Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them.
Kahuna, suppliers of a portable advertising computerization arrangement, today discharged Dynamic Audiences, which permits advertisers to mechanize their promotion retargeting on Facebook while likewise staying informed concerning client buys continuously with the goal that clients are not hit with the same advertisement after they've officially bought the item.
"Advertisers can now do balanced promoting with clients on Facebook," says Adam Marchick, CEO of Kahuna, a Palo Alto, Calif.,–based start-up that dispatched in 2013. "This is a major takeoff from simply sending messages and trusting they get read."
With this discharge, Kahuna has coordinated with Facebook to naturally make and clergyman Custom Audiences. Kahuna clients will now have the capacity to utilize this innovation to comprehend their clients' practices, make engagement-based guidelines for sectioning clients, and consequently keep up Facebook Custom Audiences.
Advertisers who use Kahuna will no more need to physically section clients or transfer crowd records. Furthermore, once a client makes a buy for the promoted item or administration, the promotion will vanish and didn't really take after that client on Facebook.
"It's about tying CRM progressively to promoting," Marchick clarifies. "The application auto-revives to verify that every advertisement is important for every shopper."
"All the [marketer] needs to do is situated up a crusade in Kahuna," and the item does the rest, Marchick says. "None of the rundowns are manual. They are all consequently and progressively made by Kahuna."
The deciding result, he includes, "is a substantially more delightful experience for the shopper" and, for the brand, "another level of personalization to its Facebook publicizing."
Marchick says there is nothing more irritating for a shopper than being chased after the Web by a promoted item that has as of now been obtained. What's more, for brands, "its basically a misuse of showcasing dollars," he includes.
"In the event that advertisers need to accomplish higher engagement levels on Facebook, they have to get more brilliant about the way they cooperate with clients. With Kahuna's Dynamic Audiences, each association you make will be close to home, convenient, and important," he says.
In spite of the fact that at present accessible for Facebook promoting, Marchick says reconciliations with other person to person communication destinations are conceivable down the line.
"Facebook is a pervasive stage at this time," he says, "and Facebook, with its Custom Audiences, is an effective apparatus."
"However, countless purchasers are on a portion of the other, more up to date stages," he recognizes.
The Dynamic Audiences application presently underpins Android and iOS cell phones and the versatile Web.
A significant number of Kahuna's present clients have solid versatile offerings, yet this is the first engagement item from Kahuna that does not oblige a local application. Dynamic Audiences permits brands to cleverly market and joy clients crosswise over gadgets with the right message at the ideal time. With an individual comprehension of clients and the capacity to contact them at scale, Kahuna is helpful for brands on both cell phones and desktops, notwithstanding those that simply need to achieve their gathering of people through Facebook.
"Our main goal is to help our clients comprehend their client bases and draw in with them in the most ideal way that is available," Marchick say
Kahuna, suppliers of a portable advertising computerization arrangement, today discharged Dynamic Audiences, which permits advertisers to mechanize their promotion retargeting on Facebook while likewise staying informed concerning client buys continuously with the goal that clients are not hit with the same advertisement after they've officially bought the item.
"Advertisers can now do balanced promoting with clients on Facebook," says Adam Marchick, CEO of Kahuna, a Palo Alto, Calif.,–based start-up that dispatched in 2013. "This is a major takeoff from simply sending messages and trusting they get read."
With this discharge, Kahuna has coordinated with Facebook to naturally make and clergyman Custom Audiences. Kahuna clients will now have the capacity to utilize this innovation to comprehend their clients' practices, make engagement-based guidelines for sectioning clients, and consequently keep up Facebook Custom Audiences.
Advertisers who use Kahuna will no more need to physically section clients or transfer crowd records. Furthermore, once a client makes a buy for the promoted item or administration, the promotion will vanish and didn't really take after that client on Facebook.
"It's about tying CRM progressively to promoting," Marchick clarifies. "The application auto-revives to verify that every advertisement is important for every shopper."
"All the [marketer] needs to do is situated up a crusade in Kahuna," and the item does the rest, Marchick says. "None of the rundowns are manual. They are all consequently and progressively made by Kahuna."
The deciding result, he includes, "is a substantially more delightful experience for the shopper" and, for the brand, "another level of personalization to its Facebook publicizing."
Marchick says there is nothing more irritating for a shopper than being chased after the Web by a promoted item that has as of now been obtained. What's more, for brands, "its basically a misuse of showcasing dollars," he includes.
"In the event that advertisers need to accomplish higher engagement levels on Facebook, they have to get more brilliant about the way they cooperate with clients. With Kahuna's Dynamic Audiences, each association you make will be close to home, convenient, and important," he says.
In spite of the fact that at present accessible for Facebook promoting, Marchick says reconciliations with other person to person communication destinations are conceivable down the line.
"Facebook is a pervasive stage at this time," he says, "and Facebook, with its Custom Audiences, is an effective apparatus."
"However, countless purchasers are on a portion of the other, more up to date stages," he recognizes.
The Dynamic Audiences application presently underpins Android and iOS cell phones and the versatile Web.
A significant number of Kahuna's present clients have solid versatile offerings, yet this is the first engagement item from Kahuna that does not oblige a local application. Dynamic Audiences permits brands to cleverly market and joy clients crosswise over gadgets with the right message at the ideal time. With an individual comprehension of clients and the capacity to contact them at scale, Kahuna is helpful for brands on both cell phones and desktops, notwithstanding those that simply need to achieve their gathering of people through Facebook.
"Our main goal is to help our clients comprehend their client bases and draw in with them in the most ideal way that is available," Marchick say
