2. Create a Facebook Fan page
Creating a Facebook Fan Page is really simple. You would want your banner page to mirror your book cover with a small photo of you the author. Your fan page title does not have to match the title of your book completely but close. Then work on getting "likes" to your fan page and start posting very short articles using excerpts from your book chapters along with a link to your Amazon page. Your goal is to "tease" your readers to want more by reading the book!
3. How to Use Twitter to "Tweet" Interest in Your Book
If you already have a Twitter account you can use it to send out tweets. If you don't then you can open a Twitter account as an author or writer, using your book cover as your profile picture. You don't want to use Twitter to broadcast your book but simply to draw interest to a particular subject or discussion using a question or photo-with a link to your Facebook Fan Page for further information. Just remember you only have 140 characters to do this!
4. Using LinkedIn to Promote
LinkedIn is another great social media platform to use because it allows people to see you as a writer with an added curiosity as to what you are writing about. If you are already on LinkedIn then simply add to your profile that you are an author or a writer, and provide a link to your Amazon page. You can also use LinkedIn to connect and engage with others with a link to your Facebook Fan Page inviting them to "like" your page in exchange to liking theirs.
5. How to Use YouTube?
Using videos is huge in promoting your book. There's two ways to use YouTube. First open up an account and create a very short and simple "trailer" for your book. A book trailer is just like a movie trailer and for a small cost you can have one made or just make one yourself and add it to YouTube. Another thing you can do is use a video from YouTube to draw interest to a certain subject-line that closely matches the topic of your book, by typing in a "keyword" in the search bar. Once you select your video then you can use it to promote the title of your book with a link to your Amazon page. According to Social Media Examiner, a video together with your fans is a good way to establish connection.
6. Promoting Your Book with Pinterest
Pinterest is one of the fastest growing social media platforms online-and in popularity! With Pinterest you can open up an account and create a board such as "Author" or "My Book" or whatever you like to name it, then pin a photo of your cover and add a link to your Facebook Fanpage or blog if you have one. Then like the other social media sites, work on building your friendship by following others so they can follow you back. Check back on a regular basis to engage.
7. The Right Time to Share
When you are planning to post, then choose a best time to do it. Just because you want to reach a lot of people, does not mean that you have to post in an irregular schedule. The basic to engage your prospect customers is to share during a peak time. You just have to take note that different social platforms have different time to shine.
8. Do Not Forget the Social Share Buttons
If you have a website or a blog, be sure you install Social Share Buttons as a plug-in. They are pretty basic when you are marketing your book. In fact, these buttons allows people to share your page on other social platforms such as Facebook, Twitter, and LinkedIn where their "friends" can see. If your book possesses statistics or information, you can simply post that where others might be motivated to share by clicking the "share" button.
9. Text and Visual Content Matters
The content is big factor to engage visitors. As an author, you have to do well at this point. Make the headline as catchy as possible. The same thing goes with the content. You can easily use a chapter of your book as the title and just copy a few paragraphs for your content. Other thing that you can do to attract visitors is to post rich content that relates to your book or illustrations or photos if your book have any.
Promote Your Masterpiece!
Social media sites are not made just to showcase products or services. It is more about the interaction of the people in the online premises. Although you will be promoting your book, gear it towards the people to inspire and motivate them. That is how you will gain momentum in finding the people you want to target.
Launching a book takes a lot of preparation just like how you create its actual content. The action has to be planned to enhance its impact on your potential readers. One way of stirring excitement among them is by promoting it online. Here are 9 effective tips using social media!
1 Choose the Right Platform
There's a lot of social media sites out there but for starters let's focus on just a few-like Facebook, Twitter, LinkedIn and YouTube, especially if you have already placed your book on Amazon to sale. A different social platform serves various purposes and caters to different kinds of people. Here's how to use each one.
2. Create a Facebook Fan page
Creating a Facebook Fan Page is really simple. You would want your banner page to mirror your book cover with a small photo of you the author. Your fan page title does not have to match the title of your book completely but close. Then work on getting "likes" to your fan page and start posting very short articles using excerpts from your book chapters along with a link to your Amazon page. Your goal is to "tease" your readers to want more by reading the book!
3. How to Use Twitter to "Tweet" Interest in Your Book
If you already have a Twitter account you can use it to send out tweets. If you don't then you can open a Twitter account as an author or writer, using your book cover as your profile picture. You don't want to use Twitter to broadcast your book but simply to draw interest to a particular subject or discussion using a question or photo-with a link to your Facebook Fan Page for further information. Just remember you only have 140 characters to do this!
4. Using LinkedIn to Promote
LinkedIn is another great social media platform to use because it allows people to see you as a writer with an added curiosity as to what you are writing about. If you are already on LinkedIn then simply add to your profile that you are an author or a writer, and provide a link to your Amazon page. You can also use LinkedIn to connect and engage with others with a link to your Facebook Fan Page inviting them to "like" your page in exchange to liking theirs.
5. How to Use YouTube?
Using videos is huge in promoting your book. There's two ways to use YouTube. First open up an account and create a very short and simple "trailer" for your book. A book trailer is just like a movie trailer and for a small cost you can have one made or just make one yourself and add it to YouTube. Another thing you can do is use a video from YouTube to draw interest to a certain subject-line that closely matches the topic of your book, by typing in a "keyword" in the search bar. Once you select your video then you can use it to promote the title of your book with a link to your Amazon page. According to Social Media Examiner, a video together with your fans is a good way to establish connection.
6. Promoting Your Book with Pinterest
Pinterest is one of the fastest growing social media platforms online-and in popularity! With Pinterest you can open up an account and create a board such as "Author" or "My Book" or whatever you like to name it, then pin a photo of your cover and add a link to your Facebook Fanpage or blog if you have one. Then like the other social media sites, work on building your friendship by following others so they can follow you back. Check back on a regular basis to engage.
7. The Right Time to Share
When you are planning to post, then choose a best time to do it. Just because you want to reach a lot of people, does not mean that you have to post in an irregular schedule. The basic to engage your prospect customers is to share during a peak time. You just have to take note that different social platforms have different time to shine.
8. Do Not Forget the Social Share Buttons
If you have a website or a blog, be sure you install Social Share Buttons as a plug-in. They are pretty basic when you are marketing your book. In fact, these buttons allows people to share your page on other social platforms such as Facebook, Twitter, and LinkedIn where their "friends" can see. If your book possesses statistics or information, you can simply post that where others might be motivated to share by clicking the "share" button.
9. Text and Visual Content Matters
The content is big factor to engage visitors. As an author, you have to do well at this point. Make the headline as catchy as possible. The same thing goes with the content. You can easily use a chapter of your book as the title and just copy a few paragraphs for your content. Other thing that you can do to attract visitors is to post rich content that relates to your book or illustrations or photos if your book have any.
Promote Your Masterpiece!
Social media sites are not made just to showcase products or services. It is more about the interaction of the people in the online premises. Although you will be promoting your book, gear it towards the people to inspire and motivate them. That is how you will gain momentum in finding the people you want to target.
For more information on when is the best times to post on social media: http://regjackonline.com/days-times-post-social-media.
For additional information or assistance: http://regjackonline.com/contact
For additional information or assistance: http://regjackonline.com/contact
